TOILETPAPER was founded in 2010, as a picture based magazine born as a collaboration between Maurizio Cattelan and Pierpaolo Ferrari, with the art direction of Micol Talso. The images from the magazine have been applied to various products and medias, and explore the possibilities for images to live beyond the pages. In TOILETPAPER, the images might appear to have been appropriated from world's most surreal stock-photograph service, but they're all made from scratch. TP images are made of simple images: it's something you can easily describe during a dinner with friends, but without being able to completely explain that uncanny feeling that it provokes at the level of your stomach.
"Every issue starts with a theme, always something basic and general, like love or greed... The best images are the result of improvisation"– Maurizio Cattelan.