ABSOLUT AND KAHLÚA PARTNER WITH SABRINA CARPENTER TO BRING FANS THE SHORT N’ SWEET ESPRESSO MARTINI THIS HOLIDAY SEASON

As the official spirits sponsor of Sabrina Carpenter’s Short n’ Sweet US Tour, Absolut and Kahlúa are releasing a limited-edition kit to enjoy the signature cocktail of her show at home

NEW YORK, NY – November 13, 2024 – Absolut & Kahlúa, the power pair behind the Espresso Martini, have joined forces with Sabrina Carpenter to mix things up this holiday season. Known for her song of the year,¹ Espresso, the partnership adds to the cultural phenomenon with the trending Espresso Martini cocktail. 

As the official spirits sponsor of her Short n’ Sweet Tour in North America, the iconic brands introduced the Absolut & Kahlúa Short n’ Sweet Espresso Martini for the perfect blend of music and cocktails, which is now available in a cocktail kit to enjoy at home. The limited-edition Absolut & Kahlúa Short n’ Sweet Espresso Martini Cocktail Kit is designed to be as spirited and bold as Sabrina herself with everything needed to craft a show-stopping cocktail at home. The kit includes Absolut, Kahlúa, Owen’s Espresso Martini Mix, a coupe glass with festive red ribbon and Sabrina’s iconic kiss mark as an edible cocktail topper.  

“It’s no surprise how much I love Espresso, so I’m super excited about this partnership and to be able to share one of my favorite cocktails with my fans,” said Sabrina Carpenter. “This will be the perfect addition for any holiday celebration, cheers!”

When it comes to the Espresso Martini, Absolut is the go-to vodka for mixing with Kahlúa coffee liqueur, a must-have ingredient and the top spirits brand2 associated with the Espresso Martini.

“Absolut and Kahlúa are continuing to build the legacy of the Espresso Martini by partnering with Sabrina Carpenter whose artistry aligns with the festive, vibrant energy of our brands,” said Caroline Begley, Vice President of Marketing, Absolut & Kahlúa. “As seen through her massively successful tour, Sabrina is no stranger to bringing people together, and we’re thrilled to be a part of creating a moment that connects music lovers and cocktail enthusiasts alike, especially during the holiday season with an Espresso Martini in hand.”

The limited-edition Absolut & Kahlúa Short n’ Sweet Espresso Martini Cocktail Kit is available on ReserveBar.com.

1.) Source: 2024 MTV VMAs

2.) Source: Espresso Martini Deep Dive Consumer Research, February 2024