What do you get for a country’s 150th birthday? A limited edition Absolut bottle sounded like an ideal gift from us.
Much like Absolut, Canada has a long history of diversity, inclusiveness and innovation. So to help us celebrate Canada’s 150th birthday, we sought someone who exemplifies those same values to collaborate with us on a limited edition Absolut bottle – Canadian textile artist Libs Elliott.
An innovator at heart, Libs is famous for creating unique quilts using age-old methods blended with cutting edge technology. Each quilt ends up being a one-of-a-kind variation of colour, shapes and fabric – a fitting metaphor for Canada. “We’re also all these different pieces, shapes and colours,” says Libs, “with different beliefs, customs and values – but we all somehow fit together.”
Her Absolut Canada bottle design – created through the same process as her quilt-making – features traditional Canadian motifs and colours to reflect the pride we all shared in this special anniversary. It was also a fitting way for Absolut to celebrate Canada’s rich heritage while looking forward to what lies ahead of us.
Happy birthday Canada! Here’s to 150 years of forward thinking.