Absolut Peppar

Absolut Peppar was launched in 1986, seven years after Absolut Vodka. Besides being the first flavored vodka in the family, it was also the first flavored vodka in the world. So why pepper? Since vodka and pepper is the main ingredients in a Bloody Mary, it seemed like a good idea to make things easier for the many Bloody Mary bars popping up in Boston, New York and elsewhere at the time. The idea soon turned out as intended, both for bartenders who could now make Instant Bloody Marys, and for all the fans of the drink.

What does the true taste of pepper taste like?

Absolut Peppar is made exclusively from natural ingredients, and unlike some other flavored vodkas, it doesn’t contain any added sugar. Absolut Peppar is hot and spicy and has a distinct character of green bell, chili and jalapeño pepper.

The Absolut way of making vodka

In 1879, Lars Olsson Smith introduced the continuous distillation with which he made Absolut Rent Brännvin. Instead of the usual three or four times, the vodka was distilled an infinite number of times. Absolut Peppar is made the same way, the only difference is the taste of pepper. And, like the rest of the family, it’s produced in Åhus, L.O. Smith’s birth town. Since the process will never change, neither will the true taste of Absolut Peppar.

Keeping natural ingredients natural

The main ingredients in Absolut Peppar are Absolut Vodka and pepper flavor. Absolut Vodka is made from water and winter wheat. The water comes from a deep well in Åhus, where it’s protected from impurities. The winter wheat is also grown in Åhus and differs from other crops: it’s sown one fall, and harvested the next one. Days in between it grows under the Swedish snow developing its hard grain. Also, the use of fertilizers is minimized while the pepper is as natural as the rest of the ingredients.

Nutritional Information

Typical values Per 10g alcohol Per serving*
Calories (kcal) 70 98
Total fat (g) 0 0
– Saturates (g) 0 0
Carbohydrates (g) 0 0
Sugar (g) 0 0
Proteins (g) 0 0
Salt (g) 0 0
*Serving = 44 ml

Some tips on Absolut Peppar enjoyment

Though Absolut Peppar was originally created for making the perfect Bloody Mary, it’s far from the only way of enjoying it. Just take a look below!

Get the Party Started!

Sign up for the Absolut Newsletter and receive easy-to-make recipes, inspiration, offers and more.

Enter your first name
Enter your last name
Please fill in your e-mail address
Please enter your zip code
Enter a valid month
Enter a valid date
Enter a valid year
You must be of legal drinking age in your country to continue

By clicking sign up you agree to receive news and invites from Absolut and other trusted brands from Pernod Ricard Group.

By signing up for Absolut, you agree to our Terms of Use and Privacy Policy.

Thanks for signing up!

Keep an eye on your inbox for updates from Absolut.

Something went wrong

Try again