Absolut Pilpeled

To understand Tel Aviv, one must walk its streets. So Israeli artist Nir Peled, aka Pilpeled, gave us a tour – in his own, very distinguished and magnificent way.

Inspired by the landscape of the Nordau, Rothschild and Chen boulevards, the two-sided set design offers a window peek into Tel Aviv’s boulevard at night, symbolising the energy in your whole surrounding, so strong you can feel it.

Absolut Pilpeled was part of the Absolut Blank campaign, where 20 artists where given total creative freedom within our iconic bottle shape.