Bold, original, creative. Absolut Vodka launched in New York, 1979. Our transparent bottle, inspired by an 18th Century medicine bottle, stood out from its tall, flashy, competitors. This was 1970s New York, after all. You had to be different to get noticed.
Inspiration through collaboration.
It was something of a first when Absolut started collaborating with artists and thinkers. Our first collaboration was in 1985 with Andy Warhol. The success of the ‘Absolut Warhol’ commission kick-started something of a relay race, with the Absolut baton being passed between some 550 artists since. There are over 850 pieces of Absolut art on display at the “Spritmuseum” in Stockholm — you should come see it sometime.
Advertising, our way.
Where other brands created loud, abrasive campaigns, we stuck to our Scandinavian roots — cool, calm, collected. Visual and verbal puns combined with simple, striking imagery, always with our famous bottle’s silhouette somewhere in the ad. We are proud to say this came to be the longest-running marketing campaign in advertising history.
Evolution, not revolution.
Absolut Vodka is still a unique character, in both design and taste. Still ridiculously curious about creativity, collaborations and art. And still the key player for the perfect mix in any social occasion. Our latest design uplift is a perfect example of how Absolut will continue to serve authenticity while staying true to our Swedish heritage.
Cocktails with Absolut Vodka
The ways to enjoy Absolut Vodka Original are almost as many as the number of times it is distilled – countless. Bring your friends or bring yourself. Mix with many or keep it neat. Add soda water, lime juice and a couple of lime slices to serve yourself the perfect Absolut Vodka Soda or pick any of the drinks below. This is One Superb Vodka, Born to Mix.
WHAT DOES ABSOLUT VODKA TASTE LIKE?
“Mouthfeel is exceptionally smooth. Settling very peacefully it slowly descends in a harmonised way. The taste has slight hints of caramel and vanilla and the finish is fresh and fruity. Absolut Vodka is the true definition of balance and harmony.”
Daniel, Sensory Manager, Absolut
“It coats your mouth with this long-lasting feel and stays there. Delicious.”
Rico, Global Brand Ambassador, Absolut
“You can’t go wrong with the Original, it has that balance and versatility you look for in a vodka. It goes well with anything you may want to mix it with, and that makes it perfect for sharing over nice food and awesome experiences.”
Dudah, Absolut Brand Ambassador, Brazil
Absolut vodka, 40% ABV
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*Serving = 30ml
Please enjoy Absolut responsiblywww.wise-drinking.com