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2017

Absolut Rainbow

Taking Pride in Diversity

Since the early 1980’s, we have been supporting the LGBTQ+ community as part of our strong belief that people should be free to love who they choose, and everyone should be free to express themselves.

Back in 2008 – for the 30th anniversary of the Pride Flag and our first Pride bottle – it only made sense to collaborate with artist and activist Gilbert Baker, one of the most prominent forces of the modern LGBTQ+ movement and designer of the original Rainbow flag back in 1978.

And in 2018, when Gilbert Baker’s rainbow flag was about to turn 40, we thought it was time for the Rainbow to get a permanent place in the Absolut family as a symbol and celebration of our long and strong support to the LGBTQ+ community.

This humble tribute to our late friend Gilbert Baker is filled with the closest thing we will ever get to such an immortal legend – Absolut Vodka Original.

 

absolut collaboration rainbow the flag 1x1

absolut collaboration rainbow the heart 1x1

Release:

2017

Feature:

Local Limited Edition

Collaborator:

Pond and Destrito

Sizes:

Bottle 700ml, Bottle 750ml, Bottle 1000ml

Flavor:

Absolut Vodka Original

Bottles Produced:

N/A