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Culture & Creativity

Absolut: Born to Mix – Uniting Dance and Cocktail Culture

In our latest global initiative, Born to Mix, we blend the worlds of dance and mixology.   Here, we celebrate the powerful connection between dance and cocktails, highlighting their shared creative…

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Go to Top 10 Most Popular Cocktails in 2024
Cocktails & Mixology

Top 10 Most Popular Cocktails in 2024

As we approach the end of another incredible year, it's time to look back at the cocktails you loved most in 2024.   From Martinis to Seltzers, Shots to Dessert Cocktails,…

Dec 24, 2024

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Go to How to Measure Cocktails Using Parts 
Cocktails & Mixology

How to Measure Cocktails Using Parts 

So, you have your spirits, mixers, and bartending tools ready to go. You look at a recipe for a classic, easy-to-make Vodka Soda (aka Skinny Bitch) and it says, “1.5…

Dec 21, 2024

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Go to Watch Rico Make a Classic Bramble Cocktail 
Cocktails & Mixology

Watch Rico Make a Classic Bramble Cocktail 

In the latest episode of ‘Absolut Drinks with Rico’, Ricardo “Rico” Dynan, Bartender and Absolut Global Brand Ambassador, shows you how to make a Bonafide British cocktail classic, the Bramble….

Dec 19, 2024

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Go to 7 of the Best Holiday Cocktails
Cocktails & Mixology

7 of the Best Holiday Cocktails

‘Tis the season for Holiday Cocktails, and we’ve rounded up seven holiday cocktail favorites that are easy to make and guaranteed to impress.  From rich and indulgent to crisp and…

Dec 17, 2024

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Go to Absolut wins Vodka Producer of the Year: Being Different is Rewarding
Culture & Creativity

Absolut wins Vodka Producer of the Year: Being Different is Rewarding

We’re thrilled to share that Absolut has been awarded the IWSC 2024 Vodka Producer Trophy. We see this award as not only a recognition of our quality and craftsmanship but…

Dec 10, 2024

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Go to WATCH: Rico Makes a Classic Singapore Sling and Creates a New Vodka Variation!
Cocktails & Mixology

WATCH: Rico Makes a Classic Singapore Sling and Creates a New Vodka Variation!

The Singapore Sling is a classic Gin-based cocktail and “one of the most famous drinks on earth,” according to Rico, Bartender and Absolut Global Brand Ambassador. In the latest episode…

Dec 9, 2024

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Go to How to Double-Strain a Cocktail 
Cocktails & Mixology

How to Double-Strain a Cocktail 

Whether you’re new to cocktail making or a cocktail enthusiast, there’s one technique that every home bartender needs to know: double straining.  Tired of those ice shards or fruit pulp…

Dec 6, 2024

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Go to Absolut Istanbul: Celebrating Historical and Cultural Diversity
Culture & Creativity

Absolut Istanbul: Celebrating Historical and Cultural Diversity

Absolut has long been recognized for its innovative collaborations with artists around the world, creating limited edition bottles that celebrate different cities and countries and their unique cultures. Our aim…

Dec 3, 2024

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Go to 5 Cocktails to Make for Thanksgiving
Cocktails & Mixology

5 Cocktails to Make for Thanksgiving

You’re hosting Thanksgiving. You've got friends and family filling your home, and the feast is all set. But what would a Thanksgiving feast be without drinks to match?  Below you’ll…

Nov 27, 2024

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EDITOR’S CHOICE

PreviewMedium-Lime Grapefruit Original Mandarin and Citron Vodka ABSOLUT Lifestyle 2021 RVB 16×9 HR 750mL COSMO 2 Vodka & Spirits

The Spirited Story of Flavored Vodka: From Infusion to Institution in Cocktail Culture

You’ve probably sipped on a flavored vodka cocktail at some point, but have you ever wondered about its intriguing origins? Originating as a medicinal elixir in Russia, flavored vodka was…

May 19, 2024

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A clear glass jar filled with syrup on a wooden surface, surrounded by cocktail ingredients including a bottle of Absolut vodka, a metal juicer and fresh grapes. Cocktails & Mixology

How to Make Simple Syrup and What to Use as Alternatives

If you look at basically any cocktail recipe, you’ve probably seen one common ingredient that’s in probably eight out of ten recipes. That ingredient? Simple syrup.But what is simple syrup?…

Oct 2, 2024

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Absolut Vodka bottles on the production line Vodka & Spirits

Vodka's History: A Toast to a Spirited Journey Across Time

Take a sip of knowledge and discover the fascinating history behind one of the world’s most beloved spirits—vodka.  Vodka, the beloved clear spirit, boasts a captivating and storied past that…

Feb 18, 2024

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