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Culture & Creativity

Bars Worth Visiting – Inside One of the World’s Best Bars – Tjoget

“What are some of the best bars in the world?” If you’re like us and you’re passionate about cocktails, you’ve definitely pondered this question. And the conclusion we’ve come to…

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Go to Breaking the bias: Absolut takes on challenging stereotypes in fashion 
Culture & Creativity

Breaking the bias: Absolut takes on challenging stereotypes in fashion 

For a long time, the beauty standards in the Fashion industry have been narrow, and even though there’s been a tremendous progress in the fashion industry, deep-seated human biases have…

May 1, 2024

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Go to What’s in the famous Moscow Mule?
Cocktails & Mixology

What’s in the famous Moscow Mule?

If you're a fan of cocktails with a kick, then you've likely encountered the iconic Moscow Mule. But what exactly goes into this refreshing concoction that has captured the hearts…

Apr 17, 2024

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Go to What is Vodka Made from? What’s Inside Matters.
Vodka & Spirits

What is Vodka Made from? What’s Inside Matters.

Learn what goes into vodka and how it influences the taste and quality of your favorite drinks. Ever been curious about the ingredients in vodka, one of the world's most…

Apr 8, 2024

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Go to AJ's Frozen Absolut Watermelon Vodkarita!
Cocktails & Mixology

AJ's Frozen Absolut Watermelon Vodkarita!

Join AJ on a flavor-packed ride with Absolut Watermelon as they whip up a crowd-pleasing Frozen Absolut Watermelon Vodkarita. Inspired by summery dishes like fresh salads, AJ combines Absolut Watermelon…

Apr 5, 2024

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Go to 4 Tips To Master The Highball
Cocktails & Mixology

4 Tips To Master The Highball

Ever since we first discovered how to carbonate water, we’ve been mixing and enjoying it with all different kinds of spirits. The humble highball may not sound like much at…

Apr 5, 2024

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Go to 5 spring cocktails to enjoy in the sun
Cocktails & Mixology

5 spring cocktails to enjoy in the sun

Spring is in the air – that magical time of year when the air is filled with the sweet scent of blossoms and the promise of warmer days ahead. And…

Apr 3, 2024

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Go to Vodka Sauce: A Spirited Twist on Italian Cuisine
Cocktails & Mixology

Vodka Sauce: A Spirited Twist on Italian Cuisine

Are you ready for a culinary adventure that's as irresistible as it is unexpected? Welcome to the world of vodka sauce, a spirited twist to traditional Italian cuisine. Strap in…

Mar 27, 2024

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Go to What’s on the menu of our Wheat programme?
Sustainability

What’s on the menu of our Wheat programme?

Ok, so given that you’re an avid reader of this blog you know about the incentivised system we have with our wheat farmers (cheat: read previous sustaiability post). But maybe…

Mar 17, 2024

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Go to 5 lucky cocktails to sip on this St. Patrick's Day 
Cocktails & Mixology

5 lucky cocktails to sip on this St. Patrick's Day 

Ah, St. Patrick's Day—a time for shamrocks, leprechauns, and, of course, some good ol' Irish cheer. But why limit yourself to beer when there's a whole spectrum of delightful cocktails…

Mar 15, 2024

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EDITOR’S CHOICE

A group of people enjoying absolut cocktails Culture & Creativity

Absolut: Born to Mix – Uniting Dance and Cocktail Culture

In our latest global initiative, Born to Mix, we blend the worlds of dance and mixology.   Here, we celebrate the powerful connection between dance and cocktails, highlighting their shared creative…

Jun 5, 2025

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A shot glass with a layered cocktail resembling a ‘brain hemorrhage’ drink on a wooden bar counter, with large bold text reading ‘WORLD’S WORST COCKTAIL?’ in the background. Culture & Creativity

What is the World’s Worst Cocktail?

In this video, Rico teams up with the crème de la crème of New Orleans, Louisiana to tackle the mission of rating and finding the world’s worst cocktail! Who would…

Oct 17, 2025

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Absolut Vodka bottles on the production line Vodka & Spirits

Vodka's History: A Toast to a Spirited Journey Across Time

Take a sip of knowledge and discover the fascinating history behind one of the world’s most beloved spirits—vodka.  Vodka, the beloved clear spirit, boasts a captivating and storied past that…

Feb 18, 2024

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