5 FACTS ABOUT VODKA YOU WOULD NEVER BELIEVE

Vodka is the most used spirit for cocktails — largely due to its neutral flavor, or a flavor enhancer, as we like to call it. Vodka is usually made from grains like rye, rice, wheat, and vegetables such as corn and potatoes. Nowadays, some distilleries even try using fruits like grapes and apples. Unlike many other liquors, vodka doesn’t have strict rules for how it’s made, so people can get creative with the process.

But hey, we’re sure you already know a thing or two about vodka, but did you know this?

1. Vodka was used as medicine

In the early days of vodka, it was used as medicine and was thought to have magical powers that could heal your wounds and sooth your soul. We don’t know about the soul part, but it has been proven that vodka can sometimes heal wounds, although careful application is required.  

2. Vodka actually means water

Yeah, it does, in Russian. It originates from the Russian word “voda,” which translates to water. It is likely that it gained its name from its clear look and seemingly taste-less flavor.

3. Vodka was once used as currency

In the past, vodka served as a form of currency due to its immunity to inflation. It was utilized to purchase goods, services, and even to settle taxes. The government implemented a specific “vodka tax” to contribute to wartime expenses. Presently, in certain regions worldwide, vodka continues to be utilized as currency, and in Russia, it remains a common medium of exchange for goods and services.

4. The percentage of alcohol cannot be less than 37.5-40%

For an alcoholic beverage to be classified as vodka in the United States, it must contain no less than 40 percent alcohol by volume (ABV). In the European Union, however, the restriction is slightly less, and must be at least 37.5 percent by volume. Our own Absolut vodka contains 40% and Absolut Elyx contains 42.3%. 

5. Vodka is usually distilled multiple times

Why might you ask? Distillation is how vodka gets pure as the process removes impurities from the vodka, leaving you with a clean spirit. Each time it’s distilled, the alcohol content and purity go up a bit. Vodkas are usually distilled three or four times, but some can go as high as ten times. At Absolut, we’re even proud to say that we distill our vodka continuously, and our distillation is CO2-neutral.

We’re super excited to announce this dynamic fusion that combines the prestige of Absolut Vodka with the refreshing zing of Sprite, the world’s beloved lemon-lime soda. It’s the perfect blend of quality and quenching. It’ll come in two versions featuring regular Sprite and Sprite Zero Sugar to cater to diverse tastes. The global benchmark for alcohol beverage volume (ABV) will be around 5%, though it may vary by market.

The initial launch is set for early 2024 in select European countries, including the United Kingdom, Netherlands, Spain, and Germany.

The iconic packaging of Absolut & Sprite ready-to-drink will feature two of the world’s most renowned trademarks: Absolut, an international symbol of premium vodka, born in Sweden in 1879 and crafted with the finest Swedish winter wheat, and Sprite, which emerged in Germany in 1959 and has grown into one of Coca-Cola’s global portfolio powerhouses.

As for us, we’re super excited to try this legendary duo as it comes to life. 

So, stay tuned next year; we’re sure this will be one to remember.

Born in the small village of Åhus in Southern Sweden, where every drop is still produced to this day, Absolut shook up the premium vodka landscape when it launched internationally in 1979 to become, arguably, the most iconic vodka brand in the world.  

The book contains over 80 mouth-watering, contemporary, and classic recipes, from ‘fuss-free crowd pleasers’ to ‘cocktails to impress,’ there’s a drink for every taste and every occasion. Captured in stunning photography and packed with all the good-to-know mixing tips, sneaky little hacks, and stories worth sharing over a Cosmopolitan or two — it’s the perfect guide, gift, and coffee table book for anyone curious about the world of alcoholic beverages and making top quality drinks from home.   

Want to get your own copy? 

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Absolut’s End Of Year Limited Edition is Absolut’s largest yearly initiative, and this year’s collaboration with Olly Alexander takes it to a new level. Olly Alexander, a singer, songwriter, actor, and social activist, has left a lasting mark on the LGBTQIA+ community and mental health advocacy as a fearless voice at the forefront of discussion. His involvement in the project brings a depth of meaning to the Absolut Mosaik edition that transcends the ordinary. 

The redesign of Absolut’s iconic glass bottle brings to life what ‘Born to Mix’ means to Olly, breathing life into a design that holds great significance. 

The mosaic motif, characterized by its unique and diverse individual pieces coming together to form a harmonious whole, stands as a symbol of unity, diversity, and the strength of collective effort.  

Absolut Mosaik encapsulates the celebration of individuality, emphasizing that beyond our differences, we have the power to push boundaries, drive positive change, and create a better world. 

Starting October 1st, consumers worldwide will have the opportunity to get their hands on their very own Absolut Mosaik as the limited-edition bottle becomes available in countries worldwide, including France, Germany, Canada, Mexico, and Australia.