International Vodka Day: A Global Celebration

When is International Vodka Day?
Every year on October 4th, vodka enthusiasts and cocktail lovers worldwide raise their glasses to celebrate International Vodka Day. This special day is dedicated to honoring one of the world’s most iconic and versatile spirits.

From its origins in Eastern Europe to its global popularity today, vodka has a rich history and a place in the hearts of many. Want to learn more about the origin of vodka? Great! Be sure to read this article on vodka’s history. 

Celebrating International Vodka Day
International Vodka Day is a day of appreciation and celebration for a spirit that has made its mark on cultures and cocktail menus worldwide. Whether you’re a fan of classic vodka cocktails or enjoy it neat, this day is an excellent opportunity to savor the versatility and craftsmanship and try a drink you’ve never had before.  

If you’re new to drink mixing knowing where to start might be a bit difficult, but thankfully, Bartender and Absolut Global Brand Ambassador, Rico is here to help sort you out!  

In the video at the top of the page, Rico will teach you a bit about vodka history, mixing techniques, and most importantly how to mix 3 of our most popular vodka cocktails at home.

Is October 4 National Vodka Day?
If you’re in the U.S., then yes – October 4 marks National Vodka Day but it’s also International Vodka Day (aka World Vodka Day) for the rest of the world.  

So, in other words, wherever you are in the world, October 4 is the day to grab your cocktail shaker, a bottle of your favorite vodka, and raise a glass to this beloved spirit. 

How To Celebrate International Vodka Day
International Vodka Day is really about celebrating this versatile spirit in your own way. After all, everyone has their own preferences and that’s all part of the fun. 

Whether you’re a fan of classic vodka cocktails like the Moscow Mule or the Sea Breeze or you prefer to get creative and experiment with flavored vodkas or different garnishes, this day is all about embracing the versatility of vodka.  

You could gather a few friends at home for an evening of mixology, host a vodka-themed cocktail evening, or simply enjoy a quiet night in with a couple of friends – it’s up to you. 

What Drink Should I Make for International Vodka Day?
Whether you’re eager to try a new recipe that you’ve found online, make one of your favorites, or simply sip on a classic vodka tonic, the options are endless. 

Contrary to what many people think, it doesn’t require years of bartending experience or even a well-stocked fridge to make a great drink. In fact, many of the most popular vodka cocktails in the world contain just three ingredients. Check out these classic drinks. 

Whatever drink you make and however you decide to celebrate, we say cheers to International Vodka Day!  

Looking for easy to make vodka cocktail recipes at home?
Explore AbsolutDrinks.com

Absolut’s limited-edition Cities series is a prime example of our long-standing tradition of collaboration, rooted deeply in our brand’s essence.   

In the form of limited-edition vodka bottle releases, the Cities series showcases our partnerships with amazing artists, fashion designers, and filmmakers, serving as a tribute to incredible cities around the world.  

Our aim with every limited-edition bottle release is to capture the unique spirit of each city by incorporating the distinctive styles and visions of these artists, resulting in a bottle that pays homage to the cultural diversity and creativity found in various parts of the world. 

Be sure to explore all our collaborations. But now, we invite you to join us as we take a stroll down memory lane and revisit what was Absolut London. 

History in a Bottle 

In 2012, we released Absolut London, which was the seventh bottle in our limited-edition Cities series. The bottle was such a hit that it sold out almost immediately!

Designed in collaboration with one of the UK’s most famous and internationally renowned graphic designers Jamie Hewlett, the Absolut London limited edition vodka bottle is a visual celebration of the characters that have shaped the dynamic city of London throughout the years.  

Each character depicted on the bottle represents an iconic London look from different eras, capturing the essence of the city’s ever-evolving cultural tapestry.  

From the 18th-century dandy to the pinstripe-suited gent about town, the bottle pays homage to the historical and sartorial diversity that has defined London’s identity. 

The depiction of the swinging 60s chick and the punk rocker reflects the city’s rebellious and avant-garde spirit, while the rude-boy ska fan and the 80s-casual lad represent the subcultures that have emerged as integral components of London’s cultural landscape. These figures all symbolize the city’s ability to continually reinvent itself and embrace a wide array of styles and personas.  

Diversity is the Spirit 

More than just a bottle design, Absolut London encapsulates the ethos of inclusivity and acceptance that is synonymous with London. It serves as a visual reminder that, in London, everyone is welcome!  

In fact, did you know London is one of the most diverse cities in the world? Well, it’s true. 40 per cent of Londoners were born outside of the UK, and over 300 languages are spoken here.  

The limited-edition bottle embodies the city’s open-mindedness and welcoming nature, inviting individuals from all walks of life to share in the rich tapestry of London’s heritage and contemporary vibrancy.   

With its evocative design, the Absolut London limited-edition bottle not only pays homage to the city’s past but also celebrates the enduring spirit of diversity and unity that continues to define London today. Cheers to that!  

To coincide with the release of the bottle in 2012, we launched a microsite called “The Spirit of London”, which featured narratives about each character represented on the bottle and encouraged visitors to delve into London’s cultural legacy across different eras.  

Want to learn more about our Absolut London limited-edition bottle? Explore Absolut London here.

The most anticipated vodka launch of the year is here. We’re proud to present to you the 2024 Absolut Warhol limited-edition bottle. Absolut Warhol celebrates the legacy of collaboration between two historical icons, Andy Warhol and Absolut Vodka, mixing the past into the present.

Reignition Through Rediscovery 

Absolut Vodka, of course, has a long history of collaborating with artists and over 800 artworks have been created over the years based on the unique bottle silhouette. Check out some of them here. The first and most iconic collaboration was with Andy Warhol. 

In 1985, Warhol first created his own personal, artistic interpretation of the Absolut bottle silhouette as part of the Absolut Art campaign. Today, the original silk-screen painting ‘Absolut Warhol’ is considered iconic. Little did anyone know; it wouldn’t be the only collaboration between Warhol and Absolut. A second Warhol painting was rumored to exist but remained overlooked until Warhol’s ‘Absolut Blue’ was rediscovered in 2020. 

Now, we’re thrilled to bring the recovered Absolut ‘blue’ painting back to the public eyes. In collaboration with The Andy Warhol Foundation for the Visual Arts, Absolut is celebrating the rediscovered Warhol painting and using the bottle as a canvas to reignite the original collaboration, championing how the power of mixing people, ideas and identities through creativity can challenge convention. 

Another ‘Chance Meeting’ 

The rediscovery of the Absolut ‘blue’ painting and subsequent collaboration for the limited-edition Absolut Warhol bottle isn’t the only chance meeting between Andy Warhol and Absolut. 

There are many stories as to how Warhol came to work with Absolut. One is that he first spotted a bottle of Absolut Vodka across the bar in a famous New York nightclub. He was seduced by its apothecary-inspired bottle in the same way that other items in the grocery cart had caught his attention a decade earlier. Rumor has it that Andy even wore Absolut as a perfume. 

Bottle Design for Absolut Warhol 

The 2024 limited-edition Absolut Warhol bottle has a contemporary aesthetic which reveals a different design element from different vantage points with a multi-layered screen-printed design. The bottle combines both internal and external design components, bringing Warhol’s ‘Absolut Blue’ painting to life by the magnification from the Absolut Vodka within. 

The bottle also encompasses Warhol’s likeness, name and signature in addition to his exact interpretation of the iconic L.O. Smith medallion that appears on every bottle of Absolut Vodka. 

The Absolut Warhol bottle’s design elements feature a unique and immerse design with artistic blue brushstrokes that bring Warhol’s iconic painting to life, magnified by the Absolut Vodka liquid. In true Warhol fashion, every color is extracted directly from the original painting and made with multi-layer screen printing to create a hand-painted feeling to the touch. 

Introducing the Warhol Milk Punch 

The bottle also has a QR code on the back where you can access an immersive behind-the scenes experience that includes videos and a masterclass on how to make the new signature cocktail, Warhol Milk Punch. 

That’s right folks – you can learn how to make the Warhol Milk Punch at home. This specially curated cocktail is inspired by Andy Warhol’s infamous sweet tooth and his rumored taste for cornflakes. 

Warhol Milk Punch – a blend of Absolut Vodka and cocoa butter, smooth banana liquor, zesty lemon juice and cornflake-infused milk – goes beyond the classics to create a pour-and-serve experience that embodies the spirit of innovation and creativity. 

So, raise your glass and celebrate the release of Absolut Warhol! Experience more on Absolut Warhol here. 

Ah, Midsummer. One of the most glorious times of the year. Deeply rooted in Swedish culture, the celebration of Midsummer marks the long-awaited arrival of summer.  

While there are many things that make the Swedish Midsummer so wonderful, below are five essential ingredients, which, when mixed together, guarantee a Midsummer to remember: 

The Gathering of Friends and Family 

Midsummer marks the summer solstice, the longest day of the year. It also marks a time where many Swedes begin their long vacations. But more than that, Midsummer is a celebration of joy and togetherness, a day where friends and family, young and old, gather and enjoy the simplicity of each other’s company, while eating delicious foods and creating long-lasting memories. 

Being Out in Nature  

One of the most distinctive features of the Swedish Midsummer celebration is the emphasis on being outdoors, surrounded by the beauty of nature. Many people choose to spend the day in the countryside or in the archipelago, basking in the sun and enjoying the lush greenery. 

Many go out and pick fresh flowers, which they then use to make traditional flower crowns to adorn their heads. But that’s not the only flower tradition associated with Midsummer. According to folklore, if you pick and place seven different types of flowers under your pillow before going to sleep, you will dream about the person you will one day marry. 

Eating Delicious, Traditional Foods  

Midsummer is synonymous with an array of traditional Swedish delicacies. The celebration typically features a lunch buffet known as the “Smörgåsbord”, which includes a variety of traditional dishes such as pickled herring, new potatoes, cured salmon, and fresh strawberries.  

Oh, and let’s not forget Swedish meatballs – an absolute must-have at any Midsummer feast – and the traditional Midsummer cake (“midsommartårta”) consisting of strawberries and cream.  

The perfect accompaniment to Midsummer food is snaps. Therefore, no Midsummer would be complete without the tradition of drinking snaps and singing “snapsvisor.” The tradition is simple – everyone at the table raises an aquavit-filled glass and sings humorous “snaps-friendly” songs at the top of their lungs before sipping their glass and toasting “Skål!” 

Dancing Around the Maypole  

One of the essential Midsummer rituals is dancing around the maypole. The maypole symbolizes fertility and is adorned with vibrant flowers and greenery. It serves as the focal point for the traditional dancing.    

Mixing Great Drinks 

The taste of Elderflower is one of the most associated flavors with Swedish summer, which is why our pick for Midsummer cocktail is the Absolut Elderflower Collins. 

This cocktail captures the festive ambiance of Swedish Midsummer. Best yet, it’s easy to make and one that’s sure to impress friends and family. Simply combine Absolut Vodka, lemon juice, and elderflower cordial in a glass with ice. Then, top it off with soda water and garnish with a lemon wheel. Check out our recipe for Absolut Elderflower Collins here. 

Here’s to a wonderful Midsummer! Skål! 

Take in the festive spirit of Midsummer by watching Absolut’s Guide to Celebrating Swedish Midsommar. 

At Absolut, we’re constantly pushing the boundaries and mixing things up to bring you new and exciting experiences. Our passion for innovation and creativity has led to some truly incredible and groundbreaking initiatives. But on the 1st July, we’re going to take things to a whole new level. 

Let’s just say, it’s the most anticipated vodka launch of the year. Trust us, you don’t want to miss this one.  

Click here for more information and be the first to find out!

In the 19th century, L.O. Smith laid the foundation that inspired the creation of the well-known and successful Absolut vodka almost 100 years later. During the 1970s, L.O. Smith’s heritage was managed by Vin & Sprit (AB Vin- & Spritcentralen), the public company responsible for wine and spirit retail in Sweden. The factory operated by Vin & Sprit on Reimersholme, a small island in central Stockholm, is where L.O. Smith started his quest for an “absolutely pure vodka” in the 1870s.

In the 1970s, it seemed that the Swedes had lost their preference for strong spirits. At the state-owned liquor store Systembolaget, which had tried hard to change the country’s drinking habits through various campaigns, sales were dropping. Wine was presented as a better alternative, for example as the preferred choice of drink at dinner parties and similar occasions. In the early 1970s, a campaign known as “Spola kröken” encouraged people to stop drinking strong liquor completely.

Lars Lindmark, the CEO at Vin & Sprit, saw that Swedish spirit production was in trouble. He came up with the idea of exporting Swedish vodka to important markets like the USA. In America, vodka was considered a premium product that consumers were willing to pay for. Lindmark also realized that it would be crucial to have a sleek design and smart marketing to succeed in the highly competitive American market.

He contacted the legendary marketer Gunnar Broman at the advertising agency Carlsson & Broman. Carlsson & Broman had helped Lindmark during his time as chairman of the board at AB Pripps Bryggerier. They developed the Pripps Blå brand, which soon conquered as much as 40 percent of the Swedish beer market.

A new concept
Lindmark’s task was to develop a concept for exporting Swedish vodka. The bottle played a crucial role in the process. Gunnar Broman found the perfect model – a pharmacy bottle – in an antique shop in Stockholm’s Old Town. The connection to a pharmacy made sense. In the 16th and 17th centuries, vodka had been sold at pharmacies as medicine.

But how would they find their way into the American market? At a meeting with the leading creative team at the advertising agency Ayer in New York, Broman presented five different concepts. They went through lots of ideas; suggestions were made quickly and rejected even quicker. At the time, it was common to design premium bottles with an abundance of gold, silver and flashy decorations. Broman had something very different in mind: low-key, transparent and authentic. The see-through bottle with its unusual shape presented something fresh and new, and paradoxically drew the viewer’s attention through the product to the bartender or the store shelf behind. From a distance, a row of Absolute bottles would look like a vacuum.

Absolut vodka 1999. Source: The Absolut Company’s historic archive.
Another ingenious trick was to design the bottle as an old-fashioned ad. The product name on top as a headline, followed by a label with text about the history and traditions, printed directly on the bottle. Everything could be traced back to the absolutely pure vodka produced by L.O. Smith in the 1870s.

As a further detail, a portrait of L.O. Smith was added to the bottle in the form of a silver seal. The seal served as a reminder of the long traditions and the historical heritage. At the same time, it appealed to the Americans and their preference for a more decorative design.

There were also heated discussions about the name. The first suggestion, ”Absolute Pure Vodka”, was out of the question as an adjective like “absolute” could not be registered as a trademark in the USA. Instead the name was shortened to “Absolut”, which is the Swedish spelling. “Pure” could not be used either, also for legal reasons. The Swedish connection was strengthened by adding the slogan ”Country of Sweden” to the product name.

”Country of Sweden” ready for export
Finally, American importers had to be convinced. Peter Ekelund and Curt Nycander from Vin & Sprit reached out to the American advisor Joe Tomassi. They joined forces to persuade one liquor director at a time, but the impact was limited as they had neither vodka nor a finished bottle to show. Hans Brindfors, an employee at Carlsson & Broman, found a manufacturer outside Paris that produced an exclusive series of twelve bottles. Ekelund and Myron Poloner from Ayers went to New York, where they walked into liquor stores and asked if they could rearrange the shelves to see how the innovative bottles would look visually.

Finally Al Singer, the CEO of the small Carillon Importers company, showed interest in the offer. Carillon Importers was primarily known for marketing the French liqueur Grand Marnier. The Absolut marketing account was handed over to Carillon’s agency Martin Landy Arlow Advertising in New York. The new advertising agency requested major design changes, which in turn were refined by Lars Börje Carlsson, Gunnar Broman’s partner at Carlsson & Broman. “Absolut Vodka” was written in large and clear blue letters, and the accompanying slogan “Country of Sweden” added in elegant black font across the middle.

Manhattan success
In the spring of 1979, Absolut Vodka was launched at a trade fair in New Orleans. The new Swedish spirit shortly reached consumers on the American East Coast, and this is where the export success began. It also marked the turning point for the factory in Åhus, which had been shut down at this point. In April 1979, 700 crates, with a total of 6,300 liters of vodka, were shipped to Boston. The factory employees saw hope for the future and a sense of optimism spread among them. Over the next ten years, the factory tripled the number of employees.

Soon enough, Absolut created a buzz in Manhattan’s trendy cocktail bars. Many curious New Yorkers were keen to try an ”Absolut on the rocks”. If a bartender shook his head and said that he hadn’t heard of the new, exciting vodka from Sweden, it just helped to spark more interest. In December 1980, the bottle was awarded first prize from the Art Directors Club in New York – and what could be a better acknowledgment of a successful design? As the prize could only be given to an American agency, it was not received by the Swedish agency Carlsson & Broman.

Over the years, Absolut Vodka became Vin & Sprit’s signature product and the most popular foreign vodka brand in the United States. Thanks to the steadily increasing export, it was possible to build a new, modern factory in Åhus. The success also had a positive effect on the farmers in southern Sweden, whose autumn wheat crop provided the basis of the natural ingredients together with the spring water. At the same time, the marketing of Absolut Vodka continued to break new ground with adverts that sometimes reached cult status. An example is the iconic ad with a satellite image of Manhattan, where Central Park provided the outline of the bottle.

The rumor of the Absolut bottle made it to Studio 54 – the club where Carillon’s CEO Michel Roux used to spend time with his friend Andy Warhol. In 1985, Warhol decided to paint the bottle, and Absolut Warhol was presented in 1986. Warhol also encouraged artists like Keith Haring and Kenny Scharf to work with Absolut.

The collaboration between Absolut and more or less well-known artists marked the beginning of a completely new niche in marketing. The thought-provoking contemporary art resonated with completely new target groups. The initiative showed that it is possible to combine advertising and art. The Absolut Art Collection consists of over 850 significant works of art. It belongs to and is displayed by The Museum of Spirits foundation.

The phenomenon of Absolut vodka
The launch of Absolut Vodka is an important chapter in advertising and design history. It is also a great example of one of Sweden’s most successful exports. Many articles and essays have analyzed the phenomenon, and there are several interesting books on the subject. An example is Richard W. Lewis’ Absolut Book – The Absolut Vodka Advertising Story and the sequel Absolute Sequel, which takes a holistic approach to the history of marketing. Lewis was the creative director of the Absolut account at the TBWA advertising agency in New York for many years. In the book Värdet av konst – för människa, näringsliv och samhälle (The value of art – for man, business and society), Karolina and Erik Modig study how companies and society can develop through art, and the Absolut case is one of several case studies in the book. You can also read the fascinating story of L.O. Smith, the man behind the seal on the bottle, in Pelle Berglund’s extensive biography The vodka king: The story of L.O. Smith, published by Näringslivshistoria.

Absolut Vodka is a living and ever–changing brand with a solid history and traditions that go back to L.O. Smith in the 19th century. To learn more about the History of Vodka, click here.

You’ve probably sipped on a flavored vodka cocktail at some point, but have you ever wondered about its intriguing origins?

Originating as a medicinal elixir in Russia, flavored vodka was transformed in Poland in the 8th century before undergoing a significant revolution with Absolut’s introduction of innovative flavors in the 1980s and 90s.

The evolution of this beverage isn’t just about changing recipes; it’s a reflection of shifting consumer tastes and cultural influences. Intrigued? Well, there’s a lot more to discover about this neutral spirit.

The History of Flavored Vodka

The history of flavored vodka is like exploring a colorful timeline full of innovation, cultural shifts, and a whole spectrum of flavors, with Absolut making some notable contributions along the way.

In the early days, people didn’t even distill vodka because they didn’t intend to drink it, but rather, it was for medicinal purposes. It was impure, so people would mix fresh fruits, herbs, and honey to make it taste better.

It wasn’t until 1174 that the first distillery was born in the quaint town of Khylnovsk in Russia. Through distillation, vodka achieved higher alcohol by volume (ABV) strengths, culminating in a spirit that closely resembles the 40% ABV standard we are familiar with today.

By the 15th century, vodka became a popular beverage among the working class due to its inexpensive production costs, moving beyond its initial medicinal and spiritual uses.

The 1700s witnessed the emergence of Polugar, also known as “bread wine,” in Russia. Unlike vodka, bread wine was distilled more straightforwardly and had a lower alcohol content. The flavor of this beverage often reflected the taste of its primary sugar source, be it grape, potato, or grain, giving it a distinct and rich profile.

Around the same time, a drink called Gorzalka, from the old Polish verb gorzeć, meaning “to burn,” became popular in Poland. It was produced in freezing barrels and was a simple, rich, and toasty spirit distilled from grains entirely in a copper pot still.

The political turmoil of the early 1900s led to vodka’s global spread, ultimately reaching the United States. Here, vodka came into its own with the introduction of the Moscow Mule by John G. Martin in the mid-20th century.

Then, in the spring of 1979, Absolut Vodka debuted globally. Seven years following its international launch, the Absolut family welcomed its first flavored vodka, Absolut Peppar, in 1986 to create the perfect Bloody Mary.

How Flavored Vodka is Made

The early iterations of vodka were markedly different from the smooth and refined spirit we know today. They showcased significant variations in taste, purity, and alcohol content. Vodka makers frequently infused their vodka with fruits and spices to conceal these impurities.

But, before arriving at the final product, flavored vodkas undergo a unique production process. Here’s a breakdown of the “general” process behind flavored vodka production.

Mash Fermentation

The mash is prepared by milling or emulsifying potatoes, corn, wheat, or other grains in water.

Fermentation

Adding yeast then ferments the mash, converting the sugars from the grains into alcohol. This process takes around 1 to 2 weeks. After this, solids are filtered out, yielding a pure liquid base, producing an ethanol or ethyl alcohol solution with 16 percent alcohol by volume (ABV).

Distillation

In this step, the fermented mash is heated and distilled in a still, separating the impurities from the alcohol. The product, referred to as the “heart,” progresses to the next stage of the process, which involves dilution.

Dilution

Producers distill vodka several times, and each iteration increases the alcohol content further. When the distillation is complete, the “head” is discarded, the “tail” can be further distilled in the next batch, and the “heart” goes to the next step.

Filtration

The “heart” is filtered through activated carbon or charcoal, removing any remaining impurities and achieving a specific ABV, typically 40 percent.

Flavoring

There are two ways to add flavoring: steeping ingredients directly into the vodka or adding flavor extracts. Natural flavors give a robust and authentic taste. Vodka producers often use fruits, herbs, and spices and steep them in vodka until they reach the desired flavor intensity.

If extracts are used, they’re carefully measured and added to ensure the right balance. While sometimes used, artificial flavors don’t provide the same depth or complexity as their natural counterparts.

Guide to Vodka Flavors

The world of flavored vodka is vast, with an endless array of unique and interesting flavors. Here’s a look at some popular flavors and what makes them stand out.

Fruit Flavors

During production, producers infuse the spirit with fresh fruits or add fruit extracts to make fruit-flavored vodka. Typical fruit vodka flavors include lemon, lime, orange, raspberry, and watermelon.

Herb or Spice Flavors

Herb and spice-flavored vodka is crafted by adding a blend of spices or herbs directly to the spirit. Some popular herb and spice flavors include ginger, black pepper, vanilla, and cinnamon.

Dessert Flavors

For those with a sweet tooth, dessert-flavored vodka offers a playful twist on traditional flavors. Popular dessert vodka flavors include chocolate, coffee, caramel, and whipped cream.

5 Must-Try Cocktails with Flavored Vodka

Flavored vodka adds a delightful twist to classic cocktails, creating unique and delicious flavor combinations. Here are some recipes you can try at home or your next gathering.

The Cosmopolitan

Cosmopolitan, or the Cosmo, is a popular cocktail made with citron flavored vodka, cranberry juice, triple sec, and lime juice.

Moscow Mule

The Moscow Mule is a refreshing and zesty cocktail with ginger beer, lime juice, and classic or lime-flavored vodka. It’s traditionally served in a copper mug for an extra flair.

Vanilla Espresso Martini

For coffee lovers, the Vanilla Espresso Martini is a must-try. This delicious mixed drink combines vanilla-flavored vodka with espresso, Kahlúa, and coffee liqueur for a rich and indulgent drink.

Pepper Vodka Soda

For a simple and refreshing drink, try the Pepper Vodka Soda. This cocktail combines pepper-flavored vodka with soda water and lime juice to give it a little kick.

Wild Berry Lemonade

The Wild Berry Lemonade combines the flavors of wild berries, lemon, and wild berry-flavored vodka for a fruity and refreshing cocktail.

Tasting and Reviewing Flavored Vodka

Just like with traditional vodka, several factors must be considered when tasting and reviewing flavored vodka. These include the aroma, taste, mouthfeel, finish, and overall balance of flavors.

Here’s a simple guide to help you get started.

Preparation

First, choose a quiet location to help you concentrate.

Then, for an optimal tasting experience of flavored vodka, it’s advisable to use a clean tulip-shaped glass with no detectable residual scents of detergent.

Appearance

Examine the color of the flavored vodka, which can range from clear to light hues depending on the flavorings used. Also, check for any sediment or particles in the vodka. View its appearance under natural daylight with a white background as the contrast for the best evaluation.

Smell

Swirl the vodka in the glass and quickly whiff to detect the aroma. Note any distinct scents or notes that stand out, such as fruity, herbal, or spicy. Stay mindful and try to steer clear of any strong smells around you.

Taste

You should taste the vodka at room temperature. Like wine, take a small sip and swirl it around your mouth for a few seconds before swallowing. Pay attention to the flavor profile on your tongue and note their intensity, balance, and complexity.

Mouthfeel

Observe how the vodka feels in your mouth. Is it smooth, silky, or harsh? Does it coat your tongue or feel thin? It can also give you hints about its quality and production process.

Finish

The finish is the sensation that lingers in your mouth after you have swallowed the vodka. Take note of any lingering flavors or sensations, such as warmth or numbness.

Flavors and Food Pairing Guide

With the wide range of flavored vodka available, deciding which flavors to pair with certain foods can be overwhelming. Here are some suggestions to help you create delicious and complementary combinations.

• Citrus-flavored vodka – Citrus-flavored vodka, such as lemon, lime, or orange, pairs well with seafood dishes, salads, and light appetizers.

The clean, bright notes of citrus pair nicely with seafood, which often benefits from a hint of acidity. Salads and light appetizers that feature citrus dressing or elements also harmonize well with these vodkas.

• Fruit-flavored vodka – Fruity vodka, such as peach, raspberry, or cranberry, can be paired with cheese and fruit platters, grilled meats, or desserts like cake or sorbet.

These vodkas have a sweet and sometimes tart profile, making them versatile for pairing with a range of foods. Cheese and fruit platters complement the sweetness and tartness, while grilled meats can benefit from the fruity contrast.

• Spice-flavored vodka – Spicy flavored vodka, such as pepper or chili, goes well with spicy foods like Mexican dishes and curries. It can also add a kick to sweet dishes like chocolate truffles.

Spiced vodkas have a sweet and sometimes tart profile, making them versatile for pairing with a range of foods. Cheese and fruit platters complement the sweetness and tartness, while grilled meats can benefit from the fruity contrast.

• Herb-flavored vodka – Herb-flavored vodka, such as ginger or rosemary, can be paired with savory dishes like roasted vegetables or grilled meats. It also pairs well with fruit-based cocktails for a refreshing and balanced drink.

Herbal notes are great with savory dishes, especially those that include the same or complementary herbs. Pairing with fruit-based cocktails is also a smart move, as the herbal flavors can add depth and complexity to the sweetness of the fruits.

• Sweet-flavored vodka – Sweet-flavored vodka, such as vanilla or caramel, can be paired with desserts like cheesecake or creme brulee.

Sweet vodkas naturally pair well with desserts, complementing and enhancing their sweet flavors.

DIY Flavored Vodka Gift Ideas

Flavored vodka also makes for a creative and unique gift idea. Here are some DIY flavored vodka gift ideas to try:

• Homemade flavored vodka – Create your flavored vodka by infusing fresh fruits, herbs, or spices into regular vodka. Package it in a decorative bottle and add a personalized label.
• Flavored vodka cocktail kit – Put together a kit with all the ingredients and instructions to make a delicious cocktail like a Vanilla Espresso Martini. Include a bottle of the flavored vodka, mixers, garnishes, and recipe cards.
• Flavored vodka treats – Use flavored vodka to create tasty treats like infused chocolates, fruit gummies, or baked goods. Package them in a cute box or jar for a unique gift.
• Flavored vodka sampler set – Share an Absolut 5 set of mini bottles of different flavored vodka with the recipient and conduct a flavored vodka tasting for an interactive gift experience.

Flavored Vodka’s Enduring Place in the World of Spirits

So, you’ve journeyed through the rich history of flavored vodka, discovered how it’s crafted, and even picked up some tasty cocktail recipes. Whether experimenting with homemade infusions or simply enjoying a glass on the rocks, flavored vodka holds a special place in the hearts of many, offering endless possibilities for taste and creativity.

Why not try out some of Absolut’s flavored vodkas and create your unique combinations with them? Pair them with food, create DIY gifts, or simply enjoy them as is.

Learn what goes into vodka and how it influences the taste and quality of your favorite drinks.

Ever been curious about the ingredients in vodka, one of the world’s most loved spirits?

Behind every sip of vodka lies a fascinating story of carefully chosen ingredients and precise methods, inviting connoisseurs and casual drinkers to discover its origins. From its humble beginnings to its esteemed status, the evolution of vodka’s contents reflects cultural richness and artistry.

We obviously use the best ingredients, but in this article, you’ll learn about all the different ingredients used in its creation and how these factors contribute to the unique flavors and characteristics of this alcoholic beverage.

Do All Vodkas Have the Same Taste?

Vodka experts note that distillation temperature impacts taste. But, overall, vodka is typically a clear, tasteless liquor, deriving its flavor mainly from the burning sensation when consumed. Hence, it’s a popular choice for mixing because of its neutral taste.

Vodka tastes even better when chilled, so remember to do that before taking a sip. Serving vodka at a cooler temperature brings out its nuances more distinctly. Also, trying different food pairings can amp up the flavors of this smooth spirit.

The Foundational Vodka Ingredients

As a simple spirit, vodka is crafted from only a handful of ingredients:

• Fermentable base – The base ingredient is the source of sugar fermented into alcohol. Potato vodka is a classic liquor recipe, but the main raw ingredients for vodka are a blend of cereal grains like wheat, sorghum, or rye.
• Water – In vodka production, water dilutes the high-proof spirit to reach the desired alcohol by volume (ABV). To be labeled as vodka in the US, the finished vodka needs to have an alcohol content of at least 40% ABV; in the European Union (EU), at least 37.5% ABV is required.
• Optional additives – Vodka producers may add some ingredients to differentiate their products. Some brands add fruit extracts for a flavored version, like lemon, raspberry, or vanilla.

Base Ingredients: From Potatoes to Grains

Vodka can be distilled from just about anything that ferments to make alcohol, but it’s mostly made from potatoes, sugar beet molasses, and grains. And the ingredients used will greatly impact its flavor.

Potato Vodkas

Associated with traditional vodka-making. Potato vodkas have a unique texture and flavor compared to grain-based vodkas. They have a fleshy mouthfeel and are more savory, with earthy, nutty flavors that express the terroir of where the potatoes are grown.

Potatoes are used for their high starch content, which can be converted into sugar and fermented. Statistics show that only about 3% of vodka sold worldwide is made from potatoes.

Grain-Based Vodkas

The most common type of vodka is grain-based, making up most of the vodka produced nowadays. Popular grains used are wheat, rye, and barley, but can include corn, buckwheat, or quinoa.

Each grain presents a distinct flavor profile. For example, rye vodkas lean towards the spicy spectrum, while corn vodkas offer a rich, buttery taste.

Wheat vodkas (Our favorite), on the other hand, are often described as light, crisp, and subtly sweet, making them highly favored. They are clean, mild in taste, blend harmoniously, and are well-suited for chilled consumption.

The prevalence of using grains in vodka production led the EU to specify in its regulations (No. 110/2008) that “To take into account consumer expectations about the raw materials used for vodka, especially in the traditional vodka producing Member States, provision should be made for adequate information to be provided on the raw material used where the vodka is made from raw materials of agricultural origin other than cereals and/or potatoes.”

This means vodkas produced from grapes and other non-traditional ingredients must disclose this information on their labels.

Water Source: Importance in Vodka Production

The composition of vodka primarily consists of ethanol and water. During the production of vodka, water is used at least twice – first in the fermentation stage, where it is combined with raw ingredients to create a mash, and then after distillation to dilute the concentrated alcohol to a palatable level, usually around 40% alcohol by volume (ABV).

Approximately 60% of vodka is water, so the quality and purity of this ingredient play a crucial role in the final product.  That is why our water comes from a deep well in Åhus where it’s protected from impurities.

Distilleries are often set up in areas with abundant water supply, preferably soft water low in salts like sodium, chloride, calcium carbonate, calcium sulfate, and magnesium. They typically source water from artesian wells or natural springs.

Vodka makers nowadays use modern water purification technology to demineralize water through reverse osmosis. This process produces pure, tasteless water that doesn’t impact the flavor of the final vodka product.

Flavored Vodkas: Adding a Twist to the Classic Spirit

Vodka has a history of being a neutral spirit, but flavored vodka has gained popularity in recent years.

Initially, flavored vodkas were created to mask the harsh taste of vodka resulting from primitive distillation methods. However, when Absolut introduced its Pepper flavor in 1986 to create the perfect Bloody Mary, it marked the debut of flavored vodka in the market.  Today some of our most popular flavors are Vanilla Vodka and Lime Vodka. 

Today, vodka makers have taken this trend to a whole new level, creating endless flavors such as lemon, raspberry, and even salted caramel.

Other Ingredients Used for Vodka

Although potatoes and grains are vodka’s most common base ingredients, other materials can be used to create this popular spirit. Each adds a unique flavor to the vodka, creating a unique tasting experience. Some of these include:

• Sugar cane
• Quinoa
• Grapes
• Olives
• Rice
• Whey
• Maple sap
• Honey
• Apples
• Corn

Ways To Serve and Drink Vodka

Here are some of the most common ways people enjoy their vodka:

• Straight up – The most straightforward method to enjoy vodka is to have it neat, poured into a glass and sipped as is. This approach is favored by genuine vodka enthusiasts, allowing them to savor the spirit’s flavor and aroma fully.
• On the rocks – Vodka on the rocks is an equally simple way to enjoy your drink. It’s served over ice cubes, where the ice slowly melts and dilutes the vodka as you sip it. Be cautious not to weaken the flavor with excessive ice. A couple of cubes should suffice.
• In a cocktail – Vodka is used as a base in many mixed drinks, such as Cosmopolitan or Espresso Martini. It’s mixed with other ingredients to create diverse flavors and textures.

A Toast to Craftsmanship

Vodka’s simplicity can be its strength, and its possibility of experimenting with ingredients makes it versatile. From traditional potato vodkas to modern flavoured versions, vodka has no stopping from evolving and adapting to consumer preferences.

Whether you prefer your vodka neat, on the rocks, or mixed in a cocktail, one thing is for sure – this clear spirit is here to stay. So, why not explore Absolut’s wide variety of plain, flavored, and infused vodka to find your perfect sip? Discover your next favorite vodka and learn the stories behind each bottle.

Are you ready for a culinary adventure that’s as irresistible as it is unexpected? Welcome to the world of vodka sauce, a spirited twist to traditional Italian cuisine. Strap in as we get into the details of this delicious sauce and whip up a recipe that’s sure to taste as amazing as it sounds. 

What Exactly is Vodka Sauce?

Okay, let’s dive right in. Vodka sauce may sound like a saucy drink, but Vodka Sauce is actually a creamy, tomato-based pasta sauce with a unique and slightly boozy kick. Originating from Italian-American cuisine, its mystique lies in the addition of vodka, which adds depth of flavor and a subtle warmth to the dish. Despite its name, vodka sauce doesn’t taste strongly of alcohol – instead, it enhances the rich flavors of tomatoes, cream, and herbs, resulting in a velvety, indulgent sauce that’s simply irresistible.

The Legend Behind the Sauce

Legend has it that vodka sauce was born out of a happy accident in the kitchen of an Italian-American chef. While experimenting with various ingredients, the chef decided to add a splash of vodka to a traditional tomato sauce, hoping to impart a unique flavor. The result? A culinary masterpiece that quickly became a beloved favorite among pasta enthusiasts worldwide.

Recipe: How to make Absolut Vodka Sauce

Now, we’re sure all of this is making you a little hungry and maybe curious to try it out for your next pasta night. So, let’s dive into creating our own version of this delectable sauce, infused with the smooth and crisp taste of Absolut vodka.

Ingredients:

• 2 tablespoons olive oil
• 1 onion, finely chopped
• 2 cloves garlic, minced
• 1/2 cup Absolut vodka
• 1 can (28 ounces) crushed tomatoes
• 1 cup heavy cream
• Salt and pepper, to taste
• Fresh basil leaves, chopped, for garnish
• Grated Parmesan cheese, for serving
• Cooked pasta of your choice

Instructions:

1. Heat olive oil in a large skillet over medium heat. Add the chopped onion and garlic, and sauté until softened and fragrant, about 5 minutes.
2. Pour in the Absolut vodka and let it simmer for a couple of minutes, allowing the alcohol to cook off and the flavors to meld.
3. Stir in the crushed tomatoes and season with salt and pepper to taste. Bring the sauce to a gentle simmer and let it cook for about 15-20 minutes, stirring occasionally, until it has thickened slightly.
4. Reduce the heat to low and pour in the heavy cream, stirring until well combined. Let the sauce simmer for an additional 5 minutes, allowing it to thicken further.
5. Once the sauce reaches your desired consistency, remove it from the heat. Taste and adjust the seasoning if necessary.
6. Serve the vodka sauce over cooked pasta of your choice, garnished with chopped fresh basil leaves and grated Parmesan cheese.

There you have it – a dash of excitement for your next pasta night with this deliciously unexpected vodka sauce — after all, life’s too short for boring meals. To find the perfect pairing visit absolutdrinks.com

Caviar and Vodka – Arguably one of the most iconic and decadent combos there is. This week on Absolut Drinks with Elyse, we’re gonna show you some of our favorite ways to enjoy this dynamic duo as well as a few simple snack pairings to go along with your luxurious caviar. But before we start slurping, we’ll do a proper vodka tasting and bust a few myths about our favorite spirit. Let’s get into it!

Vodka Myths:
Myth #1: Doesn’t Vodka just taste like water?
This myth actually comes from the way Vodka used to be defined in the US. According to that definition, Vodka is supposed to be a spirit so distilled that it’s completely neutral in taste, aroma and color. In other words, it had to taste, smell and look like water to be defined as Vodka. However, different Vodkas are made using different ingredients, which should and does lend differing characteristics to them. Luckily, this definition was changed in 2020 to better reflect that different Vodka – just like other spirits – might taste, smell and look different from each other.

Myth #2: Is Vodka made from potatoes?
While this may be true for some, Vodka is made using a whole range of different ingredients from wheat, rye, and potatoes. Absolut Vodka is made from Winter Wheat harvested in Åhus, giving it that smooth, almost sweet flavor we’re so proud of.

Myth #3: Can you “Upgrade” bad Vodka by filtering it?
No. Very good vodka comes from distillation. At Absolut, we use a process called “Continuous Distillation” which allows us to kind of pick and choose which flavors and particles we want to keep, ending up with exceptionally smooth Absolut Vodka. To learn more about vodka, don’t miss our “5 Facts about vodka you would never believe” article here.

Visit Absolutdrinks.com today for more tips, tricks, and cocktail recipes!