Absolut Voices
2021
2010
Absolut Tropics
The First Traveller’s Exclusive
Absolut Tropics was the first limited-edition flavor to be launched exclusively in the global travel retail sector. Congratulations all travellers – what a flavor!
Absolut Tropics had the natural sweetness of orange, mango, lychee and melon, with notes of pineapple and berries, created to trigger delightful memories of sun-drenched tropical destinations and was best enjoyed by just adding orange.
As expecters of the unexpected, we were all smiles when William Murray Ham gave us a concept where they let thermal imagery of maps represent the tropical flavors, instead of pictures of palm trees. Very tropical.
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