Introducing Absolut Haring: Because Art is for Everybody

Here it is people! This year’s most anticipated vodka launch has arrived. We hope you’re sitting down as we present to you, Absolut Haring!

Absolut Haring is our proud collaboration with one of the world’s most influential pop artists of all time, Keith Haring (1958-1990). Rooted in the shared belief that art is for everybody, Absolut Haring Artist-Edition celebrates the legacy and movement of Keith Haring.

You see, Haring was all about shaking things up, taking art off museum walls and into the real world, and this bottle is ready to kick-start that movement for a new generation.

Championing creativity as a unifying force, just like Haring did on the gritty streets and pulsing subways of 1980s New York, this launch is your call to action. So, get up, get down, and grab yours before it’s gone!

Absolut x Haring: A collaboration of nearly 40 years

Almost forty years ago, at the suggestion of his friend—the one and only Andy Warhol—Keith Haring became the second artist to reimagine the iconic Absolut bottle.

He created four striking pieces, each showcasing the iconic silhouette front and center. The selected Absolut Haring artwork became a classic in our 1986 Absolut campaign. With Haring’s unmistakable red lines and a joyous crowd of dancing figures set against a bold yellow canvas, the artwork bursts with energy.

More than a bottle: Reawakening Haring’s Iconic Art

To celebrate this release of this artist-edition, we’ve created a Haring-inspired bottle like never before. This bottle isn’t just packaging—it’s a celebration in motion.

The debossed glass design features figures from the original 1986 painting, Haring’s own handwriting, signature and take on the Absolut medallion. The result is, well, a work of art in itself.

It blends the unmistakable soul of Haring’s art — those bold lines, electric colors, and dancing figures that lit up everything from subway tunnels to gallery walls —with Absolut’s belief in creativity as a catalyst for positive change. Join the movement!

Absolut Haring Fizz Signature Drink

With a bottle design this stunning, it demands a signature cocktail that’s just as bold and striking.

To capture Haring’s essence in a glass, the drinks team here at Absolut created the Absolut Haring Fizz—a cocktail that pays homage to the artist’s love for Asian cuisine.

A true fusion of art and flavor, the Absolut Haring Fizz combines Sesame-Washed Vodka, Citrus Sherbet, and Apple-Ginger Foam, resulting in a drink so unique, unlike anything else. Although it involves quite a bit of prep, like great art, some creations are simply worth the wait!

The Bottle is now available in Global Travel Retail and continuously rolled out in markets from October.

Want to learn more? Visit Absolut Haring