Absolut News Blog
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Absolut: Born to Mix – Uniting Dance and Cocktail Culture
In our latest global initiative, Born to Mix, we blend the worlds of dance and mixology. Here, we celebrate the powerful connection between dance and cocktails, highlighting their shared creative…
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Absolut x Tomorrowland – The Importance of Connection and Togetherness
Last summer, more than 400,000 individuals from 200 countries gathered in Belgium to celebrate Tomorrowland's iconic 20-year anniversary edition. Over two weekends, attendees were treated to breathtaking performances by more…
Sep 18, 2024
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Celebrating International Canned Cocktail Day with Absolut's Perfect Pre-Mixed Delights
As summer draws to a close, there’s no better way to celebrate and savor the last of those lazy weekend afternoons and warm evenings than with a delicious cocktail. And…
Sep 10, 2024
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Absolut Brooklyn: A celebration of New York City’s most diverse and vibrant borough
Collaborations have always been a big part of Absolut’s DNA. In many ways our collaborations can also be seen as celebrations. Take, for example, our limited-edition Cities series where we…
Aug 26, 2024
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Absolut Rio: A Celebration of the City's Vibrant Spirit and Culture
Our Cities series exemplifies Absolut’s rich tradition of collaboration. Each limited-edition bottle release in the Cities series is a testament to our commitment to capturing and celebrating the essence of…
Aug 14, 2024
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Good Times Made Better: Innovations in Sustainable Packaging
At Absolut, we’re continually looking at ways to reduce our impact on the planet. We’re a spirits brand, but we’re also a social brand. The fact is that being more…
Aug 8, 2024
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Absolut London: A Toast to One of the World's Most Diverse and Dynamic Cities
Absolut’s limited-edition Cities series is a prime example of our long-standing tradition of collaboration, rooted deeply in our brand's essence. In the form of limited-edition vodka bottle releases, the Cities…
Aug 2, 2024
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How to Make Amazing Cocktails with Only Three Ingredients
Ever wondered what it takes to craft a great cocktail? Contrary to what many people think, it doesn’t require years of bartending experience or even a well-stocked fridge. With a…
Jul 29, 2024
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The Art of Choosing the Right Cocktail Glass
Whether at home or at a bar or restaurant, there's something undeniably charming about sipping on a finely crafted drink. Sure, the cocktail itself is amazing but it’s also about…
Jul 24, 2024
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How to Mix Drinks at Home: Essential Cocktail Tools for Mixologists
Watching a bartender preparing a cocktail at a bar is akin to witnessing a scientist in their lab. Both require precise tools and techniques to create the ideal result. It's…
Jul 19, 2024
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EDITOR’S CHOICE
The Spirited Story of Flavored Vodka: From Infusion to Institution in Cocktail Culture
May 19, 2024
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How to Make Simple Syrup and What to Use as Alternatives
Oct 2, 2024
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Vodka's History: A Toast to a Spirited Journey Across Time
Feb 18, 2024
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