Made for Wavemakers
Absolut Vodka is inviting everyone to celebrate the world’s expressive minds with the launch of a new limited-edition bottle, Absolut Voices.
Embodying the brand’s core belief that the world becomes a better place when we mix together beyond differences, Absolut Voices shakes things up by encouraging people to open up and (re-)connect - for more inspiring and memorable moments.
Bringing the brand’s core belief to life, Absolut Voices literally makes waves with a unique bottle design with illustrations of expanding soundwaves on a bottle containing 80% recycled glass. The new release is a celebration of the wavemakers and the trailblazers of the world. It is a powerful reminder of how bringing people from all walks of life closer can empower simple ideas of love, unity, celebrations and togetherness, to become something grander beyond their closest circles.
Celebrating diverse and different viewpoints has always been in our spirit. At Absolut, we’re continuously inspired by the idea that the world becomes a better place when we come together beyond differences, share good times and empower one another. That spirit is what Absolut Voices is all about.
Contains Absolut Original Vodka.
Launching globally across over 80 countries, including UK, Canada, Germany,
France, China, Australia and Brazil.
MEET OUR WAVEMAKERS
DJ, designer and cultural activist from São Paulo. Paulo is the founder of Carlos Capslock, an artistic collective upheld by the ideals of creativity, inclusivity and activism.
Berlin-based DJ duo, representing those traditionally marginalized in the music industry, Hoe_mies creates spaces that welcome and uplift womxn, non-binary and trans people.
BEHIND THE SCENES