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Culture & Creativity

Bars Worth Visiting – Inside One of the World’s Best Bars – Tjoget

“What are some of the best bars in the world?” If you’re like us and you’re passionate about cocktails, you’ve definitely pondered this question. And the conclusion we’ve come to…

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Go to WATCH: Rico Makes the Perfect French 75 – Here’s How to Do It!
Cocktails & Mixology

WATCH: Rico Makes the Perfect French 75 – Here’s How to Do It!

Gather ‘round, gather ‘round! In the latest installment of ‘Absolut Drinks with Rico’, Rico shows you how to make perfect French 75 – a classic cocktail made with Gin, Champagne, Lemon…

Oct 24, 2024

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Go to Aquafaba – What Is it and How Is it Used to Make Cocktails?
Cocktails & Mixology

Aquafaba – What Is it and How Is it Used to Make Cocktails?

If you’re new to the world of cocktails, you might have come across a strange word – ‘aquafaba’ – when exploring cocktail recipes. Hmmm, aquafaba.  So, what exactly is it?  …

Oct 23, 2024

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Go to WATCH: Rico Shows You How to Make The Boulevardier  
Cocktails & Mixology

WATCH: Rico Shows You How to Make The Boulevardier  

The Boulevarider. A long-forgotten drink originating from the hustle and bustle of 1920s Paris.   Almost forgotten for 80 years, it’s a smooth, bittersweet and oh-so-elegant drink. In the words of…

Oct 15, 2024

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Go to How to Make Simple Syrup and What to Use as Alternatives
Cocktails & Mixology

How to Make Simple Syrup and What to Use as Alternatives

If you look at basically any cocktail recipe, you’ve probably seen one common ingredient that’s in probably eight out of ten recipes. That ingredient? Simple syrup.But what is simple syrup?…

Oct 2, 2024

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Go to Celebrate International Coffee Day with These 3 Delicious Coffee Cocktails
Cocktails & Mixology

Celebrate International Coffee Day with These 3 Delicious Coffee Cocktails

On 29 September, coffee lovers around the world unite to celebrate International Coffee Day, a day dedicated to honoring the beloved beverage in all its forms. There’s nothing quite like…

Sep 29, 2024

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Go to WATCH: How to Make a Classic Aviation Cocktail and a Clean Aviation Vodka-Version
Cocktails & Mixology

WATCH: How to Make a Classic Aviation Cocktail and a Clean Aviation Vodka-Version

In the latest episode of ‘Drinks with Rico’, Rico shows you not only how to make a classic Aviation cocktail but also a vodka-variation called the Clean Aviation. That’s right,…

Sep 26, 2024

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Go to Top 6 Most Popular Cocktails
Cocktails & Mixology

Top 6 Most Popular Cocktails

So, you’ve got some friends coming over this afternoon and you want to impress them with couple of different cocktails but you're not sure where to start. Don’t worry –…

Sep 24, 2024

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Go to Absolut x Tomorrowland – The Importance of Connection and Togetherness
Culture & Creativity

Absolut x Tomorrowland – The Importance of Connection and Togetherness

Last summer, more than 400,000 individuals from 200 countries gathered in Belgium to celebrate Tomorrowland's iconic 20-year anniversary edition. Over two weekends, attendees were treated to breathtaking performances by more…

Sep 18, 2024

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Go to Absolut Brooklyn: A celebration of New York City’s most diverse and vibrant borough
Culture & Creativity

Absolut Brooklyn: A celebration of New York City’s most diverse and vibrant borough

Collaborations have always been a big part of Absolut’s DNA. In many ways our collaborations can also be seen as celebrations. Take, for example, our limited-edition Cities series where we…

Aug 26, 2024

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EDITOR’S CHOICE

A group of people enjoying absolut cocktails Culture & Creativity

Absolut: Born to Mix – Uniting Dance and Cocktail Culture

In our latest global initiative, Born to Mix, we blend the worlds of dance and mixology.   Here, we celebrate the powerful connection between dance and cocktails, highlighting their shared creative…

Jun 5, 2025

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A shot glass with a layered cocktail resembling a ‘brain hemorrhage’ drink on a wooden bar counter, with large bold text reading ‘WORLD’S WORST COCKTAIL?’ in the background. Culture & Creativity

What is the World’s Worst Cocktail?

In this video, Rico teams up with the crème de la crème of New Orleans, Louisiana to tackle the mission of rating and finding the world’s worst cocktail! Who would…

Oct 17, 2025

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Absolut Vodka bottles on the production line Vodka & Spirits

Vodka's History: A Toast to a Spirited Journey Across Time

Take a sip of knowledge and discover the fascinating history behind one of the world’s most beloved spirits—vodka.  Vodka, the beloved clear spirit, boasts a captivating and storied past that…

Feb 18, 2024

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