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Culture & Creativity

Bars Worth Visiting – Inside One of the World’s Best Bars – Tjoget

“What are some of the best bars in the world?” If you’re like us and you’re passionate about cocktails, you’ve definitely pondered this question. And the conclusion we’ve come to…

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Go to The 5 Best Mocktails for 2025
Cocktails & Mixology

The 5 Best Mocktails for 2025

Looking for a sophisticated after-dinner drink or a refreshing mocktail to enjoy poolside?   We’ve handpicked the five best alcohol-free twists on classic cocktails for 2025. So, if you’re hosting an…

Jan 1, 2025

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Go to Essential Cocktails and Tips for Hosting New Year’s Eve
Cocktails & Mixology

Essential Cocktails and Tips for Hosting New Year’s Eve

As the year winds down and the countdown to a new year begins, it's time to start planning the ultimate New Year's Eve celebration. So, if you're hosting an intimate…

Dec 26, 2024

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Go to Top 10 Most Popular Cocktails in 2024
Cocktails & Mixology

Top 10 Most Popular Cocktails in 2024

As we approach the end of another incredible year, it's time to look back at the cocktails you loved most in 2024.   From Martinis to Seltzers, Shots to Dessert Cocktails,…

Dec 24, 2024

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Go to How to Measure Cocktails Using Parts 
Cocktails & Mixology

How to Measure Cocktails Using Parts 

So, you have your spirits, mixers, and bartending tools ready to go. You look at a recipe for a classic, easy-to-make Vodka Soda (aka Skinny Bitch) and it says, “1.5…

Dec 21, 2024

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Go to Watch Rico Make a Classic Bramble Cocktail 
Cocktails & Mixology

Watch Rico Make a Classic Bramble Cocktail 

In the latest episode of ‘Absolut Drinks with Rico’, Ricardo “Rico” Dynan, Bartender and Absolut Global Brand Ambassador, shows you how to make a Bonafide British cocktail classic, the Bramble….

Dec 19, 2024

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Go to 7 of the Best Holiday Cocktails
Cocktails & Mixology

7 of the Best Holiday Cocktails

‘Tis the season for Holiday Cocktails, and we’ve rounded up seven holiday cocktail favorites that are easy to make and guaranteed to impress.  From rich and indulgent to crisp and…

Dec 17, 2024

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Go to Absolut wins Vodka Producer of the Year: Being Different is Rewarding
Culture & Creativity

Absolut wins Vodka Producer of the Year: Being Different is Rewarding

We’re thrilled to share that Absolut has been awarded the IWSC 2024 Vodka Producer Trophy. We see this award as not only a recognition of our quality and craftsmanship but…

Dec 10, 2024

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Go to WATCH: Rico Makes a Classic Singapore Sling and Creates a New Vodka Variation!
Cocktails & Mixology

WATCH: Rico Makes a Classic Singapore Sling and Creates a New Vodka Variation!

The Singapore Sling is a classic Gin-based cocktail and “one of the most famous drinks on earth,” according to Rico, Bartender and Absolut Global Brand Ambassador. In the latest episode…

Dec 9, 2024

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Go to How to Double-Strain a Cocktail 
Cocktails & Mixology

How to Double-Strain a Cocktail 

Whether you’re new to cocktail making or a cocktail enthusiast, there’s one technique that every home bartender needs to know: double straining.  Tired of those ice shards or fruit pulp…

Dec 6, 2024

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EDITOR’S CHOICE

A group of people enjoying absolut cocktails Culture & Creativity

Absolut: Born to Mix – Uniting Dance and Cocktail Culture

In our latest global initiative, Born to Mix, we blend the worlds of dance and mixology.   Here, we celebrate the powerful connection between dance and cocktails, highlighting their shared creative…

Jun 5, 2025

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A shot glass with a layered cocktail resembling a ‘brain hemorrhage’ drink on a wooden bar counter, with large bold text reading ‘WORLD’S WORST COCKTAIL?’ in the background. Culture & Creativity

What is the World’s Worst Cocktail?

In this video, Rico teams up with the crème de la crème of New Orleans, Louisiana to tackle the mission of rating and finding the world’s worst cocktail! Who would…

Oct 17, 2025

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Absolut Vodka bottles on the production line Vodka & Spirits

Vodka's History: A Toast to a Spirited Journey Across Time

Take a sip of knowledge and discover the fascinating history behind one of the world’s most beloved spirits—vodka.  Vodka, the beloved clear spirit, boasts a captivating and storied past that…

Feb 18, 2024

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