Absolut Brooklyn: A celebration of New York City’s most diverse and vibrant borough 

Collaborations have always been a big part of Absolut’s DNA. In many ways our collaborations can also be seen as celebrations. Take, for example, our limited-edition Cities series where we collaborate with artists, fashion designers and filmmakers to celebrate a specific city or country.  

The Cities series allows us to capture the essence of each location through the unique styles and visions of these artists, resulting in a collection that truly celebrates the cultural richness and creativity of different places around the world. 

Join us as we open the vaults and revisit Absolut Brooklyn. 

The Spirit of Diversity  

Brooklyn, the vibrant, diverse, and cosmopolitan borough of New York City, pulses with energy, a place where diverse cultures converge to create a tapestry of urban creativity.  

An old legend claims that one in seven Americans can trace their roots through Brooklyn. While this claim cannot be proven, what is true is that over 1/3 of Brooklyn’s residents are born in another country. In fact, it is said that Brooklyn is home to speakers of over 200 languages, with nearly 50% of all households speaking a language other than English at home. 

As a fellow advocate for diversity, it was in the charismatic enclave of New York City, that the spirit of Absolut Brooklyn found its muse, capturing the essence of the borough in a bottle.  

Absolut Brooklyn launched in 2010 and is a Limited-Edition Red Apple and Ginger Flavored Vodka. It blends the sweetness of ripe red apples with the alluring warmth of ginger.  

Absolut Brooklyn celebrates this diversity by offering a taste experience that reflects the rich and varied flavors of the people and places that make up Brooklyn. 

Designing the Bottle with Spike Lee
Designed in collaboration with iconic filmmaker and Brooklyn resident Spike Lee, the Absolut Brooklyn bottle is a colorful depiction of the very stoop where he grew up. (Quick fact – “stoop” is derived from the Dutch word stoep, which has the same pronunciation, and means “stair.”)

Other details in the artwork include nicknames of Brooklyn written on the stoop and a line from a love letter to Brooklyn written by Brooklyn-born poet and actor, Lemon Andersen.  

A True Collaboration With the City 

According to Brooklyn.org, while Brooklyn is home to the second-greatest number of nonprofits in New York City, only 7.6% of the city’s philanthropic dollars goes to Brooklyn. In comparison, Manhattan-based organizations receive a staggering 76% of giving across New York City.  

In connection to the launch of the Absolut Brooklyn limited edition bottle, we had the true honor of collaborating with the organizations, Habitat for Humanity and Habitat-NYC. 

You can learn more about those collaborations and the Absolut Brooklyn limited-edition bottle here.