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Absolut News Blog

Go to Absolut wins Vodka Producer of the Year: Being Different is Rewarding
Culture & Creativity

Absolut wins Vodka Producer of the Year: Being Different is Rewarding

We’re thrilled to share that Absolut has been awarded the IWSC 2024 Vodka Producer Trophy. We see this award as not only a recognition of our quality and craftsmanship but…

Dec 10, 2024

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Go to Absolut Istanbul: Celebrating Historical and Cultural Diversity
Culture & Creativity

Absolut Istanbul: Celebrating Historical and Cultural Diversity

Absolut has long been recognized for its innovative collaborations with artists around the world, creating limited edition bottles that celebrate different cities and countries and their unique cultures. Our aim…

Dec 3, 2024

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Go to ABSOLUT AND KAHLÚA PARTNER WITH SABRINA CARPENTER TO BRING FANS THE SHORT N’ SWEET ESPRESSO MARTINI THIS HOLIDAY SEASON
Culture & Creativity

ABSOLUT AND KAHLÚA PARTNER WITH SABRINA CARPENTER TO BRING FANS THE SHORT N’ SWEET ESPRESSO MARTINI THIS HOLIDAY SEASON

As the official spirits sponsor of Sabrina Carpenter’s Short n’ Sweet US Tour, Absolut and Kahlúa are releasing a limited-edition kit to enjoy the signature cocktail of her show at…

Nov 14, 2024

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Go to ABSOLUT® VOTED #1 SPIRIT IN TIME’S WORLD’S BEST BRANDS 2024 
Culture & Creativity

ABSOLUT® VOTED #1 SPIRIT IN TIME’S WORLD’S BEST BRANDS 2024 

Absolut was announced as the #1 spirits brand in TIME World's Best Brands of 2024 – TIME’s inaugural list released in partnership with Statista this year, a leading provider of…

Oct 30, 2024

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Go to International Vodka Day: A Global Celebration of a Classic Spirit
Culture & Creativity

International Vodka Day: A Global Celebration of a Classic Spirit

When is International Vodka Day? Every year on October 4th, vodka enthusiasts and cocktail lovers worldwide raise their glasses to celebrate International Vodka Day. This special day is dedicated to…

Oct 4, 2024

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Go to Absolut x Tomorrowland – The Importance of Connection and Togetherness
Culture & Creativity

Absolut x Tomorrowland – The Importance of Connection and Togetherness

Last summer, more than 400,000 individuals from 200 countries gathered in Belgium to celebrate Tomorrowland's iconic 20-year anniversary edition. Over two weekends, attendees were treated to breathtaking performances by more…

Sep 18, 2024

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Go to Absolut Brooklyn: A celebration of New York City’s most diverse and vibrant borough
Culture & Creativity

Absolut Brooklyn: A celebration of New York City’s most diverse and vibrant borough

Collaborations have always been a big part of Absolut’s DNA. In many ways our collaborations can also be seen as celebrations. Take, for example, our limited-edition Cities series where we…

Aug 26, 2024

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Go to Absolut Rio: A Celebration of the City's Vibrant Spirit and Culture
Culture & Creativity

Absolut Rio: A Celebration of the City's Vibrant Spirit and Culture

Our Cities series exemplifies Absolut’s rich tradition of collaboration.   Each limited-edition bottle release in the Cities series is a testament to our commitment to capturing and celebrating the essence of…

Aug 14, 2024

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Go to Breaking the bias: Absolut takes on challenging stereotypes in fashion 
Culture & Creativity

Breaking the bias: Absolut takes on challenging stereotypes in fashion 

For a long time, the beauty standards in the Fashion industry have been narrow, and even though there’s been a tremendous progress in the fashion industry, deep-seated human biases have…

May 1, 2024

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