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Culture & Creativity

Bars Worth Visiting – Inside One of the World’s Best Bars – Tjoget

“What are some of the best bars in the world?” If you’re like us and you’re passionate about cocktails, you’ve definitely pondered this question. And the conclusion we’ve come to…

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Go to Absolut Istanbul: Celebrating Historical and Cultural Diversity
Culture & Creativity

Absolut Istanbul: Celebrating Historical and Cultural Diversity

Absolut has long been recognized for its innovative collaborations with artists around the world, creating limited edition bottles that celebrate different cities and countries and their unique cultures. Our aim…

Dec 3, 2024

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Go to 5 Cocktails to Make for Thanksgiving
Cocktails & Mixology

5 Cocktails to Make for Thanksgiving

You’re hosting Thanksgiving. You've got friends and family filling your home, and the feast is all set. But what would a Thanksgiving feast be without drinks to match?  Below you’ll…

Nov 27, 2024

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Go to Rico Makes the Perfect New York Sour and a Vodka Variation
Cocktails & Mixology

Rico Makes the Perfect New York Sour and a Vodka Variation

In the latest episode of ‘Absolut Drinks with Rico’, Rico shows you how to make the perfect New York Sour. In the words of Rico himself, “It’s possibly one of…

Nov 25, 2024

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Go to Ready-to-Drink Cocktails: 5 Reasons Why RTDs Are Trending
Vodka & Spirits

Ready-to-Drink Cocktails: 5 Reasons Why RTDs Are Trending

In recent years, the popularity of ready-to-drink (RTD) cocktails have taken off, being a great choice for people looking for a convenient way to enjoy their favorite cocktails. Before you’ve…

Nov 18, 2024

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Go to ABSOLUT AND KAHLÚA PARTNER WITH SABRINA CARPENTER TO BRING FANS THE SHORT N’ SWEET ESPRESSO MARTINI THIS HOLIDAY SEASON
Culture & Creativity

ABSOLUT AND KAHLÚA PARTNER WITH SABRINA CARPENTER TO BRING FANS THE SHORT N’ SWEET ESPRESSO MARTINI THIS HOLIDAY SEASON

As the official spirits sponsor of Sabrina Carpenter’s Short n’ Sweet US Tour, Absolut and Kahlúa are releasing a limited-edition kit to enjoy the signature cocktail of her show at…

Nov 14, 2024

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Go to Absolut Chicago: Celebrating arts and community in The Windy City
Vodka & Spirits

Absolut Chicago: Celebrating arts and community in The Windy City

Collaborations have always been a big part of Absolut. Absolut collaborations are celebrations of art, design, fashion, and music. But sometimes, we also celebrate places.   Take, for example, our limited-edition…

Nov 11, 2024

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Go to How to Make Your Cocktails Look Pretty
Cocktails & Mixology

How to Make Your Cocktails Look Pretty

What makes a good cocktail? Sure, the taste and using the best quality ingredients, but a great cocktail is more than just a great tasting drink. That’s right, a great…

Nov 8, 2024

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Go to 5 Spooky Halloween Cocktail Recipes
Cocktails & Mixology

5 Spooky Halloween Cocktail Recipes

Are you planning a Halloween gathering and hunting for some bewitching cocktails to thrill your guests? Then you’ve come to the right place. Continue reading…if you dare. Whether you're hosting…

Oct 31, 2024

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Go to ABSOLUT® VOTED #1 SPIRIT IN TIME’S WORLD’S BEST BRANDS 2024 
Culture & Creativity

ABSOLUT® VOTED #1 SPIRIT IN TIME’S WORLD’S BEST BRANDS 2024 

Absolut was announced as the #1 spirits brand in TIME World's Best Brands of 2024 – TIME’s inaugural list released in partnership with Statista this year, a leading provider of…

Oct 30, 2024

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EDITOR’S CHOICE

A group of people enjoying absolut cocktails Culture & Creativity

Absolut: Born to Mix – Uniting Dance and Cocktail Culture

In our latest global initiative, Born to Mix, we blend the worlds of dance and mixology.   Here, we celebrate the powerful connection between dance and cocktails, highlighting their shared creative…

Jun 5, 2025

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A shot glass with a layered cocktail resembling a ‘brain hemorrhage’ drink on a wooden bar counter, with large bold text reading ‘WORLD’S WORST COCKTAIL?’ in the background. Culture & Creativity

What is the World’s Worst Cocktail?

In this video, Rico teams up with the crème de la crème of New Orleans, Louisiana to tackle the mission of rating and finding the world’s worst cocktail! Who would…

Oct 17, 2025

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Absolut Vodka bottles on the production line Vodka & Spirits

Vodka's History: A Toast to a Spirited Journey Across Time

Take a sip of knowledge and discover the fascinating history behind one of the world’s most beloved spirits—vodka.  Vodka, the beloved clear spirit, boasts a captivating and storied past that…

Feb 18, 2024

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