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Culture & Creativity

Absolut: Born to Mix – Uniting Dance and Cocktail Culture

In our latest global initiative, Born to Mix, we blend the worlds of dance and mixology.   Here, we celebrate the powerful connection between dance and cocktails, highlighting their shared creative…

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Go to WATCH: 3 Cocktails You Can Make with Any Flavored Vodka
Cocktails & Mixology

WATCH: 3 Cocktails You Can Make with Any Flavored Vodka

It’s that time again – and, trust us, you’re not going to want to miss this episode of Absolut Drinks with Rico! In this latest episode, Rico shows how to…

Jun 27, 2025

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Go to WATCH: The Penicillin cocktail made by Rico!
Cocktails & Mixology

WATCH: The Penicillin cocktail made by Rico!

We’re back! That’s right, it’s time for a new season of Absolut Drinks with Rico. And in this first episode, we’re not holding back! Rico shows you how to make…

Jun 23, 2025

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Go to What is World Martini Day?
Cocktails & Mixology

What is World Martini Day?

World Martini Day is a worldwide annual event held on the third Saturday in June celebrating the Martini in all its glorious forms. Just like people, Martinis are wonderfully diverse,…

Jun 19, 2025

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Go to 3 Best Vodka Cocktails for Swedish Midsummer
Cocktails & Mixology

3 Best Vodka Cocktails for Swedish Midsummer

If you ask any Swede what the biggest celebration in Sweden is, they’re most certainly they’ll tell you Midsummer. Ah, yes – Midsummer!   Midsummer is a festive high time in…

Jun 18, 2025

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Go to Absolut: Born to Mix – Uniting Dance and Cocktail Culture
Culture & Creativity

Absolut: Born to Mix – Uniting Dance and Cocktail Culture

In our latest global initiative, Born to Mix, we blend the worlds of dance and mixology.   Here, we celebrate the powerful connection between dance and cocktails, highlighting their shared creative…

Jun 5, 2025

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Go to 5 Vodka Cocktails to Celebrate Pride
Cocktails & Mixology

5 Vodka Cocktails to Celebrate Pride

​Pride is celebrated around the world at various times throughout the year, showcasing the global spirit of LGBTQ+ unity. In the United States, Pride Month, also known as LGBTQ Pride…

Jun 2, 2025

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Go to 5 Vodka Drinks to Make This Summer
Cocktails & Mixology

5 Vodka Drinks to Make This Summer

The sun is shining, the air is warm, it’s time mix up some cocktails and dance until dawn! OK, well, even if you’re not planning to dance until dawn, now…

May 24, 2025

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Go to Celebrate National Mimosa Day with an Absolut Mimosa
Cocktails & Mixology

Celebrate National Mimosa Day with an Absolut Mimosa

May 16 is National Mimosa Day in the United States. But wherever you are in the world, we say grab a Champagne Flute and toast to this classic cocktail!  The…

May 16, 2025

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Go to How do YOU celebrate World Cocktail Day?
Cocktails & Mixology

How do YOU celebrate World Cocktail Day?

May 13 marks World Cocktail Day—a worldwide celebration of cocktails! So, invite some friends over and raise a glass. To help with your drink selections, we've curated a list of…

May 13, 2025

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EDITOR’S CHOICE

PreviewMedium-Lime Grapefruit Original Mandarin and Citron Vodka ABSOLUT Lifestyle 2021 RVB 16×9 HR 750mL COSMO 2 Vodka & Spirits

The Spirited Story of Flavored Vodka: From Infusion to Institution in Cocktail Culture

You’ve probably sipped on a flavored vodka cocktail at some point, but have you ever wondered about its intriguing origins? Originating as a medicinal elixir in Russia, flavored vodka was…

May 19, 2024

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A clear glass jar filled with syrup on a wooden surface, surrounded by cocktail ingredients including a bottle of Absolut vodka, a metal juicer and fresh grapes. Cocktails & Mixology

How to Make Simple Syrup and What to Use as Alternatives

If you look at basically any cocktail recipe, you’ve probably seen one common ingredient that’s in probably eight out of ten recipes. That ingredient? Simple syrup.But what is simple syrup?…

Oct 2, 2024

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Absolut Vodka bottles on the production line Vodka & Spirits

Vodka's History: A Toast to a Spirited Journey Across Time

Take a sip of knowledge and discover the fascinating history behind one of the world’s most beloved spirits—vodka.  Vodka, the beloved clear spirit, boasts a captivating and storied past that…

Feb 18, 2024

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