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Culture & Creativity

Absolut: Born to Mix – Uniting Dance and Cocktail Culture

In our latest global initiative, Born to Mix, we blend the worlds of dance and mixology.   Here, we celebrate the powerful connection between dance and cocktails, highlighting their shared creative…

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Go to WATCH: Rico Makes the Perfect French 75 – Here’s How to Do It!
Cocktails & Mixology

WATCH: Rico Makes the Perfect French 75 – Here’s How to Do It!

Gather ‘round, gather ‘round! In the latest installment of ‘Absolut Drinks with Rico’, Rico shows you how to make perfect French 75 – a classic cocktail made with Gin, Champagne, Lemon…

Oct 24, 2024

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Go to Aquafaba – What Is it and How Is it Used to Make Cocktails?
Cocktails & Mixology

Aquafaba – What Is it and How Is it Used to Make Cocktails?

If you’re new to the world of cocktails, you might have come across a strange word – ‘aquafaba’ – when exploring cocktail recipes. Hmmm, aquafaba.  So, what exactly is it?  …

Oct 23, 2024

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Go to WATCH: Rico Shows You How to Make The Boulevardier  
Cocktails & Mixology

WATCH: Rico Shows You How to Make The Boulevardier  

The Boulevarider. A long-forgotten drink originating from the hustle and bustle of 1920s Paris.   Almost forgotten for 80 years, it’s a smooth, bittersweet and oh-so-elegant drink. In the words of…

Oct 15, 2024

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Go to International Vodka Day: A Global Celebration of a Classic Spirit
Culture & Creativity

International Vodka Day: A Global Celebration of a Classic Spirit

When is International Vodka Day? Every year on October 4th, vodka enthusiasts and cocktail lovers worldwide raise their glasses to celebrate International Vodka Day. This special day is dedicated to…

Oct 4, 2024

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Go to How to Make Simple Syrup and What to Use as Alternatives
Cocktails & Mixology

How to Make Simple Syrup and What to Use as Alternatives

If you look at basically any cocktail recipe, you’ve probably seen one common ingredient that’s in probably eight out of ten recipes. That ingredient? Simple syrup.But what is simple syrup?…

Oct 2, 2024

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Go to Celebrate International Coffee Day with These 3 Delicious Coffee Cocktails
Cocktails & Mixology

Celebrate International Coffee Day with These 3 Delicious Coffee Cocktails

On 29 September, coffee lovers around the world unite to celebrate International Coffee Day, a day dedicated to honoring the beloved beverage in all its forms. There’s nothing quite like…

Sep 29, 2024

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Go to WATCH: How to Make a Classic Aviation Cocktail and a Clean Aviation Vodka-Version
Cocktails & Mixology

WATCH: How to Make a Classic Aviation Cocktail and a Clean Aviation Vodka-Version

In the latest episode of ‘Drinks with Rico’, Rico shows you not only how to make a classic Aviation cocktail but also a vodka-variation called the Clean Aviation. That’s right,…

Sep 26, 2024

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Go to Top 6 Most Popular Cocktails
Cocktails & Mixology

Top 6 Most Popular Cocktails

So, you’ve got some friends coming over this afternoon and you want to impress them with couple of different cocktails but you're not sure where to start. Don’t worry –…

Sep 24, 2024

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Go to Absolut x Tomorrowland – The Importance of Connection and Togetherness
Culture & Creativity

Absolut x Tomorrowland – The Importance of Connection and Togetherness

Last summer, more than 400,000 individuals from 200 countries gathered in Belgium to celebrate Tomorrowland's iconic 20-year anniversary edition. Over two weekends, attendees were treated to breathtaking performances by more…

Sep 18, 2024

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EDITOR’S CHOICE

PreviewMedium-Lime Grapefruit Original Mandarin and Citron Vodka ABSOLUT Lifestyle 2021 RVB 16×9 HR 750mL COSMO 2 Vodka & Spirits

The Spirited Story of Flavored Vodka: From Infusion to Institution in Cocktail Culture

You’ve probably sipped on a flavored vodka cocktail at some point, but have you ever wondered about its intriguing origins? Originating as a medicinal elixir in Russia, flavored vodka was…

May 19, 2024

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A clear glass jar filled with syrup on a wooden surface, surrounded by cocktail ingredients including a bottle of Absolut vodka, a metal juicer and fresh grapes. Cocktails & Mixology

How to Make Simple Syrup and What to Use as Alternatives

If you look at basically any cocktail recipe, you’ve probably seen one common ingredient that’s in probably eight out of ten recipes. That ingredient? Simple syrup.But what is simple syrup?…

Oct 2, 2024

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Absolut Vodka bottles on the production line Vodka & Spirits

Vodka's History: A Toast to a Spirited Journey Across Time

Take a sip of knowledge and discover the fascinating history behind one of the world’s most beloved spirits—vodka.  Vodka, the beloved clear spirit, boasts a captivating and storied past that…

Feb 18, 2024

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