Absolut News Blog
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Absolut: Born to Mix – Uniting Dance and Cocktail Culture
In our latest global initiative, Born to Mix, we blend the worlds of dance and mixology. Here, we celebrate the powerful connection between dance and cocktails, highlighting their shared creative…
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Don’t miss the most anticipated launch this year
At Absolut, we're constantly pushing the boundaries and mixing things up to bring you new and exciting experiences. Our passion for innovation and creativity has led to some truly incredible…
Jun 13, 2024
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3 incredibly delicious yet easy-to-make summer drinks
Whether you're a seasoned mixologist or just dipping your toes into the art of cocktail making, we’ve curated three easy-to-make, yet irresistibly delicious summer cocktails that are sure to create…
Jun 10, 2024
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The story of the Absolut bottle and brand
In the 19th century, L.O. Smith laid the foundation that inspired the creation of the well-known and successful Absolut vodka almost 100 years later. During the 1970s, L.O. Smith’s heritage…
Jun 2, 2024
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WATCH: How to Make an Absolut Frozen Espresso Martini
In this episode, AJ shows you how to make the perfect, Frozen Espresso Martini aka Frappuccini Martini. That’s right, forget the Frappuccino – this summer is all about the Frappuccini! …
May 30, 2024
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The Spirited Story of Flavored Vodka: From Infusion to Institution in Cocktail Culture
You've probably sipped on a flavored vodka cocktail at some point, but have you ever wondered about its intriguing origins? Originating as a medicinal elixir in Russia, flavored vodka was…
May 19, 2024
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The Cosmopolitan Chronicles: Unraveling the Story Behind the Iconic Cocktail
The Cosmopolitan drink, a.k.a. the Cosmo, is a staple drink in modern cocktail culture. It is known for its blush-pink color, slight tartiness, and refreshing taste. The drink is often…
May 6, 2024
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Breaking the bias: Absolut takes on challenging stereotypes in fashion
For a long time, the beauty standards in the Fashion industry have been narrow, and even though there’s been a tremendous progress in the fashion industry, deep-seated human biases have…
May 1, 2024
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What’s in the famous Moscow Mule?
If you're a fan of cocktails with a kick, then you've likely encountered the iconic Moscow Mule. But what exactly goes into this refreshing concoction that has captured the hearts…
Apr 17, 2024
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What is Vodka Made from? What’s Inside Matters.
Learn what goes into vodka and how it influences the taste and quality of your favorite drinks. Ever been curious about the ingredients in vodka, one of the world's most…
Apr 8, 2024
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EDITOR’S CHOICE
The Spirited Story of Flavored Vodka: From Infusion to Institution in Cocktail Culture
May 19, 2024
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How to Make Simple Syrup and What to Use as Alternatives
Oct 2, 2024
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Vodka's History: A Toast to a Spirited Journey Across Time
Feb 18, 2024
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