NEW!
Absolut: Born to Mix – Uniting Dance and Cocktail Culture
In our latest global initiative, Born to Mix, we blend the worlds of dance and mixology. Here, we celebrate the powerful connection between dance and cocktails, highlighting their shared creative…
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5 Delicious Drinks to Make with Absolut Wild Berri
Open a bottle of Absolut Wild Berri, and you're suddenly transported to the lush green forests of Sweden, where the air is warm with the scent of ripe berries waiting…
Oct 13, 2025
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Can Anybody Make a Vodka Sour? – Studio Challenge!
But before we answer that – let’s recap our previous studio challenges. In the first studio challenge, we put seven guests to the test to see if anybody could make…
Oct 10, 2025
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International Vodka Day: A Global Celebration
Celebrating International Vodka Day International Vodka Day is all about celebrating the spirit that’s shaken up cultures and cocktail menus across the globe. Whether you’re into classic vodka cocktails or…
Oct 4, 2025
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International Coffee Day: 5 Best Vodka Coffee Cocktails!
On October 1st, it’s International Coffee Day. It’s the day everyone celebrates the world's favorite bean! But here at Absolut, we're shaking things up. Instead of your usual cup of…
Oct 1, 2025
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Absolut Boston: A Toast to the City's Revolutionary Spirit
Absolut Boston was a Local Limited-Edition Vodka Bottle release and one of our many collaborations over the years. Released in 2009, Absolut Boston was the third installment in our Cities…
Sep 29, 2025
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Can Anybody Make a Raspberry Collins? – Watch the Studio Challenge!
While it might not be the ultimate cocktail conundrum, but if you're like us and you love cocktails, you may have wondered if anybody can make a Raspberry Collins. Well,…
Sep 26, 2025
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Celebrate World Paloma Day…With a Vodka Twist!
Happy World Paloma Day! On 21 September, it’s time to raise a glass and celebrate World Paloma Day. Ah, the Paloma – one of the most loved cocktails in the…
Sep 21, 2025
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Celebrate International Canned Cocktail Day
As summer draws to a close, there’s no better way to celebrate and savor the last of those lazy weekend afternoons and warm evenings than with a delicious cocktail. And…
Sep 10, 2025
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Celebrate Pornstar Martini Day with the Perfect Pornstar Martini
Raise a martini glass (and don't forget the shot glass filled with champagne!) in honor of Pornstar Martini Day! That’s right, September 6 is the day the world toasts this…
Sep 2, 2025
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EDITOR’S CHOICE

The Spirited Story of Flavored Vodka: From Infusion to Institution in Cocktail Culture
May 19, 2024
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How to Make Simple Syrup and What to Use as Alternatives
Oct 2, 2024
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Vodka's History: A Toast to a Spirited Journey Across Time
Feb 18, 2024
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