We are proud to present our latest limited edition bottles, Absolut Electrik. The metallic range - available in blue and silver - evokes a feeling of energy capable of turning any night electric. The launch continues the Absolut Nights mission to transform the night by infusing it with creativity.
Absolut Electrik contains the same Swedish vodka as a bottle of Absolut Vodka. It is made exclusively from natural ingredients, and unlike some other vodkas, it doesn’t contain any added sugar. In fact, Absolut is as clean as vodka can be. Still, it has a certain taste: Rich, full-bodied and complex, yet smooth and mellow with a distinct character of grain, followed by a hint of dried fruit. All absolut is made in the same distillery, with wheat from the same fields, and water from our own deep well.
Absolut Electrik follows a celebrated tradition of introducing end of year limited editions featuring cutting-edge designs. The twin bottle release is available in electrik blue and silver, with semi-transparent coating creating see-through reflections. The two colors represent Absolut’s signature cobalt blue and the electrical conductivity of silver. When combined, the colors reflect an Electrik aesthetic reminiscent of flashing lights and pumping beats.
The Absolut way of making vodka
In 1879, Lars Olsson Smith introduced the continuous distillation with which he made Absolut Rent Brännvin. Instead of the usual three or four times, the vodka was distilled an infinite number of times. 100 years later, it was reintroduced as Absolut. Just as then, Absolut is produced in Åhus, L.O. Smith’s birth town. Also the place where the wheat used for making the vodka is grown. And since the way Absolut is made won’t change, neither will the true taste of vodka.