
What is the built method of cocktails?
You’ve probably heard the terms "built drink" and "built cocktail”, but what exactly does it mean? Well, it essentially means you add all the ingredients straight into the glass, no…
Apr 10, 2025
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Absolut Korea: Revisiting the Collaborative Vodka Bottle Release
Absolut Korea: A Collaborative Limited-Edition Vodka Bottle Revisited Absolut Korea was a locally released Limited-Edition Coffee, Almond and Chilli Flavored Vodka and one of our many, many incredible artistic collaborations, …
Apr 8, 2025
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Absolut India: Two Limited Edition Bottles Celebrating Diversity
Absolut India: Two Limited Edition Bottles Celebrating Diversity Absolut is renowned for its innovative collaborations, with the first taking place in 1985, frequently partnering with artists across the globe to…
Mar 24, 2025
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Absolut wins Vodka Producer of the Year: Being Different is Rewarding
We’re thrilled to share that Absolut has been awarded the IWSC 2024 Vodka Producer Trophy. We see this award as not only a recognition of our quality and craftsmanship but…
Dec 10, 2024
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Absolut Istanbul: Celebrating Historical and Cultural Diversity
Absolut has long been recognized for its innovative collaborations with artists around the world, creating limited edition bottles that celebrate different cities and countries and their unique cultures. Our aim…
Dec 3, 2024
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ABSOLUT AND KAHLÚA PARTNER WITH SABRINA CARPENTER TO BRING FANS THE SHORT N’ SWEET ESPRESSO MARTINI THIS HOLIDAY SEASON
As the official spirits sponsor of Sabrina Carpenter’s Short n’ Sweet US Tour, Absolut and Kahlúa are releasing a limited-edition kit to enjoy the signature cocktail of her show at…
Nov 14, 2024
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ABSOLUT® VOTED #1 SPIRIT IN TIME’S WORLD’S BEST BRANDS 2024
Absolut was announced as the #1 spirits brand in TIME World's Best Brands of 2024 – TIME’s inaugural list released in partnership with Statista this year, a leading provider of…
Oct 30, 2024
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Absolut x Tomorrowland – The Importance of Connection and Togetherness
Last summer, more than 400,000 individuals from 200 countries gathered in Belgium to celebrate Tomorrowland's iconic 20-year anniversary edition. Over two weekends, attendees were treated to breathtaking performances by more…
Sep 18, 2024
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Absolut Brooklyn: A celebration of New York City’s most diverse and vibrant borough
Collaborations have always been a big part of Absolut’s DNA. In many ways our collaborations can also be seen as celebrations. Take, for example, our limited-edition Cities series where we…
Aug 26, 2024
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