Planet TAKING CARE
OF
OUR HOME IS
THE
ABSOLUT®
PRIORITY

Absolut believes in striving to make
as little impact on the environment as possible.

Carbon Neutral Distillation**

By continuously improving and focusing on how we can be more sustainable, we have made our distillery one of the most energy-efficient in the world*. Today, we have CO2 neutral distillation**; a fact we’re deeply proud of.

* 2018 Bier Benchmarking Executive Summary.
** Carbon emissions offset by planting trees that absorb CO2 over their lifetime.

In our production, we recycle
everything we can

We don't like to waste a thing. Everything is a resource which can be reused or recycled. Our main by-product is stillage, the leftover from the fermentation of wheat. It is used as a locally-produced and excellent food for thousands of pigs and cows in the surrounding area—reducing the need to import soy-based feed.

THE EARTH IS
TALKING TO US

Change begins with listening.

WASTE IN THE US

million tons
of waste has been generated in the US so far in 2019.

RECYCLED WASTE

of the generated waste in the US will be recycled in 2019.

LANDFILLING

million tons
of waste has been landfilled in the US in 2019 thus far.

WASTE GENERATION

In 2019, the US will generate 298% more waste than it did 60 years ago.

EXTRACTED MATERIALS

of extracted materials for US consumption are ultimately dumped or burned.

US POPULATION & WASTE

The US is home to 4% of the world’s population, yet it produces more than 30% of its waste.

WASTE TALK

mentions
have been made in social media about waste in the US so far in 2019.

RECYCLING TALK

of the US population has been talking about recycling on social media in the past month.

REPURPOSE TALK

mentions
have been made about repurposing in the US on social media in 2019 thus far.

ECO-FRIENDLY
DRINKING TALK

mentions
have been made about eco-friendly drinking in the US on social media in 2019 thus far.

All of these facts are an approximate estimation for 2019 in the US based on the following sources:

National Overview: Facts and Figures on Materials, Wastes and Recycling (2015) report, by United States Environmental Protection Agency Trash in America 2018 report, by United States Public Interest Research Groups GLAAD’s Accelerating Acceptance 2015 Report Real time social listening, Radarly / Linkfluence.com

ACTION

We believe the waste problem is getting out of hand, so we partnered with
Dan Tobin Smith to showcase how waste can be re-used to make something beautiful.

Good taste
won't let the world
go to waste

Check it out
JOIN OUR MOVEMENT
JOIN OUR MOVEMENT

Do your part for
a better Planet Earth.

PEOPLE
PRODUCT