NEW!
Absolut: Born to Mix – Uniting Dance and Cocktail Culture
In our latest global initiative, Born to Mix, we blend the worlds of dance and mixology. Here, we celebrate the powerful connection between dance and cocktails, highlighting their shared creative…
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WATCH: How to Make a Big-Batch of Wild Berri Vodka Margaritas
OK, so you've got a few friends coming around and you’d like to serve them a delicious, chilled cocktail upon their arrival. But let’s assume you don’t have any cocktail…
Jul 17, 2024
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Mojito Day – How to Make the World’s Best Mojito
Today is no ordinary weekday. No, No. Today is Mojito Day! Mojito Day is the day when bartenders around the world celebrate one the most beloved cocktails of all. The…
Jul 11, 2024
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WATCH: How to Make Warhol’s Milk Punch
The most anticipated vodka launch of the year is now here! That’s right, on July 1, the 2024 Absolut Warhol limited-edition bottle was unveiled to the world. To celebrate this…
Jul 3, 2024
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Absolut Warhol: Limited-Edition Bottle Celebrating Two Icons
The most anticipated vodka launch of the year is here. We’re proud to present to you the 2024 Absolut Warhol limited-edition bottle. Absolut Warhol celebrates the legacy of collaboration between…
Jul 1, 2024
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WATCH: How to Mix a Simplified Piña Colada with Just Two Ingredients
At Absolut, we believe making great drinks should be simple and fun. We believe that anyone can make a great drink if they have the right ingredients. So, if you…
Jun 25, 2024
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Essential Ingredients for a Classic Swedish Midsummer
Ah, Midsummer. One of the most glorious times of the year. Deeply rooted in Swedish culture, the celebration of Midsummer marks the long-awaited arrival of summer. While there are many…
Jun 20, 2024
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Martini Day: Here’s How to Make Five Classic Vodka Martinis
One of the most famous theories suggests that the Martini was concocted in Martinez, California, for a thirsty miner en route from the gold country to San Francisco. The plausibility…
Jun 19, 2024
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Don’t miss the most anticipated launch this year
At Absolut, we're constantly pushing the boundaries and mixing things up to bring you new and exciting experiences. Our passion for innovation and creativity has led to some truly incredible…
Jun 13, 2024
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3 incredibly delicious yet easy-to-make summer drinks
Whether you're a seasoned mixologist or just dipping your toes into the art of cocktail making, we’ve curated three easy-to-make, yet irresistibly delicious summer cocktails that are sure to create…
Jun 10, 2024
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EDITOR’S CHOICE

The Spirited Story of Flavored Vodka: From Infusion to Institution in Cocktail Culture
May 19, 2024
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How to Make Simple Syrup and What to Use as Alternatives
Oct 2, 2024
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Vodka's History: A Toast to a Spirited Journey Across Time
Feb 18, 2024
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