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Vodka & Spirits

Absolut Vodka and Ocean Spray® Cranberry Ready-to-Drink Collection 

Get ready to elevate your cocktail game with the latest innovation from Absolut® and Ocean Spray®. Inspired by the timeless blend of Absolut Vodka and Ocean Spray Cranberry Juice, the…

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Go to Mojito Day – How to Make the World’s Best Mojito 
Cocktails & Mixology

Mojito Day – How to Make the World’s Best Mojito 

Today is no ordinary weekday. No, No. Today is Mojito Day!   Mojito Day is the day when bartenders around the world celebrate one the most beloved cocktails of all. The…

Jul 11, 2024

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Go to WATCH: How to Mix a Simplified Piña Colada with Just Two Ingredients
Cocktails & Mixology

WATCH: How to Mix a Simplified Piña Colada with Just Two Ingredients

At Absolut, we believe making great drinks should be simple and fun. We believe that anyone can make a great drink if they have the right ingredients. So, if you…

Jun 25, 2024

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Go to Essential Ingredients for a Classic Swedish Midsummer 
Vodka & Spirits

Essential Ingredients for a Classic Swedish Midsummer 

Ah, Midsummer. One of the most glorious times of the year. Deeply rooted in Swedish culture, the celebration of Midsummer marks the long-awaited arrival of summer.   While there are many…

Jun 20, 2024

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Go to Martini Day: Here’s How to Make Five Classic Vodka Martinis 
Cocktails & Mixology

Martini Day: Here’s How to Make Five Classic Vodka Martinis 

One of the most famous theories suggests that the Martini was concocted in Martinez, California, for a thirsty miner en route from the gold country to San Francisco. The plausibility…

Jun 19, 2024

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Go to The story of the Absolut bottle and brand
Vodka & Spirits

The story of the Absolut bottle and brand

In the 19th century, L.O. Smith laid the foundation that inspired the creation of the well-known and successful Absolut vodka almost 100 years later. During the 1970s, L.O. Smith’s heritage…

Jun 2, 2024

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Go to WATCH: How to Make an Absolut Frozen Espresso Martini 
Cocktails & Mixology

WATCH: How to Make an Absolut Frozen Espresso Martini 

In this episode, AJ shows you how to make the perfect, Frozen Espresso Martini aka Frappuccini Martini. That’s right, forget the Frappuccino – this summer is all about the Frappuccini!  …

May 30, 2024

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Go to The Spirited Story of Flavored Vodka: From Infusion to Institution in Cocktail Culture
Vodka & Spirits

The Spirited Story of Flavored Vodka: From Infusion to Institution in Cocktail Culture

You've probably sipped on a flavored vodka cocktail at some point, but have you ever wondered about its intriguing origins? Originating as a medicinal elixir in Russia, flavored vodka was…

May 21, 2024

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Go to The Cosmopolitan Chronicles: Unraveling the Story Behind the Iconic Cocktail
Cocktails & Mixology

The Cosmopolitan Chronicles: Unraveling the Story Behind the Iconic Cocktail

The Cosmopolitan drink, a.k.a. the Cosmo, is a staple drink in modern cocktail culture. It is known for its blush-pink color, slight tartiness, and refreshing taste. The drink is often…

May 6, 2024

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Go to Breaking the bias: Absolut takes on challenging stereotypes in fashion 
Culture & Creativity

Breaking the bias: Absolut takes on challenging stereotypes in fashion 

For a long time, the beauty standards in the Fashion industry have been narrow, and even though there’s been a tremendous progress in the fashion industry, deep-seated human biases have…

May 1, 2024

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EDITOR’S CHOICE

absolut-vodka-bottle-line Vodka & Spirits

Vodka's History: A Toast to a Spirited Journey Across Time

Take a sip of knowledge and discover the fascinating history behind one of the world’s most beloved spirits—vodka.  Vodka, the beloved clear spirit, boasts a captivating and storied past that…

Feb 18, 2024

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hero-banner-absolut-espresso-martini_16x7 Cocktails & Mixology

Caffeine Meets Cocktails: Tracing the Espresso Martini's History

Discover how a blend of coffee and spirits grew to become an iconic staple in bars worldwide. The Espresso Martini is a drink woven with intrigue and innovation, starting from…

Feb 26, 2024

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Lime Grapefruit Original Mandarin and Citron Vodka ABSOLUT Lifestyle 2021 RVB 16×9 HR 750mL COSMO 2 Vodka & Spirits

5 FACTS ABOUT VODKA YOU WOULD NEVER BELIEVE

Vodka is the most used spirit for cocktails — largely due to its neutral flavor, or a flavor enhancer, as we like to call it. Vodka is usually made from…

Dec 1, 2023

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