Absolut News Blog
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Absolut: Born to Mix – Uniting Dance and Cocktail Culture
In our latest global initiative, Born to Mix, we blend the worlds of dance and mixology. Here, we celebrate the powerful connection between dance and cocktails, highlighting their shared creative…
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How to Make Simple Syrup and What to Use as Alternatives
If you look at basically any cocktail recipe, you’ve probably seen one common ingredient that’s in probably eight out of ten recipes. That ingredient? Simple syrup.But what is simple syrup?…
Oct 2, 2024
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Celebrate International Coffee Day with These 3 Delicious Coffee Cocktails
On 29 September, coffee lovers around the world unite to celebrate International Coffee Day, a day dedicated to honoring the beloved beverage in all its forms. There’s nothing quite like…
Sep 29, 2024
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WATCH: How to Make a Classic Aviation Cocktail and a Clean Aviation Vodka-Version
In the latest episode of ‘Drinks with Rico’, Rico shows you not only how to make a classic Aviation cocktail but also a vodka-variation called the Clean Aviation. That’s right,…
Sep 26, 2024
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Top 6 Most Popular Cocktails
So, you’ve got some friends coming over this afternoon and you want to impress them with couple of different cocktails but you're not sure where to start. Don’t worry –…
Sep 24, 2024
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Absolut x Tomorrowland – The Importance of Connection and Togetherness
Last summer, more than 400,000 individuals from 200 countries gathered in Belgium to celebrate Tomorrowland's iconic 20-year anniversary edition. Over two weekends, attendees were treated to breathtaking performances by more…
Sep 18, 2024
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Celebrating International Canned Cocktail Day with Absolut's Perfect Pre-Mixed Delights
As summer draws to a close, there’s no better way to celebrate and savor the last of those lazy weekend afternoons and warm evenings than with a delicious cocktail. And…
Sep 10, 2024
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Absolut Brooklyn: A celebration of New York City’s most diverse and vibrant borough
Collaborations have always been a big part of Absolut’s DNA. In many ways our collaborations can also be seen as celebrations. Take, for example, our limited-edition Cities series where we…
Aug 26, 2024
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Absolut Rio: A Celebration of the City's Vibrant Spirit and Culture
Our Cities series exemplifies Absolut’s rich tradition of collaboration. Each limited-edition bottle release in the Cities series is a testament to our commitment to capturing and celebrating the essence of…
Aug 14, 2024
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Good Times Made Better: Innovations in Sustainable Packaging
At Absolut, we’re continually looking at ways to reduce our impact on the planet. We’re a spirits brand, but we’re also a social brand. The fact is that being more…
Aug 8, 2024
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EDITOR’S CHOICE
The Spirited Story of Flavored Vodka: From Infusion to Institution in Cocktail Culture
May 19, 2024
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How to Make Simple Syrup and What to Use as Alternatives
Oct 2, 2024
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Vodka's History: A Toast to a Spirited Journey Across Time
Feb 18, 2024
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