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Culture & Creativity

Absolut: Born to Mix – Uniting Dance and Cocktail Culture

In our latest global initiative, Born to Mix, we blend the worlds of dance and mixology.   Here, we celebrate the powerful connection between dance and cocktails, highlighting their shared creative…

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Go to 5 drinks to make with Absolut Citron
Cocktails & Mixology

5 drinks to make with Absolut Citron

Absolut Citron is more than just a delicious Lemon-Flavored Vodka, it’s our most popular flavored vodka and even inspired the creation of The Cosmopolitan, one of the most loved and…

Feb 16, 2025

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Go to 6 Best Cocktails for Valentine’s Day
Cocktails & Mixology

6 Best Cocktails for Valentine’s Day

Valentine’s Day— the day when everything turns red and heart-shaped, including the cocktails. Whether you’re setting the mood for a cozy night for two or hosting a Valentine’s get-together for…

Feb 7, 2025

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Go to How to Shake a Cocktail Shaker like a Pro 
Cocktails & Mixology

How to Shake a Cocktail Shaker like a Pro 

Knowing how to shake a cocktail shaker properly is a must for every home bartender. Cocktail making really is all about the details, and a good shake can turn a…

Feb 4, 2025

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Go to 5 Classic Cocktails to Make with Absolut Raspberri
Cocktails & Mixology

5 Classic Cocktails to Make with Absolut Raspberri

That bottle of Absolut Raspberri you have in your hand is more than just a delicious Raspberry-Flavored Vodka, it’s a powerfully versatile tool in your home bartending arsenal that allows…

Jan 29, 2025

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Go to How to Use a Juicer to Make Incredible Cocktails 
Cocktails & Mixology

How to Use a Juicer to Make Incredible Cocktails 

When whipping up easy-to-make juicy cocktails like the Screwdriver or the Greyhound, the difference between a good drink and a great one lies in the quality of the ingredients. This is true…

Jan 25, 2025

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Go to 5 Cocktails to Make with Absolut Vanilia, Vanilla-Flavored Vodka
Cocktails & Mixology

5 Cocktails to Make with Absolut Vanilia, Vanilla-Flavored Vodka

OK, so you’ve got yourself a bottle of Absolut Vanilia and you’re now looking for some drink-spiration. Well, you’re in for a treat!  The fact is, there are countless ways…

Jan 20, 2025

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Go to WATCH: Rico makes a clarified Paper Plane cocktail!
Cocktails & Mixology

WATCH: Rico makes a clarified Paper Plane cocktail!

In 2025, Ricardo ‘Rico’ Dynan, Bartender and Absolut Global Brand Ambassador, sets his ambitions sky-high and jets out into the clouds to make a clarified version of a Paper Plane…

Jan 8, 2025

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Go to The 5 Best Mocktails for 2025
Cocktails & Mixology

The 5 Best Mocktails for 2025

Looking for a sophisticated after-dinner drink or a refreshing mocktail to enjoy poolside?   We’ve handpicked the five best alcohol-free twists on classic cocktails for 2025. So, if you’re hosting an…

Jan 1, 2025

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Go to Essential Cocktails and Tips for Hosting New Year’s Eve
Cocktails & Mixology

Essential Cocktails and Tips for Hosting New Year’s Eve

As the year winds down and the countdown to a new year begins, it's time to start planning the ultimate New Year's Eve celebration. So, if you're hosting an intimate…

Dec 26, 2024

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EDITOR’S CHOICE

PreviewMedium-Lime Grapefruit Original Mandarin and Citron Vodka ABSOLUT Lifestyle 2021 RVB 16×9 HR 750mL COSMO 2 Vodka & Spirits

The Spirited Story of Flavored Vodka: From Infusion to Institution in Cocktail Culture

You’ve probably sipped on a flavored vodka cocktail at some point, but have you ever wondered about its intriguing origins? Originating as a medicinal elixir in Russia, flavored vodka was…

May 19, 2024

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A clear glass jar filled with syrup on a wooden surface, surrounded by cocktail ingredients including a bottle of Absolut vodka, a metal juicer and fresh grapes. Cocktails & Mixology

How to Make Simple Syrup and What to Use as Alternatives

If you look at basically any cocktail recipe, you’ve probably seen one common ingredient that’s in probably eight out of ten recipes. That ingredient? Simple syrup.But what is simple syrup?…

Oct 2, 2024

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Absolut Vodka bottles on the production line Vodka & Spirits

Vodka's History: A Toast to a Spirited Journey Across Time

Take a sip of knowledge and discover the fascinating history behind one of the world’s most beloved spirits—vodka.  Vodka, the beloved clear spirit, boasts a captivating and storied past that…

Feb 18, 2024

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