NEW!
Absolut: Born to Mix – Uniting Dance and Cocktail Culture
In our latest global initiative, Born to Mix, we blend the worlds of dance and mixology. Here, we celebrate the powerful connection between dance and cocktails, highlighting their shared creative…
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Top 10 Most Popular Cocktails in 2024
As we approach the end of another incredible year, it's time to look back at the cocktails you loved most in 2024. From Martinis to Seltzers, Shots to Dessert Cocktails,…
Dec 24, 2024
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How to Measure Cocktails Using Parts
So, you have your spirits, mixers, and bartending tools ready to go. You look at a recipe for a classic, easy-to-make Vodka Soda (aka Skinny Bitch) and it says, “1.5…
Dec 21, 2024
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Watch Rico Make a Classic Bramble Cocktail
In the latest episode of ‘Absolut Drinks with Rico’, Ricardo “Rico” Dynan, Bartender and Absolut Global Brand Ambassador, shows you how to make a Bonafide British cocktail classic, the Bramble….
Dec 19, 2024
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7 of the Best Holiday Cocktails
‘Tis the season for Holiday Cocktails, and we’ve rounded up seven holiday cocktail favorites that are easy to make and guaranteed to impress. From rich and indulgent to crisp and…
Dec 17, 2024
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Absolut wins Vodka Producer of the Year: Being Different is Rewarding
We’re thrilled to share that Absolut has been awarded the IWSC 2024 Vodka Producer Trophy. We see this award as not only a recognition of our quality and craftsmanship but…
Dec 10, 2024
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WATCH: Rico Makes a Classic Singapore Sling and Creates a New Vodka Variation!
The Singapore Sling is a classic Gin-based cocktail and “one of the most famous drinks on earth,” according to Rico, Bartender and Absolut Global Brand Ambassador. In the latest episode…
Dec 9, 2024
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How to Double-Strain a Cocktail
Whether you’re new to cocktail making or a cocktail enthusiast, there’s one technique that every home bartender needs to know: double straining. Tired of those ice shards or fruit pulp…
Dec 6, 2024
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Absolut Istanbul: Celebrating Historical and Cultural Diversity
Absolut has long been recognized for its innovative collaborations with artists around the world, creating limited edition bottles that celebrate different cities and countries and their unique cultures. Our aim…
Dec 3, 2024
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5 Cocktails to Make for Thanksgiving
You’re hosting Thanksgiving. You've got friends and family filling your home, and the feast is all set. But what would a Thanksgiving feast be without drinks to match? Below you’ll…
Nov 27, 2024
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EDITOR’S CHOICE

The Spirited Story of Flavored Vodka: From Infusion to Institution in Cocktail Culture
May 19, 2024
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How to Make Simple Syrup and What to Use as Alternatives
Oct 2, 2024
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Vodka's History: A Toast to a Spirited Journey Across Time
Feb 18, 2024
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