Absolut News Blog
NEW!
Absolut: Born to Mix – Uniting Dance and Cocktail Culture
In our latest global initiative, Born to Mix, we blend the worlds of dance and mixology. Here, we celebrate the powerful connection between dance and cocktails, highlighting their shared creative…
Read more
The story of the Absolut bottle and brand
In the 19th century, L.O. Smith laid the foundation that inspired the creation of the well-known and successful Absolut vodka almost 100 years later. During the 1970s, L.O. Smith’s heritage…
Jun 2, 2024
Read more
WATCH: How to Make an Absolut Frozen Espresso Martini
In this episode, AJ shows you how to make the perfect, Frozen Espresso Martini aka Frappuccini Martini. That’s right, forget the Frappuccino – this summer is all about the Frappuccini! …
May 30, 2024
Read more
The Spirited Story of Flavored Vodka: From Infusion to Institution in Cocktail Culture
You've probably sipped on a flavored vodka cocktail at some point, but have you ever wondered about its intriguing origins? Originating as a medicinal elixir in Russia, flavored vodka was…
May 19, 2024
Read more
The Cosmopolitan Chronicles: Unraveling the Story Behind the Iconic Cocktail
The Cosmopolitan drink, a.k.a. the Cosmo, is a staple drink in modern cocktail culture. It is known for its blush-pink color, slight tartiness, and refreshing taste. The drink is often…
May 6, 2024
Read more
Breaking the bias: Absolut takes on challenging stereotypes in fashion
For a long time, the beauty standards in the Fashion industry have been narrow, and even though there’s been a tremendous progress in the fashion industry, deep-seated human biases have…
May 1, 2024
Read more
What’s in the famous Moscow Mule?
If you're a fan of cocktails with a kick, then you've likely encountered the iconic Moscow Mule. But what exactly goes into this refreshing concoction that has captured the hearts…
Apr 17, 2024
Read more
What is Vodka Made from? What’s Inside Matters.
Learn what goes into vodka and how it influences the taste and quality of your favorite drinks. Ever been curious about the ingredients in vodka, one of the world's most…
Apr 8, 2024
Read more
AJ's Frozen Absolut Watermelon Vodkarita!
Join AJ on a flavor-packed ride with Absolut Watermelon as they whip up a crowd-pleasing Frozen Absolut Watermelon Vodkarita. Inspired by summery dishes like fresh salads, AJ combines Absolut Watermelon…
Apr 5, 2024
Read more
4 Tips To Master The Highball
Ever since we first discovered how to carbonate water, we’ve been mixing and enjoying it with all different kinds of spirits. The humble highball may not sound like much at…
Apr 5, 2024
Read more
EDITOR’S CHOICE
The Spirited Story of Flavored Vodka: From Infusion to Institution in Cocktail Culture
May 19, 2024
Read more
How to Make Simple Syrup and What to Use as Alternatives
Oct 2, 2024
Read more
Vodka's History: A Toast to a Spirited Journey Across Time
Feb 18, 2024
Read more