HISTORY
In 1981, Absolut was the first brand to advertise in LGBTQ+ magazines, such as The Interview and The Advocate. All during a time when it was still considered controversial to collaborate with the LGBTQ+ movement. Throughout the 1980s, Absolut collaborated with well-known artists such as Andy Warhol, Keith Haring, and David LaChapelle and started working with GLAAD in 1989. Since the early 2000s, Absolut has launched a variety of campaigns across the globe in support of the LGBTQ+ community. From Absolut Colors, with various messages linked to the LGBTQ+ movement in 2008 (relaunched in 2014 and 2015) to promote gender equality and equal rights, to Absolut’s No Labels bottle in 2009, as a tribute to a world where everyone can be who they are without labels, to its most recent Kiss With Pride campaign in 2017 and Absolut Love campaign in 2019. This longstanding legacy brings to life Absolut’s core belief that a colorful, diverse, and equal world is something to strive and work for.
