Since the early 1980's, Absolut have been supporting the LGBTQ community. It is our firm belief that a colorful, diverse and respectful world is something to strive and work for. Everybody should be able to be exactly who they are. To celebrate originality, Absolut Rainbow naturally contains Absolut Vodka Original.
Taking Pride in Diversity
Through the years, Absolut have done all kinds of proud activities, including the first spirits bottle ever to wear the rainbow flag, which was made in collaboration with Gilbert Baker, the designer behind the original flag. To us, the rainbow flag represents the diverse voices of the LGBTQ community coming together, celebrating difference in unity. Now, when the rainbow flag is about to turn 40, the time has come to give the rainbow a permanent place in our portfolio. This time with brush strokes, screen-printed on the glass, creating a strong connection to the creative artists that have been inspired by the Absolut bottle in the past. Absolut Rainbow Edition is limited in volume, but not in time. Consume what’s on the is inside responsibly, but please share the responsibility of spreading the message on the outside! Taking pride in diversity, is what the world needs, now more than ever.
Daniel, Sensory Manager, Absolut
Rico, Global Brand Ambassador, Absolut