CHOOSE YOUR COUNTRY OR REGION

AFRICA, MIDDLE EAST, AND INDIA

ASIAN PACIFIC

LATIN AMERICA AND THE CARIBBEAN

THE UNITED STATES, CANADA, AND PUERTO RICO

header background image

Absolut News Blog

NEW!

Culture & Creativity

Bars Worth Visiting – Inside One of the World’s Best Bars – Tjoget

“What are some of the best bars in the world?” If you’re like us and you’re passionate about cocktails, you’ve definitely pondered this question. And the conclusion we’ve come to…

Read more
Go to The Cosmopolitan Chronicles: Unraveling the Story Behind the Iconic Cocktail
Cocktails & Mixology

The Cosmopolitan Chronicles: Unraveling the Story Behind the Iconic Cocktail

The Cosmopolitan drink, a.k.a. the Cosmo, is a staple drink in modern cocktail culture. It is known for its blush-pink color, slight tartiness, and refreshing taste. The drink is often…

May 6, 2024

Read more

Go to Breaking the bias: Absolut takes on challenging stereotypes in fashion 
Culture & Creativity

Breaking the bias: Absolut takes on challenging stereotypes in fashion 

For a long time, the beauty standards in the Fashion industry have been narrow, and even though there’s been a tremendous progress in the fashion industry, deep-seated human biases have…

May 1, 2024

Read more

Go to What’s in the famous Moscow Mule?
Cocktails & Mixology

What’s in the famous Moscow Mule?

If you're a fan of cocktails with a kick, then you've likely encountered the iconic Moscow Mule. But what exactly goes into this refreshing concoction that has captured the hearts…

Apr 17, 2024

Read more

Go to What is Vodka Made from? What’s Inside Matters.
Vodka & Spirits

What is Vodka Made from? What’s Inside Matters.

Learn what goes into vodka and how it influences the taste and quality of your favorite drinks. Ever been curious about the ingredients in vodka, one of the world's most…

Apr 8, 2024

Read more

Go to AJ's Frozen Absolut Watermelon Vodkarita!
Cocktails & Mixology

AJ's Frozen Absolut Watermelon Vodkarita!

Join AJ on a flavor-packed ride with Absolut Watermelon as they whip up a crowd-pleasing Frozen Absolut Watermelon Vodkarita. Inspired by summery dishes like fresh salads, AJ combines Absolut Watermelon…

Apr 5, 2024

Read more

Go to 4 Tips To Master The Highball
Cocktails & Mixology

4 Tips To Master The Highball

Ever since we first discovered how to carbonate water, we’ve been mixing and enjoying it with all different kinds of spirits. The humble highball may not sound like much at…

Apr 5, 2024

Read more

Go to 5 spring cocktails to enjoy in the sun
Cocktails & Mixology

5 spring cocktails to enjoy in the sun

Spring is in the air – that magical time of year when the air is filled with the sweet scent of blossoms and the promise of warmer days ahead. And…

Apr 3, 2024

Read more

Go to Vodka Sauce: A Spirited Twist on Italian Cuisine
Cocktails & Mixology

Vodka Sauce: A Spirited Twist on Italian Cuisine

Are you ready for a culinary adventure that's as irresistible as it is unexpected? Welcome to the world of vodka sauce, a spirited twist to traditional Italian cuisine. Strap in…

Mar 27, 2024

Read more

Go to What’s on the menu of our Wheat programme?
Sustainability

What’s on the menu of our Wheat programme?

Ok, so given that you’re an avid reader of this blog you know about the incentivised system we have with our wheat farmers (cheat: read previous sustaiability post). But maybe…

Mar 17, 2024

Read more

EDITOR’S CHOICE

A group of people enjoying absolut cocktails Culture & Creativity

Absolut: Born to Mix – Uniting Dance and Cocktail Culture

In our latest global initiative, Born to Mix, we blend the worlds of dance and mixology.   Here, we celebrate the powerful connection between dance and cocktails, highlighting their shared creative…

Jun 5, 2025

Read more
A shot glass with a layered cocktail resembling a ‘brain hemorrhage’ drink on a wooden bar counter, with large bold text reading ‘WORLD’S WORST COCKTAIL?’ in the background. Culture & Creativity

What is the World’s Worst Cocktail?

In this video, Rico teams up with the crème de la crème of New Orleans, Louisiana to tackle the mission of rating and finding the world’s worst cocktail! Who would…

Oct 17, 2025

Read more
Absolut Vodka bottles on the production line Vodka & Spirits

Vodka's History: A Toast to a Spirited Journey Across Time

Take a sip of knowledge and discover the fascinating history behind one of the world’s most beloved spirits—vodka.  Vodka, the beloved clear spirit, boasts a captivating and storied past that…

Feb 18, 2024

Read more

Enjoy Responsibly. Do not forward to anyone under legal drinking age.