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Culture & Creativity

Absolut: Born to Mix – Uniting Dance and Cocktail Culture

In our latest global initiative, Born to Mix, we blend the worlds of dance and mixology.   Here, we celebrate the powerful connection between dance and cocktails, highlighting their shared creative…

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Go to 5 Delicious Drinks to Make with Absolut Wild Berri
Cocktails & Mixology

5 Delicious Drinks to Make with Absolut Wild Berri

Open a bottle of Absolut Wild Berri, and you're suddenly transported to the lush green forests of Sweden, where the air is warm with the scent of ripe berries waiting…

Oct 13, 2025

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Go to Can Anybody Make a Vodka Sour? – Studio Challenge!
Vodka & Spirits

Can Anybody Make a Vodka Sour? – Studio Challenge!

But before we answer that – let’s recap our previous studio challenges.  In the first studio challenge, we put seven guests to the test to see if anybody could make…

Oct 10, 2025

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Go to International Vodka Day: A Global Celebration
Culture & Creativity

International Vodka Day: A Global Celebration

Celebrating International Vodka Day International Vodka Day is all about celebrating the spirit that’s shaken up cultures and cocktail menus across the globe. Whether you’re into classic vodka cocktails or…

Oct 4, 2025

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Go to International Coffee Day: 5 Best Vodka Coffee Cocktails!
Cocktails & Mixology

International Coffee Day: 5 Best Vodka Coffee Cocktails!

On October 1st, it’s International Coffee Day. It’s the day everyone celebrates the world's favorite bean! But here at Absolut, we're shaking things up. Instead of your usual cup of…

Oct 1, 2025

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Go to Absolut Boston: A Toast to the City's Revolutionary Spirit
Culture & Creativity

Absolut Boston: A Toast to the City's Revolutionary Spirit

Absolut Boston was a Local Limited-Edition Vodka Bottle release and one of our many collaborations over the years. Released in 2009, Absolut Boston was the third installment in our Cities…

Sep 29, 2025

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Go to Can Anybody Make a Raspberry Collins? – Watch the Studio Challenge!
Culture & Creativity

Can Anybody Make a Raspberry Collins? – Watch the Studio Challenge!

While it might not be the ultimate cocktail conundrum, but if you're like us and you love cocktails, you may have wondered if anybody can make a Raspberry Collins. Well,…

Sep 26, 2025

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Go to Celebrate World Paloma Day…With a Vodka Twist!
Cocktails & Mixology

Celebrate World Paloma Day…With a Vodka Twist!

Happy World Paloma Day! On 21 September, it’s time to raise a glass and celebrate World Paloma Day. Ah, the Paloma – one of the most loved cocktails in the…

Sep 21, 2025

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Go to Celebrate International Canned Cocktail Day
Cocktails & Mixology

Celebrate International Canned Cocktail Day

As summer draws to a close, there’s no better way to celebrate and savor the last of those lazy weekend afternoons and warm evenings than with a delicious cocktail.   And…

Sep 10, 2025

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Go to Celebrate Pornstar Martini Day with the Perfect Pornstar Martini
Cocktails & Mixology

Celebrate Pornstar Martini Day with the Perfect Pornstar Martini

Raise a martini glass (and don't forget the shot glass filled with champagne!) in honor of Pornstar Martini Day! That’s right, September 6 is the day the world toasts this…

Sep 2, 2025

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EDITOR’S CHOICE

PreviewMedium-Lime Grapefruit Original Mandarin and Citron Vodka ABSOLUT Lifestyle 2021 RVB 16×9 HR 750mL COSMO 2 Vodka & Spirits

The Spirited Story of Flavored Vodka: From Infusion to Institution in Cocktail Culture

You’ve probably sipped on a flavored vodka cocktail at some point, but have you ever wondered about its intriguing origins? Originating as a medicinal elixir in Russia, flavored vodka was…

May 19, 2024

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A clear glass jar filled with syrup on a wooden surface, surrounded by cocktail ingredients including a bottle of Absolut vodka, a metal juicer and fresh grapes. Cocktails & Mixology

How to Make Simple Syrup and What to Use as Alternatives

If you look at basically any cocktail recipe, you’ve probably seen one common ingredient that’s in probably eight out of ten recipes. That ingredient? Simple syrup.But what is simple syrup?…

Oct 2, 2024

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Absolut Vodka bottles on the production line Vodka & Spirits

Vodka's History: A Toast to a Spirited Journey Across Time

Take a sip of knowledge and discover the fascinating history behind one of the world’s most beloved spirits—vodka.  Vodka, the beloved clear spirit, boasts a captivating and storied past that…

Feb 18, 2024

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