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Culture & Creativity

Bars Worth Visiting – Inside One of the World’s Best Bars – Tjoget

“What are some of the best bars in the world?” If you’re like us and you’re passionate about cocktails, you’ve definitely pondered this question. And the conclusion we’ve come to…

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Go to Raise Your Shots with Absolut Nights: A Trio of Flavors from around the world
News

Raise Your Shots with Absolut Nights: A Trio of Flavors from around the world

In party spirits, a trinity of unexpected flavors is ready to elevate your nights: Say hello to Absolut Nights Smoky Piña, Absolut Nights Nordic Spice, and Absolut Nights Orange Peel…

Mar 9, 2024

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Go to What’s going on in our farming community?
Sustainability

What’s going on in our farming community?

Did you know there actually is such a thing as win-win collabs? Even in our line of work. We call it the Absolut Wheat Sustainability Programme. If we break it…

Mar 1, 2024

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Go to Caffeine Meets Cocktails: Tracing the Espresso Martini's History
Cocktails & Mixology

Caffeine Meets Cocktails: Tracing the Espresso Martini's History

Discover how a blend of coffee and spirits grew to become the Espresso Martini an iconic staple in bars worldwide. The Espresso Martini is a drink woven with intrigue and…

Feb 26, 2024

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Go to Our 4 Favorite Brunch Cocktails
News

Our 4 Favorite Brunch Cocktails

In this episode of Absolut Drinks With Elyse, we're gonna show you how to make 4 of the party queen's favorite brunch sippers! From classic Bloody Marys and Mimosas to…

Feb 21, 2024

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Go to Absolut Vodka and Ocean Spray® Cranberry Ready-to-Drink Collection 
News

Absolut Vodka and Ocean Spray® Cranberry Ready-to-Drink Collection 

Get ready to elevate your cocktail game with the latest innovation from Absolut® and Ocean Spray®. Inspired by the timeless blend of Absolut Vodka and Ocean Spray Cranberry Juice, the…

Feb 15, 2024

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Go to Mixing Love: 5 Must-Try Valentine's Day Cocktail Recipes  
Cocktails & Mixology

Mixing Love: 5 Must-Try Valentine's Day Cocktail Recipes  

Valentine's Day is here, and whether you are celebrating with a crush, a partner, or friends, what better way to set the mood than with a fresh pink drink? We…

Feb 12, 2024

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Go to Score Big with These 7 Game-day Cocktails
Cocktails & Mixology

Score Big with These 7 Game-day Cocktails

Are you ready to elevate your viewing experience? Whether you're cheering for your favorite team or just in it for the halftime show, these seven cocktails are guaranteed to be…

Feb 9, 2024

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Go to Absolut Vodka & SPRITE Ready-To-Drink Cocktail now available
News

Absolut Vodka & SPRITE Ready-To-Drink Cocktail now available

Further to announcing the relationship in October 2023, The Coca-Cola Company and Pernod Ricard are pleased to reveal Absolut Vodka & SPRITE is now available to purchase. Bringing together two…

Feb 7, 2024

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Go to Meet Absolut HUNNI: A Sweet Symphony of Flavorful Innovation 
News

Meet Absolut HUNNI: A Sweet Symphony of Flavorful Innovation 

Introducing Absolut Hunni, the latest addition to the Absolut Vodka family — a sweet, smooth, and uniquely charming addition to the lineup, now available exclusively in the UK.  Crafted with…

Jan 22, 2024

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EDITOR’S CHOICE

A group of people enjoying absolut cocktails Culture & Creativity

Absolut: Born to Mix – Uniting Dance and Cocktail Culture

In our latest global initiative, Born to Mix, we blend the worlds of dance and mixology.   Here, we celebrate the powerful connection between dance and cocktails, highlighting their shared creative…

Jun 5, 2025

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A shot glass with a layered cocktail resembling a ‘brain hemorrhage’ drink on a wooden bar counter, with large bold text reading ‘WORLD’S WORST COCKTAIL?’ in the background. Culture & Creativity

What is the World’s Worst Cocktail?

In this video, Rico teams up with the crème de la crème of New Orleans, Louisiana to tackle the mission of rating and finding the world’s worst cocktail! Who would…

Oct 17, 2025

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Absolut Vodka bottles on the production line Vodka & Spirits

Vodka's History: A Toast to a Spirited Journey Across Time

Take a sip of knowledge and discover the fascinating history behind one of the world’s most beloved spirits—vodka.  Vodka, the beloved clear spirit, boasts a captivating and storied past that…

Feb 18, 2024

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