How do YOU celebrate World Cocktail Day? 

May 13 marks World Cocktail Day—a worldwide celebration of cocktails! So, invite some friends over and raise a glass.

To help with your drink selections, we’ve curated a list of five must-try vodka cocktails for 2025, guaranteed to make your World Cocktail Day celebration the talk of the town!

Lemon Drop Martini

Made with our extremely popular Lemon-Flavored Vodka, Absolut Citron, the Lemon Drop Martini is a classic cocktail that captures the nostalgic flavor of Lemon Drop candy, hence the name.

It combines zesty Lemon Juice with the sweet orange notes of Triple Sec and the smoothness of Absolut Citron, all balanced out by a touch of Simple Syrup.

Served in a Martini Glass, the Lemon Drop Martini is one of those drinks that works at any party. So, if you want to impress your guests, look no further. Here’s how to make a Lemon Drop Martini.

Absolut Bird

You’ve heard of the Jungle Bird, but have you heard of the Absolut Bird?

The Absolut Bird is a version of the Tiki classic but is made with Absolut Vodka instead of Rum. We know, we know! A Tiki drink made with Vodka!

“It’s pretty banging,” says its creator, Ricardo ‘Rico’ Dynan, Absolut Global Brand Ambassador.  We couldn’t agree more.

The Absolut Bird mixes Absolut Vodka, Pineapple Juice, Italian Aperitivo Liqueur, Lime Juice, and Demerara Syrup and it’s absolutely delicious. Here’s your new favorite summer drink! Discover our recipe for the Absolut Bird.

Espresso Martini

The most beloved of all cocktails, the Espresso Martini was named the most popular cocktail in 2024 and its popularity shows no signs of slowing down.

Absolut Vodka, Fresh Espresso, and Kahlúa coffee liqueur – three ingredients that transformed cocktail culture forever.

Sophisticated, bold, creamy and delicious, the Espresso Martini is pure class in a Martini Glass. Learn how to make the perfect Espresso Martini.

Clean Aviation

The Aviation, a classic Gin-based cocktail, is currently enjoying a resurgence. But for this version, we swap Gin for Absolut Vodka, which results in a cleaner drink.

The Clean Aviation is a wonderful mix citrusy and floral flavors, even without the Gin, the herbaceous notes come through from the Absinthe. A sophisticated and complex sipper that’s guaranteed to wow your guests, discover how to make an Aviation with Vodka.

Vodka Sour

The Vodka Sour is a favorite among cocktail enthusiasts. One sip and it’s easy to see why. Like its counterparts, such as the Whiskey Sour, Pisco Sour, and Gin Sour, the Vodka Sour is the perfect mix of sweet and sour, combining Fresh Pressed Lemon Juice and Simple Syrup.

Like all sours, the Egg Whites provide the drink with its signature creamy head and delightful mouthfeel…but then there’s the smoothness of Absolut Vodka. Wow.

An out and out classic, here’s how to make a Vodka Sour.

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Looking for more drink-spiration? Head over to AbsolutDrinks.com

Absolut Korea: A Collaborative Limited-Edition Vodka Bottle Revisited

Absolut Korea was a locally released Limited-Edition Coffee, Almond and Chilli Flavored Vodka and one of our many, many incredible artistic collaborations,  celebrating cities and countries around the world.

For each limited-edition bottle in our cities and countries collaborations, we work with local artists to capture the authentic essence of the country through their perspective and artistic expression.

In this post, we open the vaults to revisit and learn about the artwork and inspiration behind the collaboration for Absolut Korea.

Inspired by Kimchi: The Flavor of Absolut Korea

In 2016, we launched Absolut Korea. This Coffee, Almond and Chilli Flavored Vodka took inspiration from…wait for it…Korea’s national dish, Kimchi. That’s right, Kimchi.

Koreans are known for their love of Kimchi—it’s a staple at almost every meal and has been part of Korean cuisine for centuries. More than that, it holds deep cultural significance.

Kimchi symbolizes Korean identity and tradition, often tied to family gatherings and communal experiences. In fact, it’s said that every Korean family has its own unique Kimchi recipe, passed down through generations. And in 2015, UNESCO recognized Kimchi and its traditional practices as Korea’s intangible cultural heritage.

Although Absolut Korea didn’t taste like Kimchi, the influence and inspiration were evident. Absolut Korea’s unique Coffee, Almond, and Chili Flavored Vodka offered a smooth and vibrant blend of flavors. It began with a subtle sweetness and concluded with a hint of spice. The combination of flavors provided a contrasting yet surprisingly well-balanced blend of bittersweet and spiciness – the authentic taste of Korea.

Inspired by traditional – the artwork for Absolut Korea

Created in collaboration with contemporary Korean artist Heo Wook, Absolut Korea’s multidimensional bottle design reflected a unique vision of Korea.

The design intricately combined pieces of Korean letters from the Hangul alphabet, fitting together like a puzzle to form the word Absolut.

The bottle featured the five symbolic Korean ‘obang’ colors: blue, red, yellow, white, and black. Yellow, representing ‘center,’ ‘bright,’ and ‘hope,’ stood out prominently, symbolizing Korea’s dynamic and bright future.

The traditional Korean color spectrum, carries profound symbolic significance in Korean mythology and beliefs, and is associated with the cardinal directions:

• Red (Hong): Representing fire, red conveys passion, energy, and luck. It’s frequently used in weddings and celebrations to symbolize vitality and joy.
• Yellow (Hwang): Symbolizing the earth, yellow embodies simplicity, compassion, and forgiveness. It’s often seen in traditional clothing and Korea’s landscapes.

• Blue (Jeong): Associated with the east, blue symbolizes creativity, loyalty, and generosity, inspired by Korea’s natural beauty and clear skies.

• Black (Heuk): Symbolizing water, black carries the meaning of mystery and is part of Korea’s beauty standards.

• White (Baek): Symbolizing purity, honesty, and innocence, white is associated mourning and is worn during funerals in Korea.

A truly unique, cultural and artistic collaboration, Absolut Korea paid tribute to the rich cultural heritage of Korea. Want to learn more about our Absolut Korea limited-edition vodka bottle?

Explore Absolut Korea

Absolut Citron is more than just a delicious Lemon-Flavored Vodka, it’s our most popular flavored vodka and even inspired the creation of The Cosmopolitan, one of the most loved and best known modern cocktails.

With its bright, zesty Lemon flavor and sheer versatility, Absolut Citron has earned its place as a must-have for home bars. In addition to The Cosmopolitan, it serves as the perfect foundation for both timeless classics and innovative cocktails alike.

Below we highlight five of the best, easy-to-make cocktails with Absolut Citron.

Citrus Martini

A classic Vodka Martini is traditionally garnished with a Lemon Twist or a Green Olive as the ultimate symbol of sophistication and elegance. With the Citrus Martini, the flavor of Lemon is dialed all the way up.

The delicious Citrus-forward Martini mixes the deliciousness of Absolut Citron, with Fresh Squeezed Lemon Juice, the sweet Orange flavors of Triple Sec and a touch of Simple Syrup to create a Martini that’s a real citrus sensation!

Here’s how to make a Citrus Martini.

Absolut Citron Espresso Martini

This isn’t just another lemon-y twist on an classic cocktail recipe but a lemon-y twist on the most popular cocktail today.

In southern Italy, an Espresso is typically served with a piece of Lemon Zest, so you could say the Absolut Citron Espresso Martini is a nod to southern Italy. It’s quite simply zest-in-class!

Discover our recipe for an Espresso Martini with Absolut Citron.

Lemon Drop Shot

Bright, sweet, and bursting with zest, the Lemon Drop Shot is the ultimate party pleaser.

A cousin of the Lemon Drop Martini, it combines Fresh Squeezed Lemon Juice with Absolut Citron, which is then sweetened and balanced out by Simple Syrup and its Sugar-coated Shot Glass.. The best part? Since it’s a shot, all those incredible flavors are packed into one zesty hit. Sweet, sour and so incredibly good. Discover our recipe for the Lemon Drop Shot.

Citron Gimlet

The Gimlet flourished in the 20th century golden age of the cocktail and it’s still here today. And for good reason – it’s simple to make and delicious to drink.

Traditionally made with gin, the Citron Gimlet gives the spotlight to Absolut Citron, giving this timeless cocktail an irresistible citrus twist.

Picture this: Fresh Squeezed Lime Juice, a hint of Lime Peel, our beloved Lemon-Flavored Vodka, and a touch of Simple Syrup. It’s a citrus lover’s dream! The only question is, how can something simple be so good? Learn how to make a Citron Gimlet.

Absolut Negroni

The Negroni is an undisputed classic and a favorite among cocktail enthusiasts worldwide. Now, imagine giving this beloved drink a zesty makeover with a lemon twist—introducing the Absolut Negroni!

Traditionally made with Gin, the Absolut Negroni swaps in Absolut Citron, creating a citrus sensation, where the Lemon notes intertwine perfectly with the Italian bitter red liqueur. Trust us on this one, this variation on the classic Negroni is utterly citru-licious!

Here’s how to make a Negroni variation with Lemon-Flavored Vodka.

In recent years, the popularity of ready-to-drink (RTD) cocktails have taken off, being a great choice for people looking for a convenient way to enjoy their favorite cocktails. Before you’ve even sipped one, it’s easy to see why they’ve become so popular.

The rise in popularity has also led to increased recognition by judges and experts. At the Pre-Mixed & RTD Masters 2024 hosted by The Spirits Business, several standout products were honored for their excellence. Among the winners were:

• Absolut & Sprite – GOLD Medal

• Absolut Strawberry Spritz – SILVER Medal

So, why are RTDs popular you ask? Here are just five reasons why ready-to-drink cocktails are trending right now:

1. Convenience is Everything

It probably comes as no surprise that one of the main reasons RTD cocktails are becoming so popular is, of course, convenience.

The growing trend is driven by busy lifestyles and a desire for premium, craft-quality drinks that can be enjoyed without the need for mixing.

Think about it – whether you’re hosting a party, heading to a picnic, or just hanging out at home, with RTDs, you can rest assured you’ve always got quality cocktails on hand.

Instead of needing bartending tools like shakers and strainers, gathering various ingredients, and muddling and mixing your own cocktails, with RTDs, you simply pop open a can and you’ve got yourself a delicious drink.

Talking about convenience – RTDs are also portable. Simply grab and go. Whether you’re heading to the beach, a concert, or a friend’s BBQ, RTDs are easy to pack and transport. In fact, their convenience makes them pretty much ideal for any occasion, from spontaneous drop-ins to planned backyard parties without having to prepare in advance or batch-make cocktails.

2. Consistent Quality

Another advantage of RTD cocktails is consistency. With these ready-made cocktails, you know that each drink will have the same great flavor.

With RTDs, you know exactly what you’re getting every time. The consistent quality and flavor ensure a satisfying drinking experience without any guesswork.

Ready-to-drink cocktails are a great option if you appreciate a well-made cocktail but may not have the expertise or patience to create one from scratch.

3. Cocktails for Every Taste Preference

Be it an Espresso Martini or a Mango Mule, there’s an RTD out there for you. The quality of RTDs have also increased in recent years, reaching standards perhaps never thought before.

The wide range of flavors and styles available means there’s something for everyone. Check out our article we wrote for International Canned Cocktail Day where we highlight some of our cocktail favorites.

4. Award-Winning Craftsmanship

As mentioned at the top of this article, Absolut had two products that were honored for at the Pre-Mixed & RTD Masters 2024 hosted by The Spirits Business.

Absolut & Sprite, the merging of two iconic brands, mixes smooth premium vodka with crisp lemon-lime soda. This RTD favorite took home a gold medal, while Absolut Strawberry Spritz, a delightful mix of vodka, sparkling water, and natural strawberry flavor, earned a well-deserved silver medal.

These recent awards are a testament to the craftsmanship that go into creating top-tier RTD cocktails.

5. Quality Cocktails at Home

A recent study reveals that 63% of Gen Z prefer to host at home rather than go out to bars. Therefore, serving RTDs are a win-win. You can impress your friends by serving great drinks at home without mixing drinks yourself. Cheers to that!

No need for a well-stocked home bar nor the need to purchase ingredients. Instead, you skip the crowds, save time and create great moments with friends over delicious RTD cocktails.

Want to see more of Absolut’s ready-to-drink products? Explore our products here.

Collaborations have always been a big part of Absolut. Absolut collaborations are celebrations of art, design, fashion, and music. But sometimes, we also celebrate places.  

Take, for example, our limited-edition Cities series where we’ve collaborated with artists, fashion designers and filmmakers to celebrate a specific city or country. With this series, our goal is to capture the essence of each location through the unique styles and visions of various artists. This results in a collection that truly celebrates the cultural richness and creativity of diverse places worldwide. 

Looking back while moving forward, in this article, we open our Collaboration vaults to revisit Absolut Chicago. 

A city brimming with culture 

Chicago is the third largest city in the United States, with a population of nearly three million people. Chicago is a vibrant melting pot of arts and culture, a city teeming with cultural richness that few places in the world can rival. 

The city is home to: 

• 60+ museums, showcasing world-class art, culture, and history 

• 36 annual parades  

• 40 annual film festivals  

• 74 music festivals  

• 200 professional dance companies 

• More than 200 theaters 

• 250 live music venues 

Digging deeper, Chicago is also the birthplace of house music, gospel, electric blues, juke, footwork, and drill. If those aren’t impressive credentials, we don’t know what are! The unique sounds born in this city continue to resonate globally. 

So, when we turned to Chicago for our Cities series, we wanted to wrap our bottle around that soul and be part of that crowd. 

A flavor for the people 

Launched in 2013, Absolut Chicago was a Limited-Edition Olive and Rosemary Flavored Vodka. Yes, you read it right – Olive and Rosemary Flavored Vodka. You could say that these flavors represent city classics like Chicago deep dish pizza and the Italian beef sandwich.   

Olives are often used in Chicago-style dishes like the Chicago Giardiniera while rosemary adds a fragrant touch reminiscent of the city’s rich Italian heritage. Together, these flavors capture Chicago’s diverse and flavorful food culture.   

Smooth and mellow with a well-balanced spiciness, Absolut Chicago is perfect for classics like the Dirty Martini.  While you’re here, be sure to explore our other flavored vodkas.

Representing the community
Chicago is comprised of 77 unique communities, each with its own distinct personality and cultural flair. Community is a vital part of Chicago’s identity. 

For Absolut Chicago’s bottle design, we teamed up with Chicago-based online design community, Threadless. Pioneers in community-driven design and best known for their acclaimed T-shirt designs, the Threadless membership model routinely invites work from members, which is then voted on, with the winning designs produced. 

The top contribution for Absolut Chicago was made by Ross Bruggink, a humorous, creative, edgy and well-thought through design with local details for local appeal. 

“I wanted to represent iconic elements of Chicago (hot dogs, Ferris wheels, pigeons, theatre signs, etc.) while presenting the iconic nature of the architecture itself.” says Ross in his artist statement, “The result is a stylized cityscape incorporating architectural and iconic elements of Chicago.” 

You can learn more about Absolut Chicago limited-edition bottle below.  Visit Absolut Chicago

Inspired by the rediscovery of Warhol’s Absolut Blue painting, Absolut is launching a limited-edition bottle in collaboration with The Andy Warhol Foundation for the Visual Arts. This new bottle builds upon Absolut’s tribute to the rediscovered Warhol painting and revitalizes the 40 year-old partnership, emphasizing the transformative power of creativity through art. 

For decades, a second Absolut Warhol painting had been rumored to exist until Absolut ‘blue’ was rediscovered at auction in 2020. In proving its source, the original contract was unearthed, confirming two paintings had indeed been commissioned. Now part of the Absolut Art Collection, the painting will be unveiled at Stockholm’s Spritmuseum in October as the centerpiece of a new exhibition called “Andy Warhol, Money On The Wall.”

“As a brand with a longstanding commitment to the arts, dating back to 1985 when we first worked with Andy Warhol on the iconic ‘Absolut Warhol,’ Absolut is thrilled to debut the limited-edition Absolut Warhol Blue bottle,” said Matt Foley, VP of Marketing, Absolut. “Warhol was a big supporter of Absolut’s mission, and now that the ‘blue’ painting has finally been rediscovered, we’re excited to honor his legacy with this new bottle as a way for consumers to have a piece of his art in their homes.”

This limited-edition bottle has a visually artistic and layered aesthetic due to the multi-layered screen-printed design. The bottle combines both internal and external design components, bringing Warhol’s rediscovered Absolut ‘blue’ painting from 1985 to life by the magnification of Absolut outlined within. Each shade of blue has been carefully extracted from the painting, delivering a striking likeness to the original and a stunning finish through the lens of Absolut. The final details include an image of Warhol himself alongside his original signature. 

The specially curated cocktail that marks the collaboration is inspired by Warhol’s infamous sweet tooth and his passion for cornflakes. Absolut Warhol’s Milk Punch – a blend of Absolut Vodka and cocoa butter, smooth banana liqueur, zesty lemon juice and cornflake-infused milk – goes beyond the classics to create a deliciously unique taste experience. Consumers can access an immersive behind-the-scenes experience that includes, among other things, a masterclass on how to make the new signature cocktail via an easily scannable QR code on the side of the bottle.

The Absolut Warhol limited-edition bottle will be available in US markets this September 2024. To learn more, follow @AbsolutUS and visit the campaign page. Additionally, watch a short film depicting how the rediscovered painting transcends the cultural legacy of Absolut and Warhol.

Order Through ReserveBar here.

Absolut Warhol’s Milk Punch

2 parts Absolut Vodka infused with cocoa butter
1 part Banana Liqueur
1 part Simple Syrup
1 part Lemon Juice
1.5 parts Milk infused with cornflakes

Garnish: Banana chip with grated dark chocolate over drink

Absolut’s limited-edition Cities series is a prime example of our long-standing tradition of collaboration, rooted deeply in our brand’s essence.   

In the form of limited-edition vodka bottle releases, the Cities series showcases our partnerships with amazing artists, fashion designers, and filmmakers, serving as a tribute to incredible cities around the world.  

Our aim with every limited-edition bottle release is to capture the unique spirit of each city by incorporating the distinctive styles and visions of these artists, resulting in a bottle that pays homage to the cultural diversity and creativity found in various parts of the world. 

Be sure to explore all our collaborations. But now, we invite you to join us as we take a stroll down memory lane and revisit what was Absolut London. 

History in a Bottle 

In 2012, we released Absolut London, which was the seventh bottle in our limited-edition Cities series. The bottle was such a hit that it sold out almost immediately!

Designed in collaboration with one of the UK’s most famous and internationally renowned graphic designers Jamie Hewlett, the Absolut London limited edition vodka bottle is a visual celebration of the characters that have shaped the dynamic city of London throughout the years.  

Each character depicted on the bottle represents an iconic London look from different eras, capturing the essence of the city’s ever-evolving cultural tapestry.  

From the 18th-century dandy to the pinstripe-suited gent about town, the bottle pays homage to the historical and sartorial diversity that has defined London’s identity. 

The depiction of the swinging 60s chick and the punk rocker reflects the city’s rebellious and avant-garde spirit, while the rude-boy ska fan and the 80s-casual lad represent the subcultures that have emerged as integral components of London’s cultural landscape. These figures all symbolize the city’s ability to continually reinvent itself and embrace a wide array of styles and personas.  

Diversity is the Spirit 

More than just a bottle design, Absolut London encapsulates the ethos of inclusivity and acceptance that is synonymous with London. It serves as a visual reminder that, in London, everyone is welcome!  

In fact, did you know London is one of the most diverse cities in the world? Well, it’s true. 40 per cent of Londoners were born outside of the UK, and over 300 languages are spoken here.  

The limited-edition bottle embodies the city’s open-mindedness and welcoming nature, inviting individuals from all walks of life to share in the rich tapestry of London’s heritage and contemporary vibrancy.   

With its evocative design, the Absolut London limited-edition bottle not only pays homage to the city’s past but also celebrates the enduring spirit of diversity and unity that continues to define London today. Cheers to that!  

To coincide with the release of the bottle in 2012, we launched a microsite called “The Spirit of London”, which featured narratives about each character represented on the bottle and encouraged visitors to delve into London’s cultural legacy across different eras.  

Want to learn more about our Absolut London limited-edition bottle? Explore Absolut London here.

Ah, Midsummer. One of the most glorious times of the year. Deeply rooted in Swedish culture, the celebration of Midsummer marks the long-awaited arrival of summer.  

While there are many things that make the Swedish Midsummer so wonderful, below are five essential ingredients, which, when mixed together, guarantee a Midsummer to remember: 

The Gathering of Friends and Family 

Midsummer marks the summer solstice, the longest day of the year. It also marks a time where many Swedes begin their long vacations. But more than that, Midsummer is a celebration of joy and togetherness, a day where friends and family, young and old, gather and enjoy the simplicity of each other’s company, while eating delicious foods and creating long-lasting memories. 

Being Out in Nature  

One of the most distinctive features of the Swedish Midsummer celebration is the emphasis on being outdoors, surrounded by the beauty of nature. Many people choose to spend the day in the countryside or in the archipelago, basking in the sun and enjoying the lush greenery. 

Many go out and pick fresh flowers, which they then use to make traditional flower crowns to adorn their heads. But that’s not the only flower tradition associated with Midsummer. According to folklore, if you pick and place seven different types of flowers under your pillow before going to sleep, you will dream about the person you will one day marry. 

Eating Delicious, Traditional Foods  

Midsummer is synonymous with an array of traditional Swedish delicacies. The celebration typically features a lunch buffet known as the “Smörgåsbord”, which includes a variety of traditional dishes such as pickled herring, new potatoes, cured salmon, and fresh strawberries.  

Oh, and let’s not forget Swedish meatballs – an absolute must-have at any Midsummer feast – and the traditional Midsummer cake (“midsommartårta”) consisting of strawberries and cream.  

The perfect accompaniment to Midsummer food is snaps. Therefore, no Midsummer would be complete without the tradition of drinking snaps and singing “snapsvisor.” The tradition is simple – everyone at the table raises an aquavit-filled glass and sings humorous “snaps-friendly” songs at the top of their lungs before sipping their glass and toasting “Skål!” 

Dancing Around the Maypole  

One of the essential Midsummer rituals is dancing around the maypole. The maypole symbolizes fertility and is adorned with vibrant flowers and greenery. It serves as the focal point for the traditional dancing.    

Mixing Great Drinks 

The taste of Elderflower is one of the most associated flavors with Swedish summer, which is why our pick for Midsummer cocktail is the Absolut Elderflower Collins. 

This cocktail captures the festive ambiance of Swedish Midsummer. Best yet, it’s easy to make and one that’s sure to impress friends and family. Simply combine Absolut Vodka, lemon juice, and elderflower cordial in a glass with ice. Then, top it off with soda water and garnish with a lemon wheel. Check out our recipe for Absolut Elderflower Collins here. 

Here’s to a wonderful Midsummer! Skål! 

Take in the festive spirit of Midsummer by watching Absolut’s Guide to Celebrating Swedish Midsommar. 

In the 19th century, L.O. Smith laid the foundation that inspired the creation of the well-known and successful Absolut vodka almost 100 years later. During the 1970s, L.O. Smith’s heritage was managed by Vin & Sprit (AB Vin- & Spritcentralen), the public company responsible for wine and spirit retail in Sweden. The factory operated by Vin & Sprit on Reimersholme, a small island in central Stockholm, is where L.O. Smith started his quest for an “absolutely pure vodka” in the 1870s.

In the 1970s, it seemed that the Swedes had lost their preference for strong spirits. At the state-owned liquor store Systembolaget, which had tried hard to change the country’s drinking habits through various campaigns, sales were dropping. Wine was presented as a better alternative, for example as the preferred choice of drink at dinner parties and similar occasions. In the early 1970s, a campaign known as “Spola kröken” encouraged people to stop drinking strong liquor completely.

Lars Lindmark, the CEO at Vin & Sprit, saw that Swedish spirit production was in trouble. He came up with the idea of exporting Swedish vodka to important markets like the USA. In America, vodka was considered a premium product that consumers were willing to pay for. Lindmark also realized that it would be crucial to have a sleek design and smart marketing to succeed in the highly competitive American market.

He contacted the legendary marketer Gunnar Broman at the advertising agency Carlsson & Broman. Carlsson & Broman had helped Lindmark during his time as chairman of the board at AB Pripps Bryggerier. They developed the Pripps Blå brand, which soon conquered as much as 40 percent of the Swedish beer market.

A new concept
Lindmark’s task was to develop a concept for exporting Swedish vodka. The bottle played a crucial role in the process. Gunnar Broman found the perfect model – a pharmacy bottle – in an antique shop in Stockholm’s Old Town. The connection to a pharmacy made sense. In the 16th and 17th centuries, vodka had been sold at pharmacies as medicine.

But how would they find their way into the American market? At a meeting with the leading creative team at the advertising agency Ayer in New York, Broman presented five different concepts. They went through lots of ideas; suggestions were made quickly and rejected even quicker. At the time, it was common to design premium bottles with an abundance of gold, silver and flashy decorations. Broman had something very different in mind: low-key, transparent and authentic. The see-through bottle with its unusual shape presented something fresh and new, and paradoxically drew the viewer’s attention through the product to the bartender or the store shelf behind. From a distance, a row of Absolute bottles would look like a vacuum.

Absolut vodka 1999. Source: The Absolut Company’s historic archive.
Another ingenious trick was to design the bottle as an old-fashioned ad. The product name on top as a headline, followed by a label with text about the history and traditions, printed directly on the bottle. Everything could be traced back to the absolutely pure vodka produced by L.O. Smith in the 1870s.

As a further detail, a portrait of L.O. Smith was added to the bottle in the form of a silver seal. The seal served as a reminder of the long traditions and the historical heritage. At the same time, it appealed to the Americans and their preference for a more decorative design.

There were also heated discussions about the name. The first suggestion, ”Absolute Pure Vodka”, was out of the question as an adjective like “absolute” could not be registered as a trademark in the USA. Instead the name was shortened to “Absolut”, which is the Swedish spelling. “Pure” could not be used either, also for legal reasons. The Swedish connection was strengthened by adding the slogan ”Country of Sweden” to the product name.

”Country of Sweden” ready for export
Finally, American importers had to be convinced. Peter Ekelund and Curt Nycander from Vin & Sprit reached out to the American advisor Joe Tomassi. They joined forces to persuade one liquor director at a time, but the impact was limited as they had neither vodka nor a finished bottle to show. Hans Brindfors, an employee at Carlsson & Broman, found a manufacturer outside Paris that produced an exclusive series of twelve bottles. Ekelund and Myron Poloner from Ayers went to New York, where they walked into liquor stores and asked if they could rearrange the shelves to see how the innovative bottles would look visually.

Finally Al Singer, the CEO of the small Carillon Importers company, showed interest in the offer. Carillon Importers was primarily known for marketing the French liqueur Grand Marnier. The Absolut marketing account was handed over to Carillon’s agency Martin Landy Arlow Advertising in New York. The new advertising agency requested major design changes, which in turn were refined by Lars Börje Carlsson, Gunnar Broman’s partner at Carlsson & Broman. “Absolut Vodka” was written in large and clear blue letters, and the accompanying slogan “Country of Sweden” added in elegant black font across the middle.

Manhattan success
In the spring of 1979, Absolut Vodka was launched at a trade fair in New Orleans. The new Swedish spirit shortly reached consumers on the American East Coast, and this is where the export success began. It also marked the turning point for the factory in Åhus, which had been shut down at this point. In April 1979, 700 crates, with a total of 6,300 liters of vodka, were shipped to Boston. The factory employees saw hope for the future and a sense of optimism spread among them. Over the next ten years, the factory tripled the number of employees.

Soon enough, Absolut created a buzz in Manhattan’s trendy cocktail bars. Many curious New Yorkers were keen to try an ”Absolut on the rocks”. If a bartender shook his head and said that he hadn’t heard of the new, exciting vodka from Sweden, it just helped to spark more interest. In December 1980, the bottle was awarded first prize from the Art Directors Club in New York – and what could be a better acknowledgment of a successful design? As the prize could only be given to an American agency, it was not received by the Swedish agency Carlsson & Broman.

Over the years, Absolut Vodka became Vin & Sprit’s signature product and the most popular foreign vodka brand in the United States. Thanks to the steadily increasing export, it was possible to build a new, modern factory in Åhus. The success also had a positive effect on the farmers in southern Sweden, whose autumn wheat crop provided the basis of the natural ingredients together with the spring water. At the same time, the marketing of Absolut Vodka continued to break new ground with adverts that sometimes reached cult status. An example is the iconic ad with a satellite image of Manhattan, where Central Park provided the outline of the bottle.

The rumor of the Absolut bottle made it to Studio 54 – the club where Carillon’s CEO Michel Roux used to spend time with his friend Andy Warhol. In 1985, Warhol decided to paint the bottle, and Absolut Warhol was presented in 1986. Warhol also encouraged artists like Keith Haring and Kenny Scharf to work with Absolut.

The collaboration between Absolut and more or less well-known artists marked the beginning of a completely new niche in marketing. The thought-provoking contemporary art resonated with completely new target groups. The initiative showed that it is possible to combine advertising and art. The Absolut Art Collection consists of over 850 significant works of art. It belongs to and is displayed by The Museum of Spirits foundation.

The phenomenon of Absolut vodka
The launch of Absolut Vodka is an important chapter in advertising and design history. It is also a great example of one of Sweden’s most successful exports. Many articles and essays have analyzed the phenomenon, and there are several interesting books on the subject. An example is Richard W. Lewis’ Absolut Book – The Absolut Vodka Advertising Story and the sequel Absolute Sequel, which takes a holistic approach to the history of marketing. Lewis was the creative director of the Absolut account at the TBWA advertising agency in New York for many years. In the book Värdet av konst – för människa, näringsliv och samhälle (The value of art – for man, business and society), Karolina and Erik Modig study how companies and society can develop through art, and the Absolut case is one of several case studies in the book. You can also read the fascinating story of L.O. Smith, the man behind the seal on the bottle, in Pelle Berglund’s extensive biography The vodka king: The story of L.O. Smith, published by Näringslivshistoria.

Absolut Vodka is a living and ever–changing brand with a solid history and traditions that go back to L.O. Smith in the 19th century. To learn more about the History of Vodka, click here.

You’ve probably sipped on a flavored vodka cocktail at some point, but have you ever wondered about its intriguing origins?

Originating as a medicinal elixir in Russia, flavored vodka was transformed in Poland in the 8th century before undergoing a significant revolution with Absolut’s introduction of innovative flavors in the 1980s and 90s.

The evolution of this beverage isn’t just about changing recipes; it’s a reflection of shifting consumer tastes and cultural influences. Intrigued? Well, there’s a lot more to discover about this neutral spirit.

The History of Flavored Vodka

The history of flavored vodka is like exploring a colorful timeline full of innovation, cultural shifts, and a whole spectrum of flavors, with Absolut making some notable contributions along the way.

In the early days, people didn’t even distill vodka because they didn’t intend to drink it, but rather, it was for medicinal purposes. It was impure, so people would mix fresh fruits, herbs, and honey to make it taste better.

It wasn’t until 1174 that the first distillery was born in the quaint town of Khylnovsk in Russia. Through distillation, vodka achieved higher alcohol by volume (ABV) strengths, culminating in a spirit that closely resembles the 40% ABV standard we are familiar with today.

By the 15th century, vodka became a popular beverage among the working class due to its inexpensive production costs, moving beyond its initial medicinal and spiritual uses.

The 1700s witnessed the emergence of Polugar, also known as “bread wine,” in Russia. Unlike vodka, bread wine was distilled more straightforwardly and had a lower alcohol content. The flavor of this beverage often reflected the taste of its primary sugar source, be it grape, potato, or grain, giving it a distinct and rich profile.

Around the same time, a drink called Gorzalka, from the old Polish verb gorzeć, meaning “to burn,” became popular in Poland. It was produced in freezing barrels and was a simple, rich, and toasty spirit distilled from grains entirely in a copper pot still.

The political turmoil of the early 1900s led to vodka’s global spread, ultimately reaching the United States. Here, vodka came into its own with the introduction of the Moscow Mule by John G. Martin in the mid-20th century.

Then, in the spring of 1979, Absolut Vodka debuted globally. Seven years following its international launch, the Absolut family welcomed its first flavored vodka, Absolut Peppar, in 1986 to create the perfect Bloody Mary.

How Flavored Vodka is Made

The early iterations of vodka were markedly different from the smooth and refined spirit we know today. They showcased significant variations in taste, purity, and alcohol content. Vodka makers frequently infused their vodka with fruits and spices to conceal these impurities.

But, before arriving at the final product, flavored vodkas undergo a unique production process. Here’s a breakdown of the “general” process behind flavored vodka production.

Mash Fermentation

The mash is prepared by milling or emulsifying potatoes, corn, wheat, or other grains in water.

Fermentation

Adding yeast then ferments the mash, converting the sugars from the grains into alcohol. This process takes around 1 to 2 weeks. After this, solids are filtered out, yielding a pure liquid base, producing an ethanol or ethyl alcohol solution with 16 percent alcohol by volume (ABV).

Distillation

In this step, the fermented mash is heated and distilled in a still, separating the impurities from the alcohol. The product, referred to as the “heart,” progresses to the next stage of the process, which involves dilution.

Dilution

Producers distill vodka several times, and each iteration increases the alcohol content further. When the distillation is complete, the “head” is discarded, the “tail” can be further distilled in the next batch, and the “heart” goes to the next step.

Filtration

The “heart” is filtered through activated carbon or charcoal, removing any remaining impurities and achieving a specific ABV, typically 40 percent.

Flavoring

There are two ways to add flavoring: steeping ingredients directly into the vodka or adding flavor extracts. Natural flavors give a robust and authentic taste. Vodka producers often use fruits, herbs, and spices and steep them in vodka until they reach the desired flavor intensity.

If extracts are used, they’re carefully measured and added to ensure the right balance. While sometimes used, artificial flavors don’t provide the same depth or complexity as their natural counterparts.

Guide to Vodka Flavors

The world of flavored vodka is vast, with an endless array of unique and interesting flavors. Here’s a look at some popular flavors and what makes them stand out.

Fruit Flavors

During production, producers infuse the spirit with fresh fruits or add fruit extracts to make fruit-flavored vodka. Typical fruit vodka flavors include lemon, lime, orange, raspberry, and watermelon.

Herb or Spice Flavors

Herb and spice-flavored vodka is crafted by adding a blend of spices or herbs directly to the spirit. Some popular herb and spice flavors include ginger, black pepper, vanilla, and cinnamon.

Dessert Flavors

For those with a sweet tooth, dessert-flavored vodka offers a playful twist on traditional flavors. Popular dessert vodka flavors include chocolate, coffee, caramel, and whipped cream.

5 Must-Try Cocktails with Flavored Vodka

Flavored vodka adds a delightful twist to classic cocktails, creating unique and delicious flavor combinations. Here are some recipes you can try at home or your next gathering.

The Cosmopolitan

Cosmopolitan, or the Cosmo, is a popular cocktail made with citron flavored vodka, cranberry juice, triple sec, and lime juice.

Moscow Mule

The Moscow Mule is a refreshing and zesty cocktail with ginger beer, lime juice, and classic or lime-flavored vodka. It’s traditionally served in a copper mug for an extra flair.

Vanilla Espresso Martini

For coffee lovers, the Vanilla Espresso Martini is a must-try. This delicious mixed drink combines vanilla-flavored vodka with espresso, Kahlúa, and coffee liqueur for a rich and indulgent drink.

Pepper Vodka Soda

For a simple and refreshing drink, try the Pepper Vodka Soda. This cocktail combines pepper-flavored vodka with soda water and lime juice to give it a little kick.

Wild Berry Lemonade

The Wild Berry Lemonade combines the flavors of wild berries, lemon, and wild berry-flavored vodka for a fruity and refreshing cocktail.

Tasting and Reviewing Flavored Vodka

Just like with traditional vodka, several factors must be considered when tasting and reviewing flavored vodka. These include the aroma, taste, mouthfeel, finish, and overall balance of flavors.

Here’s a simple guide to help you get started.

Preparation

First, choose a quiet location to help you concentrate.

Then, for an optimal tasting experience of flavored vodka, it’s advisable to use a clean tulip-shaped glass with no detectable residual scents of detergent.

Appearance

Examine the color of the flavored vodka, which can range from clear to light hues depending on the flavorings used. Also, check for any sediment or particles in the vodka. View its appearance under natural daylight with a white background as the contrast for the best evaluation.

Smell

Swirl the vodka in the glass and quickly whiff to detect the aroma. Note any distinct scents or notes that stand out, such as fruity, herbal, or spicy. Stay mindful and try to steer clear of any strong smells around you.

Taste

You should taste the vodka at room temperature. Like wine, take a small sip and swirl it around your mouth for a few seconds before swallowing. Pay attention to the flavor profile on your tongue and note their intensity, balance, and complexity.

Mouthfeel

Observe how the vodka feels in your mouth. Is it smooth, silky, or harsh? Does it coat your tongue or feel thin? It can also give you hints about its quality and production process.

Finish

The finish is the sensation that lingers in your mouth after you have swallowed the vodka. Take note of any lingering flavors or sensations, such as warmth or numbness.

Flavors and Food Pairing Guide

With the wide range of flavored vodka available, deciding which flavors to pair with certain foods can be overwhelming. Here are some suggestions to help you create delicious and complementary combinations.

• Citrus-flavored vodka – Citrus-flavored vodka, such as lemon, lime, or orange, pairs well with seafood dishes, salads, and light appetizers.

The clean, bright notes of citrus pair nicely with seafood, which often benefits from a hint of acidity. Salads and light appetizers that feature citrus dressing or elements also harmonize well with these vodkas.

• Fruit-flavored vodka – Fruity vodka, such as peach, raspberry, or cranberry, can be paired with cheese and fruit platters, grilled meats, or desserts like cake or sorbet.

These vodkas have a sweet and sometimes tart profile, making them versatile for pairing with a range of foods. Cheese and fruit platters complement the sweetness and tartness, while grilled meats can benefit from the fruity contrast.

• Spice-flavored vodka – Spicy flavored vodka, such as pepper or chili, goes well with spicy foods like Mexican dishes and curries. It can also add a kick to sweet dishes like chocolate truffles.

Spiced vodkas have a sweet and sometimes tart profile, making them versatile for pairing with a range of foods. Cheese and fruit platters complement the sweetness and tartness, while grilled meats can benefit from the fruity contrast.

• Herb-flavored vodka – Herb-flavored vodka, such as ginger or rosemary, can be paired with savory dishes like roasted vegetables or grilled meats. It also pairs well with fruit-based cocktails for a refreshing and balanced drink.

Herbal notes are great with savory dishes, especially those that include the same or complementary herbs. Pairing with fruit-based cocktails is also a smart move, as the herbal flavors can add depth and complexity to the sweetness of the fruits.

• Sweet-flavored vodka – Sweet-flavored vodka, such as vanilla or caramel, can be paired with desserts like cheesecake or creme brulee.

Sweet vodkas naturally pair well with desserts, complementing and enhancing their sweet flavors.

DIY Flavored Vodka Gift Ideas

Flavored vodka also makes for a creative and unique gift idea. Here are some DIY flavored vodka gift ideas to try:

• Homemade flavored vodka – Create your flavored vodka by infusing fresh fruits, herbs, or spices into regular vodka. Package it in a decorative bottle and add a personalized label.
• Flavored vodka cocktail kit – Put together a kit with all the ingredients and instructions to make a delicious cocktail like a Vanilla Espresso Martini. Include a bottle of the flavored vodka, mixers, garnishes, and recipe cards.
• Flavored vodka treats – Use flavored vodka to create tasty treats like infused chocolates, fruit gummies, or baked goods. Package them in a cute box or jar for a unique gift.
• Flavored vodka sampler set – Share an Absolut 5 set of mini bottles of different flavored vodka with the recipient and conduct a flavored vodka tasting for an interactive gift experience.

Flavored Vodka’s Enduring Place in the World of Spirits

So, you’ve journeyed through the rich history of flavored vodka, discovered how it’s crafted, and even picked up some tasty cocktail recipes. Whether experimenting with homemade infusions or simply enjoying a glass on the rocks, flavored vodka holds a special place in the hearts of many, offering endless possibilities for taste and creativity.

Why not try out some of Absolut’s flavored vodkas and create your unique combinations with them? Pair them with food, create DIY gifts, or simply enjoy them as is.