Absolut Tomorrowland 2026: A New Limited Edition Bottle Collection

We’re thrilled to announce the release of Absolut Tomorrowland 2026, a new collection of three limited-edition bottle designs that continues our partnership with Tomorrowland, promoting inclusion and unity through music.

The 2026 limited-edition bottles contain our award-winning Absolut Original Vodka – the perfect spirit for celebrating music, creativity, and togetherness.

Absolut and Tomorrowland: United We Dance

The ‘United We Dance’ partnership between Absolut Vodka and Tomorrowland is now in its fifth year and is still all about one thing: bringing people together.

Anchored in shared values of creativity and inclusivity, the collaboration celebrates music as a universal connector, with its latest collection serving as a tangible symbol of unity among audiences worldwide.

In 2025, Tomorrowland celebrated its 20th anniversary and we marked the occasion with a special limited-edition bottle created just for the milestone year. That collaboration paid tribute to two decades of unforgettable moments on the dance floor and set the stage for this new 2026 Absolut Tomorrowland collection.

What began as a way to support a single festival has evolved into a long running creative partnership, with Absolut Tomorrowland bottles, experiences, and cocktails all designed to champion openness, connection, and self-expression on and off the dancefloor.

Since 2017, the partnership has grown into a global initiative. Today, Absolut  Tomorrowland comes to life every year not just in Belgium, but also in France, Brazil, and Thailand.

Tomorrowland ‘Consciencia’ Theme

The Tomorrowland theme reveal is one of the most eagerly awaited moments in the global music calendar, a defining cultural moment that unites millions of EDM fans worldwide.

Tomorrowland’s theme is one of the most closely guarded secrets in the music world – it’s not just a stage; it’s the heart of the Tomorrowland experience.

Until now, Tomorrowland had never invited another partner to work with that concept or bring the theme vision to life anywhere else. At Absolut, we’re proud to be the first partner ever trusted by Tomorrowland to reveal the festival’s iconic design.

With this in mind, we’re proud to share that the 2026 limited-edition bottles offer a first glimpse of this year’s ‘Consciencia’ theme for Tomorrowland Belgium.

With Consciencia, Tomorrowland introduces a powerful artistic thread that begins in Belgium, journeys onward to Thailand, and ultimately culminates at Tomorrowland Brazil. More than a theme, Consciencia is a living narrative that travels across continents, connecting cultures and communities through one unified vision

Absolut Vodka at Tomorrowland Belgium 2026

As Tomorrowland’s official vodka, we will once again host an on-site experience that captures the energy and excitement of one of the world’s biggest electronic music festivals, through a visual mix of culture, connection and a cocktail created exclusively for the Belgium 2026 event.

Absolut Tomorrowland Spritz

Raise a glass to Absolut Tomorrowland with the Absolut Tomorrowland Spritz – a dry, sparkling spritz with a playful, candy-like twist and a subtle nod to our Swedish roots.

Built directly inside the glass (no cocktail shaker needed!), it combines Absolut Vodka, rhubarb syrup, and lemon juice, then is topped with Prosecco and soda water. Finish with half a strawberry and a sprig of mint for the full festival-ready look. Check out the full recipe for the Absolut Tomorrowland Spritz.

United we dance!

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Learn more about Absolut Tomorrowland 2026.

For decades, Absolut has long been recognized for its creative collaborations, including teaming up with artists around the globe to create limited edition bottles.

One of our most popular collaborations have been those where we celebrate different cities and countries, highlighting their unique culture and rich multiculturalism. With every limited-edition bottle release, our goal is to capture the essence of each city or country by collaborating with local artists.

In the post, we enter the Mayan temples to revisit Absolut Mexico.

The Celebration of Culture

Absolut Mexico was a limited-edition vodka bottle in collaboration with Mexican contemporary artist and tattooist, Jeronimo Lopez Ramirez (aka Dr Lakra). The bottle was released in 2013.

Absolut Mexico paid homage to Mexican culture and the country’s multicultural heritage. It’s said that over 60 different indigenous groups exist in Mexico today, many of which maintain their own languages. These groups are said to make up 10-30% of Mexico’s population today. Among the most influential and celebrated is the Mayan culture.

The influence of the Maya civilization on modern Mexico is visible in various aspects of modern life, including art, agriculture, social structures, and more. Flourishing in Mesoamerica from around 2000 BCE until the Spanish arrival in the 15th century, the Maya civilization has significantly shaped contemporary Mexico’s identity and heritage.

Artistic Vision for Absolut Mexico

For the Absolut Mexico limited edition vodka bottle, Dr. Lakra brought the spirit of Mexico to life with his striking artwork.

The design for the bottle featured three fundamental symbols of Mayan culture: the god Hurakan, representing wind, storm, and fire; Kukulkan, the feathered serpent deity; and Balam, the invincible jaguar warrior who illuminated the Earth during the day and fought in the underworld at night.

In this video, Dr Lakra elaborates about these Mayan figures. “Something that has prevailed in all pre-Hispanic cultures was the cult of Quetzalcoatl. Everyone spoke about this powerful, feathered serpent. The Mayans referred to Quetzalcoatl as Kukulkan,” he says.

“The jaguar has always been the serpent’s counterpart, sort of like good and evil. The jaguar was called Balam. Another element that was very important to include was the hurricane. So, it was really important to me to include the clouds, thunder, rain, and includes all these elements on the bottle.”

The Past meets the Future

Absolut Mexico allowed Dr. Lakra to bring Mexico’s rich historic past into the present, bridging the gap between ancient heritage and contemporary artistry.

Blending history with modernity has always fascinated Dr. Lakra. “My work incorporates many old and antique elements, but at the same time, I am using what already exists. I’m adding a ‘comment,’ transforming that thing into something else.”

This was certainly the case with Absolut Mexico – a perfect fusion of past and present.

Want to learn more about our Absolut Mexico limited-edition vodka bottle? Discover Absolut Mexico

If you’ve got a bottle of Absolut Mango, you’ve already made a great decision. But before we get into the drinks, let’s talk about what makes it so good.

Bold, juicy and unmistakably tropical, Absolut Mango captures the taste of fresh mango sorbet with a smooth, dry finish that makes it a natural fit for everything from tropical sours to spicy, tangy twists on classic cocktails.

From mango mules and fruit-forward martinis to bold, creative serves, Absolut Mango brings ripe tropical flavour to every glass. Here are five cocktails to make with Absolut Mango!

1. Absolut Mango Mule

A Moscow Mule is one of the most beloved cocktails around, so it was no surprise that it was named one of the most popular cocktails in 2025.

Just imagine what would happen if you took a classic Mule and gave it a tropical touch? Well, imagine no more!  Introducing the Absolut Mango Mule. This tropical mule mixes Absolut Mango together with fresh lime juice and ginger beer and is then garnished with a mango wedge.

The best part? It’s incredibly easy to make and a guaranteed crowd-pleaser whatever the occasion – no prior bartending skills required!

Check out the recipe for an Absolut Mango Mule!

2. Absolut Mango Sour

The Absolut Mango is essentially a tropical twist on a classic Vodka Sour, which substitutes original Absolut Vodka for Absolut Mango. And who doesn’t love a classic sour cocktail? T

If you’re new to the world of cocktails, sours are a category of cocktails defined by a unique formula: 2 parts spirit (like whiskey, gin, or vodka), 1 part sour (usually lemon or lime juice), and 1 part sweet (such as simple syrup). They’re commonly made with egg white or aquafaba to give the drink its signature foam.

If you’re looking to instantly bring a summery vibe to your party, no matter the weather, an Absolut Mango Sour is a perfect choice.

Grab your cocktail shaker and watch Rico show how to make an Absolut Mango Sour!

3. Absolut Mango Passion

The Absolut Mango Passion cocktail shakes up Absolut Mango, passion fruit, lemon juice, and sugar to create a drink bursting with sweet, juicy mango and the tangy sweetness of passion fruit. Is there a better flavor combination for a cocktail than mango and passion fruit?

Naturally a drink with these tropical flavors lends itself to summer, but the truth is this drink works at any time of year. It’s a perfect drink for laid-back hangouts with friends you know well, or when you want to create a welcoming vibe without the need to impress.

Check out the drink recipe for the Absolut Mango Passion!

4. Absolut Mango Fresca

The Absolut Mango Fresca takes inspiration from the beloved non-alcoholic Mexican beverage, Agua Fresca.

To make this drink, you’ll need a blender since you’ll be chopping up half a fresh mango and blending it before adding the other ingredients to the blender. Here’s what you’ll need:

1. 45 ml Absolut Mango
2. Half a mango cut into chunks
3. 7.5 ml lime juice
4. 2 teaspoons sugar
5. 75 ml water

Once you’ve blended everything, pour the mixture into a highball glass filled with ice. The Absolut Mango Fresca makes for a perfect summer drink.

Watch how to make a Mango Fresca with Absolut Mango!

5. Mango Breeze

The Mango Breeze is a twist on a classic Sea Breeze cocktail. The Mango Breeze is a layered drink, which means it’s a breeze to make.

The Mango Breeze mixes Absolut Mango, sweetened cranberry juice and orange juice and, as Ricardo ‘Rico’ Dynan, Absolut Global Brand Ambassador, says “it’s perfect for summer BBQs”.

To make this drink, you’ll need a juicer of some sort to juice your oranges. Ideally, you’ll have a centrifugal juicer at home to make fresh juice for your drinks, which will give drinks like the Mango Breeze and Sea Breeze an incredibly pillowy mouthfeel, elevating basic drinks to a whole new level. If not, a hand mixer works fine.

Watch Rico show you how to make a Mango Breeze!

Some like it hot, some like it hotter! Coming in hot is ABSOLUT® TABASCO™ – a new spicy flavored vodka and collaboration between Absolut Vodka and TABASCO™ brand.

This spicy vodka is our newest flavored vodka product, set to ignite tastebuds everywhere! ABSOLUT® TABASCO™ is a must-try for cocktail adventurers looking to add a little spice to their life…and their drinks!

What does ABSOLUT® TABASCO™ taste like?

ABSOLUT® TABASCO™ delivers a bold drinking experience that tantalizes all the senses. It delivers the distinctive heat and aroma of the world’s most famous pepper sauce in our premium vodka.

ABSOLUT® TABASCO™ is smooth with an inviting heat that quickly builds before leaving a long-lingering warm feeling on the lips with every sip. It’s also incredibly delicious!

Each sip of ABSOLUT® TABASCO™ contains the distinct notes of aged Tabasco chili peppers and vinegar with an underlying sweetness. This delivers a bold and pleasant heat experience that engages all the senses, immediately inviting another sip.

Making ABSOLUT® TABASCO™

ABSOLUT® TABASCO™ is crafted by fusing Absolut Vodka with the unique and natural essence from the fermented, aged red pepper mash used to make TABASCO® Sauce.

Founded in 1868 on Avery Island, Louisiana, where it’s still produced today, TABASCO® Sauce uses just three ingredients: handpicked red peppers, salt, and vinegar.

Once these ingredients are mashed together, the red pepper mix is aged and fermented in reclaimed oak barrels for up to three years, creating the sauce’s subtle, unique flavor.

Absolut Vodka is crafted using only three natural ingredients, all from one source in Southern Sweden. Pristine water from local deep wells, a proprietary strain of yeast, and winter wheat grown on nearby farms are combined to create our premium vodka. Distilled in the small town of Åhus, we use the same continuous distillation process introduced by our Swedish founder, L.O. Smith, in the 1870s, guaranteeing exceptional quality and consistency.

Prepare Your Eyes for a Fiery Surprise

As the saying goes, we eat first with our eyes. And that’s true for ABSOLUT® TABASCO™. Before you even open a bottle of ABSOLUT® TABASCO™, its bold design teases the fiery experience that awaits.

The rich heritages of both brands are immediately evident in the design of the ABSOLUT® TABASCO™ bottle. The bottle seamlessly merges their iconic elements: the vibrant colors and diamond label of TABASCO® Sauce with the unmistakably apothecary-inspired shape of Absolut Vodka.

How to mix ABSOLUT® TABASCO™

With ABSOLUT® TABASCO™, you can instantly add a fiery twist to any and all your favorite drinks.

Naturally, both vodka and hot sauce are essential components of a Bloody Mary, a now-legendary savory cocktail that has been a brunch staple for decades. With ABSOLUT® TABASCO™, you have the perfect base for crafting a Spicy Bloody Mary that turns the heat up on high.

But if you’re in the mood for something refreshing tasting yet bold, try a Spicy Lemonade. An easy-to-make tangy lemonade with a Cajun twist, perfect for any occasion.

So, go ahead – spice up your cocktail game with ABSOLUT® TABASCO™…if you dare!

Discover ABSOLUT® TABASCO™

TABASCO and the DIAMOND LOGO are trademarks of and licensed by McIlhenny Co.

If Absolut Mandrin is new to your home bar, you’re in for something good.

Part of our citrus flavored vodka family alongside Absolut Grapefruit, Absolut Citron and Absolut Lime, Absolut Mandrin brings something unique the range  and to every cocktail it goes into.

Open the bottle and you’re immediately met with the sweet, bright scent of fresh mandarin and notes of tangerine. Take a sip and you’ll taste fresh-squeezed mandarin with mature and distinguished flavors of dried mandarin peel.  

From easy highballs to fruit-forward martinis, here are five easy cocktails to make with Absolut Mandrin to get you started.

The Mandrin Boulevard 

The Mandrin Boulevard is a vodka twist on the Boulevardier – the beloved bitter-sweet classic traditionally made with bourbon, sweet vermouth and Campari. Here, Absolut Mandrin takes the place of bourbon, combining with sweet vermouth and Italian red bitter liqueur for a drink that’s sophisticated and citrus-edged.

Here’s how to make it:  

1. Fill a mixing glass with ice cubes.
   
2. Measure and add 25 ml (1 part) Absolut Mandrin.
3. Measure and add 25 ml (1 part) sweet vermouth, and 25 ml (1 part) Italian red bitter liqueur.
   
4. Give everything a good stir until it’s perfectly chilled and diluted to your liking.
   
5. Add a large piece of ice into a chilled rocks glass.
6. Pour the cocktail directly from the mixing glass into your rocks glass.
7. Garnish with a piece of orange zest. Sip and enjoy!

Watch Rico make both The Boulevardier and The Mandrin Boulevard!

Blood Orange Cosmo 

The Blood Orange Cosmo starts where the classic  Cosmopolitan. leaves off. Absolut Mandrin replaces  Absolut Citron, a splash of blood orange juice joins the mix and the lime juice is reduced to give the mandarin and blood orange room to shine.

The result is a cocktail that brings new flavor nuances to the beloved original.

Here how to mix it: 

• Grab a shaker and fill it with ice cubes.
• Add 45 ml (1.5 parts) Absolut Mandrin.
• Add 45 ml (1.5 parts) cranberry juice. 
• Add 15 ml (0.50 part) triple sec. 
• Squeeze and add 10 ml (approx. 0.35 part) of fresh blood orange juice. 
• Add 5 ml (approx. 0.15 part) fresh lime juice. 
• Shake until your shaker is frosty on the outside. 
• Strain into a chilled cocktail glass. Sip and enjoy!

The Mandrin Crush

Consider this your new cocktail crush. The Mandrin Crush combines Absolut Mandrin, passionfruit syrup, fresh lemon juice and simple syrup into something bright and tropical.

Shaken with ice and strained into a rocks glass over crushed ice, the bold citrus character of Absolut Mandrin plays beautifully against the sweet, tropical depth of the passionfruit, with fresh lemon keeping everything sharp and balanced.

Watch Rico show you how to make The Mandrin Crush!

Matilda

The Matilda is a brunch cocktail that takes the vodka Mimosa as its starting point – fresh orange juice, vodka and champagne – and then pushes the citrus further.

Absolut Mandrin and triple sec join the mix, adding a bold, layered citrus depth that takes the drink well beyond its Mimosa roots. It’s a perfect drink for a long, lazy brunch. Here’s how to make the Matilda: 

• Fill a shaker with ice cubes. 
• Add 30 ml (1 part) Absolut Mandrin.  
• Add 60 ml (2 parts) fresh-pressed orange juice. 
• Add 10 ml (approx. 0.30 part) triple sec. 
• Shake with ice until the shaker is frosty on the outside.
• Strain into a cocktail glass. 
• Top up with champagne. 

Whether you’re toasting at brunch or ringing in the New Year, the Matilda is a perfect choice.  

Mandrin Punch

Another great example of Absolut Mandrin’s versatility is the Mandrin Punch, which blends citrusy, spicy and tropical for a drink that’s sure to be a hit at any summer party.

The Mandrin Punch is exactly what a summer party drink should be – citrusy, spicy and tropical all at once. Built directly in the glass, it’s one of the easiest drinks you can make with Absolut Mandrin and one of the most crowd-pleasing. 

Check out the recipe for The Mandrin Punch or watch Rico show you how to make it!

“What are some of the best bars in the world?” If you’re like us and you’re passionate about cocktails, you’ve definitely pondered this question.

And the conclusion we’ve come to is that there are MANY great bars around the world, and we want you to join us as we visit them. 

What can we say? At Absolut, we love cocktails, and people, and life. And we love bringing these things together!

Great Bars in the World: Tjoget, Stockholm, Sweden

We start our journey in Stockholm, Sweden where we visit the buzzing bar and restaurant, Tjoget. Nestled in the vibrant Hornstull neighborhood on the inner-city island of Södermalm, Tjoget has firmly established itself as a beloved Stockholm institution.

Since its opening in 2012, it has captured the hearts of both locals and travelers from afar. “The ambition was to open the best bar,” shares Andreas Bergman, Founder Partner, Tjoget. Despite remaining very much a neighborhood bar at heart, Tjoget has achieved the remarkable distinction of being named one of the Top 50 bars in the world, not once, but twice. 

Introducing the Crew at Tjoget and the Polo Lounge Martini

“Tjoget is like a family,” says Pepe, Head Waiter at Tjoget. In this video, we meet the founder and crew at Tjoget, learn about the bar’s history, its clientele and what they believe is the secret to their success. We’ll also learn how to make one of Tjoget’s signature drinks, the Polo Lounge Martini.

“We’re gonna make a drink like a pasta dish,” explains Andreas Bergman, Founder Partner, Tjoget, about the inspiration for the drink. The Polo Lounge Martini is a variation of a classic stirred Martini, made with fat-washed Absolut vodka using brown butter and sage, showcasing their adjoining restaurant’s love for incredible Mediterranean cuisine.

Trust us, it’s a drink that’s in a league of its own, much like the bar and the people behind it.

If you’re ever in Stockholm, a visit to Tjoget is a must. But until then, pull up a seat and say “Hej!” to the crew at Tjoget.

Don’t forget to subscribe to AbsolutDrinks.com so you never miss a drink or an episode!

But before we answer that – let’s recap our previous studio challenges. 

In the first studio challenge, we put seven guests to the test to see if anybody could make a Raspberry Collins. But now, let’s see if anyone can make a Vodka Sour cocktail! 

What’s in a Vodka Sour?

A classic Vodka Sour recipe is made with vodka, lemon juice, simple syrup, egg white, and a few dashes of bitters, garnished with a whole cherry and a lemon wedge. What vodka should you use to make a Vodka Sour, you ask? Absolut Vodka, of course! 

Now if you’re looking for an alternative to egg whites when making a cocktail, you can use aquafaba. Aquafaba is made from water or brine produced from cooked chickpeas. Trust us, it works amazingly in cocktails if you’re wanting that wonderful velvety-like foam on your cocktail but don’t want to use egg whites. 

How do you make a Vodka Sour?

How many ways are there to crack an egg? Well, as our guests demonstrate, it turns out there’s quite a few! Similarly, how to use a cocktail shaker – who knew there were so many ways!

As you’ll see, our guests each have their unique cocktail-making style. Hey, there’s nothing wrong with making a drink a certain way – it’s your drink, after all! But, with that said, there are a few basics worth following to avoid a cocktail disaster…

We gave each of the guests the ingredients they needed to make the drink, along with the essential bartending tools. Watch as they tackle cracking eggs, separating egg whites, measuring shots, and shaking a cocktail. Hmmmm! 

So, the question remains – can anybody make a Vodka Sour? Hit play and let’s find out!

Don’t forget to subscribe to AbsolutDrinks.com so you never miss a drink!

Celebrating International Vodka Day

International Vodka Day is all about celebrating the spirit that’s shaken up cultures and cocktail menus across the globe.

Whether you’re into classic vodka cocktails or prefer to drink your vodka neat, today’s your chance to appreciate its versatility and craftsmanship – and maybe even discover a new favorite drink!

If you’re new to mixing cocktails, knowing where to start can seem a bit tricky. But fear not – we got you! In the video at the top of this page, Rico dives into vodka’s history, shares some home mixing techniques, and most importantly, shows how to make three of our most popular vodka cocktails to make at home.

Is October 4 National Vodka Day?


If you’re in the U.S., then yes – October 4 marks National Vodka Day but it’s also International Vodka Day (aka World Vodka Day) for the rest of the world.

So, no matter where you are, October 4 is the perfect day to grab your cocktail shaker, a bottle of your favorite Absolut Vodka, and raise a glass to this beloved spirit.

Looking for some drink-spiration? Watch Rico and award-winning bartender Hedda Bruce from Tjoget in Stockholm, Sweden, as they demonstrate how to make the ULTIMATE Espresso Martini!

How To Celebrate International Vodka Day

International Vodka Day is your chance to celebrate this versatile spirit in a style that’s uniquely yours. After all, everyone’s got their own taste, and that’s what makes it interesting.

Whether you’re a fan of classic vodka cocktails like a Mule or a Cosmopolitan made with our beloved Absolut Citron or want to get creative and experiment with other flavored vodkas, this is THE day to celebrate vodka in all its glory.

Need some drink-spiration? Check out the video below where Rico shakes up two versions of a Vesper Martini—a luxury spin and a classic version. Try it at your next home party and let your friends decide which one reigns supreme!

What Drink Should I Make for International Vodka Day?

That’s completely up to you! Whether you’re eager to try a new recipe that you’ve found online, make one of your favorites, or simply sip on a classic vodka tonic, the choice is yours.

Oh! And contrary to what many people think, it doesn’t require years of bartending experience or even a well-stocked fridge to make a great drink. In fact, many of the most beloved vodka cocktails in the world contain just three ingredients.

So, whatever cocktail you mix and however you decide to celebrate, we say cheers to International Vodka Day!

Absolut Los Angeles was a Local Limited-Edition Vodka Bottle release and part of our long-standing series celebrating cities and countries around the globe.

Absolut Los Angeles was, in fact, the second ever limited-edition bottle release in our Cities collaboration series.

Join us today as we walk the red carpet once again to revisit Absolut Los Angeles.

Los Angeles: A Boulevard of Dreams…and Vodka

Back in 2008, we launched Absolut Los Angeles, a Local Limited-Edition Vodka Bottle that paid homage to the boulevard of dreams.

For this city-inspired release, we aimed to capture the spirit of opportunity that LA represents—a place where people reach for the stars and pursue their dreams.

Los Angeles holds a special meaning for countless individuals, reflected in its vibrant culture and diverse community. By 2020, the Greater Los Angeles area boasted a population of 18.6 million, underscoring the city’s role as a beacon for dreamers worldwide.

At Absolut, we wanted to toast to all the dreamers.

Lights, Camera, Vodka!

There’s simply no city on the planet that’s quite like L.A. – a city that really needs to be visited to be believed.

With this in mind, we realized that for the limited-edition vodka release, we needed something special.  For Absolut Los Angeles, our innovators at home in Åhus, Sweden, spent over six months to find the perfect blend of flavors.

We even took a field trip to La-La Land to hold focus groups with local bartenders and vodka aficionados, to tune the palate. The end result was a flavor sooooooo L.A. it deserved a star on the Hollywood Walk of Fame!

The flavor? An acai, acerola, pomegranate, and blueberry flavored vodka, of course!

Improving Nature in La-La Land

For the release of Absolut Los Angeles, we partnered with a charitable environmental organization called Green Way LA to help supports its “Green Streets” initiative.

Green Way LA is dedicated to restoring nature and natural functions in the city, encouraging urban residents to “live lightly” to improve the environment, health and welfare of their communities.

This resonated with us deeply since sustainability, including sustainable production, sustainable farming and community, sustainable packaging, and sustainable ingredients is something that’s very close to our hearts.

So, raise a glass and toast to the legacy of Absolut Los Angeles, a bottle that deserved its every moment in the spotlight!

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Want to learn more about the Absolut Los Angeles Local Limited-Edition Vodka Bottle? Explore Absolut Los Angeles

Absolut Oz was a limited-edition vodka bottle and one of our many proud collaborations in our long-running series celebrating cities and countries around the globe.  

For each bottle release, we partner with local artists to create bottles that reflect the true spirit of the country or city. 

Join us in this post as we open up the vaults to revisit Absolut Oz. 

A Tribute to Australia with Baz Luhrmann  

In 2014, we launched Absolut Oz, a local limited-edition vodka bottle, celebrating the magnificence Australia, the great southern land down under. 

And who better to team up with than the legendary Aussie director Baz Luhrmann? Luhrmann served as the visionary behind Absolut’s inaugural limited edition bottle celebrating Australia. His creative genius was pivotal in capturing the essence of the land down under in Absolut Oz.  

At the time, Luhrmann was deeply immersed in the final stages of his feature film set in the 1920s prohibition era. His work seamlessly blended the allure of this historical era with a unique Australian flair.  

A celebration of equality   

“Absolut Oz is a distillation of the unifying truth that we are all equal under the sun,” said Baz Lhurmann. “While creating the drinks which feature and celebrate Absolut Oz, we reflected on that moment when the sun dips below the horizon and, as we say in the movies, the magic hour is upon us.”  

Lhurmann’s sentiment aligns with the country’s values: freedom, respect, fairness, and equality of opportunity.  

A taste of Oz 

Absolut Oz was a flavored vodka with the taste of spiced orange. 

Australia is the 12th largest producer globally. Oranges, with their vibrant hue and sun-drenched flavor, perfectly represent Australia. Thriving under the country’s warm climate and abundant sunshine, these juicy fruits mirror the lively spirit and natural beauty of the land.  

More than that, oranges can also be seen to symbolize equality. In Australia, oranges thrive in diverse climates.  The widespread cultivation and universal enjoyment of oranges reflect equality and unity in the country’s multicultural society, making the bottle’s spiced orange flavored vodka particularly significant.

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Want to learn more about our Absolut Oz limited-edition vodka bottle? Explore Absolut Oz