NEW!
Absolut: Born to Mix – Uniting Dance and Cocktail Culture
In our latest global initiative, Born to Mix, we blend the worlds of dance and mixology. Here, we celebrate the powerful connection between dance and cocktails, highlighting their shared creative…
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WATCH: Rico Makes the Perfect French 75 – Here’s How to Do It!
Gather ‘round, gather ‘round! In the latest installment of ‘Absolut Drinks with Rico’, Rico shows you how to make perfect French 75 – a classic cocktail made with Gin, Champagne, Lemon…
Oct 24, 2024
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Aquafaba – What Is it and How Is it Used to Make Cocktails?
If you’re new to the world of cocktails, you might have come across a strange word – ‘aquafaba’ – when exploring cocktail recipes. Hmmm, aquafaba. So, what exactly is it? …
Oct 23, 2024
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WATCH: Rico Shows You How to Make The Boulevardier
The Boulevarider. A long-forgotten drink originating from the hustle and bustle of 1920s Paris. Almost forgotten for 80 years, it’s a smooth, bittersweet and oh-so-elegant drink. In the words of…
Oct 15, 2024
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International Vodka Day: A Global Celebration of a Classic Spirit
When is International Vodka Day? Every year on October 4th, vodka enthusiasts and cocktail lovers worldwide raise their glasses to celebrate International Vodka Day. This special day is dedicated to…
Oct 4, 2024
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How to Make Simple Syrup and What to Use as Alternatives
If you look at basically any cocktail recipe, you’ve probably seen one common ingredient that’s in probably eight out of ten recipes. That ingredient? Simple syrup.But what is simple syrup?…
Oct 2, 2024
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Celebrate International Coffee Day with These 3 Delicious Coffee Cocktails
On 29 September, coffee lovers around the world unite to celebrate International Coffee Day, a day dedicated to honoring the beloved beverage in all its forms. There’s nothing quite like…
Sep 29, 2024
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WATCH: How to Make a Classic Aviation Cocktail and a Clean Aviation Vodka-Version
In the latest episode of ‘Drinks with Rico’, Rico shows you not only how to make a classic Aviation cocktail but also a vodka-variation called the Clean Aviation. That’s right,…
Sep 26, 2024
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Top 6 Most Popular Cocktails
So, you’ve got some friends coming over this afternoon and you want to impress them with couple of different cocktails but you're not sure where to start. Don’t worry –…
Sep 24, 2024
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Absolut x Tomorrowland – The Importance of Connection and Togetherness
Last summer, more than 400,000 individuals from 200 countries gathered in Belgium to celebrate Tomorrowland's iconic 20-year anniversary edition. Over two weekends, attendees were treated to breathtaking performances by more…
Sep 18, 2024
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EDITOR’S CHOICE

The Spirited Story of Flavored Vodka: From Infusion to Institution in Cocktail Culture
May 19, 2024
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How to Make Simple Syrup and What to Use as Alternatives
Oct 2, 2024
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Vodka's History: A Toast to a Spirited Journey Across Time
Feb 18, 2024
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