Absolut News Blog
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Introducing ABSOLUT® TABASCO™ – the heat is on!
Some like it hot, some like it hotter! Coming in hot is ABSOLUT® TABASCO™ – a new spicy flavored vodka and collaboration between Absolut Vodka and TABASCO™ brand. This spicy vodka…
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Absolut Ads: How Two Words Changed Advertising
New York, 1981. Flip through any magazine back then and the liquor ads all blurred together: glossy people at glossy parties holding glossy glasses. Then a Swedish vodka arrived, its…
Nov 4, 2026
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ABSOLUT® TABASCO™: The Creative Story Behind the Volcano Ad
Our history of artistic collaborations go back more than 40 years. ABSOLUT® TABASCO™ is another chapter in our creative story, and it's a spicy one. When artists have been interpreting the…
Oct 28, 2026
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5 Incredible Cocktails to Make with Absolut Peach
You've got a bottle of Absolut Peach on the shelf, and the sun is out — that's the basics for a sunny afternoon taken care of. Distinctly fragrant and endlessly…
Oct 21, 2026
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How to Make a Halloween Pumpkin Spice Moscow Mule
While there is no shortage of great Halloween drinks, including a Bloody Mary, few are served in a pumpkin. Until now. Introducing the Pumpkin Spice Moscow Mule. What Is a…
Oct 13, 2026
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Introducing Absolut KAWS — New Artist Edition Bottle – Out Now
At Absolut, we're excited to introduce Absolut KAWS — our latest Artist Edition bottle, created in collaboration with world-leading contemporary artist KAWS. The result is unlike anything we've put on…
Oct 2, 2026
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International Vodka Day: Our Most Popular Vodka Cocktails 2026
International Vodka Day is celebrated every year on 6 October and as this year moves into its final months, now is a great time to look back at our most…
Oct 1, 2026
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How to Make a Classic Bloody Mary
The Bloody Mary is one of the most recognizable drinks in the world. Bold and distinctly savory, it's a brunch staple with countless variations — but at its core, it's…
Sep 30, 2026
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5 Incredible Cocktails with Vodka and Cranberry Juice
Vodka and cranberry juice is a classic cocktail combination that has been popular for decades. Bright, tart and easy to mix, it works just as well in a highball with…
Sep 21, 2026
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How to Make Cocktails in a Pitcher for a Party
Summary: Multiply your cocktail's ratio by the number of guests, using "parts" to scale — a jigger, a cup, whatever's on hand. Build everything except carbonated mixers (soda water, ginger…
Sep 14, 2026
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EDITOR’S CHOICE
4 Drinks to Make with ABSOLUT® TABASCO™
Feb 10, 2026
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Bars Worth Visiting – Inside One of the World’s Best Bars – Bar Afterglow
Feb 17, 2026
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Our 10 Most Popular Vodka Cocktails of 2025
Dec 31, 2025
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