Absolut Los Angeles: Celebrating the City of Angels
Absolut Los Angeles was a Local Limited-Edition Vodka Bottle release and part of our long-standing series celebrating cities and countries around the globe.
Absolut Los Angeles was, in fact, the second ever limited-edition bottle release in our Cities collaboration series.
Join us today as we walk the red carpet once again to revisit Absolut Los Angeles.
Los Angeles: A Boulevard of Dreams…and Vodka
Back in 2008, we launched Absolut Los Angeles, a Local Limited-Edition Vodka Bottle that paid homage to the boulevard of dreams.
For this city-inspired release, we aimed to capture the spirit of opportunity that LA represents—a place where people reach for the stars and pursue their dreams.
Los Angeles holds a special meaning for countless individuals, reflected in its vibrant culture and diverse community. By 2020, the Greater Los Angeles area boasted a population of 18.6 million, underscoring the city’s role as a beacon for dreamers worldwide.
At Absolut, we wanted to toast to all the dreamers.
Lights, Camera, Vodka!
There’s simply no city on the planet that’s quite like L.A. – a city that really needs to be visited to be believed.
With this in mind, we realized that for the limited-edition vodka release, we needed something special. For Absolut Los Angeles, our innovators at home in Åhus, Sweden, spent over six months to find the perfect blend of flavors.
We even took a field trip to La-La Land to hold focus groups with local bartenders and vodka aficionados, to tune the palate. The end result was a flavor sooooooo L.A. it deserved a star on the Hollywood Walk of Fame!
The flavor? An acai, acerola, pomegranate, and blueberry flavored vodka, of course!
Improving Nature in La-La Land
For the release of Absolut Los Angeles, we partnered with a charitable environmental organization called Green Way LA to help supports its “Green Streets” initiative.
Green Way LA is dedicated to restoring nature and natural functions in the city, encouraging urban residents to “live lightly” to improve the environment, health and welfare of their communities.
This resonated with us deeply since sustainability, including sustainable production, sustainable farming and community, sustainable packaging, and sustainable ingredients is something that’s very close to our hearts.
So, raise a glass and toast to the legacy of Absolut Los Angeles, a bottle that deserved its every moment in the spotlight!
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Want to learn more about the Absolut Los Angeles Local Limited-Edition Vodka Bottle? Explore Absolut Los Angeles
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