Absolut 72 Bian
2010
“Let’s print photographs directly on to our bottle,” we said.
“That’s never been done before,” they said.
Precisely.
For this limited edition we didn’t make one bottle design, but three. Visionary Swedish artist, Johan Renck, photographed supermodel, Lydia Hearst, as three different personas — Carter, Trojan and Dimitty — each persona designed to illustrate the multifaceted nature of every individual. And so began Absolut Exposure.
Constantly pushing ourselves to stay innovative and creative, we developed a ground-breaking technique allowing us to print photographs directly on to our famous glass bottle.
We didn’t stop with the outside of the bottle. A new-generation flavor crafted with honey melon and lemongrass rounded off this limited edition.
Revealed at the world-famous New York New York restaurant in Cannes, The Absolut Exposure trilogy was available exclusively to travellers throughout the global duty free/travel retail market.
For Absolut Exposure, three was the magic number.
2010
2018
2018
2014
2010
2006
2009
2010
2016
2017
2012
2013
2013
2008
2019
2013
2013
2007
2018
2015
2013
2017
2016
2010
2012
2013
2015
2011
2015
2018
2023
2012
2014
2013
2016
1992
2012
2008
2008
2013
2012
2011
2023
2013
2020
2007
2009
2016
2013
2014
2013
2012
2017
2012
2009
2011
2017
2022
2011
2014
2010
2012
2012
2009
2021
2012
2011
2018
2011
2018
Baudiet atbildīgi. Dalieties ar šīs vietnes informāciju tikai ar personām, kuras sasniegušas pilngadību.