Absolut News Blog
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The History of the Espresso Martini
Few cocktails are as famous and beloved as the Espresso Martini. So loved is this cocktail that it even has a special day set aside for its celebration. That’s right, every…
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WATCH: How to Make a Big-Batch of Wild Berri Vodka Margaritas
OK, so you've got a few friends coming around and you’d like to serve them a delicious, chilled cocktail upon their arrival. But let’s assume you don’t have any cocktail…
Jul 17, 2024
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WATCH: How to Mix a Simplified Piña Colada with Just Two Ingredients
At Absolut, we believe making great drinks should be simple and fun. We believe that anyone can make a great drink if they have the right ingredients. So, if you…
Jun 25, 2024
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Essential Ingredients for a Classic Swedish Midsummer
Ah, Midsummer. One of the most glorious times of the year. Deeply rooted in Swedish culture, the celebration of Midsummer marks the long-awaited arrival of summer. While there are many…
Jun 20, 2024
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Martini Day: Here’s How to Make Five Classic Vodka Martinis
One of the most famous theories suggests that the Martini was concocted in Martinez, California, for a thirsty miner en route from the gold country to San Francisco. The plausibility…
Jun 19, 2024
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The story of the Absolut bottle and brand
In the 19th century, L.O. Smith laid the foundation that inspired the creation of the well-known and successful Absolut vodka almost 100 years later. During the 1970s, L.O. Smith’s heritage…
Jun 2, 2024
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WATCH: How to Make an Absolut Frozen Espresso Martini
In this episode, AJ shows you how to make the perfect, Frozen Espresso Martini aka Frappuccini Martini. That’s right, forget the Frappuccino – this summer is all about the Frappuccini! …
May 30, 2024
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The Spirited Story of Flavored Vodka: From Infusion to Institution in Cocktail Culture
You've probably sipped on a flavored vodka cocktail at some point, but have you ever wondered about its intriguing origins? Originating as a medicinal elixir in Russia, flavored vodka was…
May 21, 2024
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The Cosmopolitan Chronicles: Unraveling the Story Behind the Iconic Cocktail
The Cosmopolitan drink, a.k.a. the Cosmo, is a staple drink in modern cocktail culture. It is known for its blush-pink color, slight tartiness, and refreshing taste. The drink is often…
May 6, 2024
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Breaking the bias: Absolut takes on challenging stereotypes in fashion
For a long time, the beauty standards in the Fashion industry have been narrow, and even though there’s been a tremendous progress in the fashion industry, deep-seated human biases have…
May 1, 2024
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EDITOR’S CHOICE
Vodka's History: A Toast to a Spirited Journey Across Time
Feb 18, 2024
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ABSOLUT RETURNS TO MIX UP ELECTRIFYING COCKTAILS AS OFFICIAL PARTNER OF WICKED: FOR GOOD WITH LIMITED-EDITION SEQUINED BOTTLE
Oct 7, 2025
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5 Cocktails To Make with ABSOLUT® TABASCO™
Aug 26, 2026
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