Absolut News Blog
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Introducing ABSOLUT® TABASCO™ – the heat is on!
Some like it hot, some like it hotter! Coming in hot is ABSOLUT® TABASCO™ – a new spicy flavored vodka and collaboration between Absolut Vodka and TABASCO™ brand. This spicy vodka…
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WATCH: How to Mix a Simplified Piña Colada with Just Two Ingredients
At Absolut, we believe making great drinks should be simple and fun. We believe that anyone can make a great drink if they have the right ingredients. So, if you…
Jun 25, 2024
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Essential Ingredients for a Classic Swedish Midsummer
Few celebrations run as deep in Swedish culture as Midsummer. Marking the arrival of the longest days of the year, it's a tradition built around nature, togetherness and making the…
Jun 20, 2024
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Martini Day: Here’s How to Make Five Classic Vodka Martinis
One of the most famous theories suggests that the Martini was concocted in Martinez, California, for a thirsty miner en route from the gold country to San Francisco. The plausibility…
Jun 19, 2024
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3 incredibly delicious yet easy-to-make summer drinks
Whether you're a seasoned mixologist or just dipping your toes into the art of cocktail making, we’ve curated three easy-to-make, yet irresistibly delicious summer cocktails that are sure to create…
Jun 10, 2024
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The story of the Absolut bottle and brand
In the 19th century, L.O. Smith laid the foundation that inspired the creation of the well-known and successful Absolut vodka almost 100 years later. During the 1970s, L.O. Smith’s heritage…
Jun 2, 2024
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WATCH: How to Make an Absolut Frozen Espresso Martini
In this episode, AJ shows you how to make the perfect, Frozen Espresso Martini aka Frappuccini Martini. That’s right, forget the Frappuccino – this summer is all about the Frappuccini! …
May 30, 2024
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The Spirited Story of Flavored Vodka: From Infusion to Institution in Cocktail Culture
You've probably sipped on a flavored vodka cocktail at some point, but have you ever wondered about its intriguing origins? Originating as a medicinal elixir in Russia, flavored vodka was…
May 19, 2024
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The Cosmopolitan Chronicles: Unraveling the Story Behind the Iconic Cocktail
The Cosmopolitan drink, a.k.a. the Cosmo, is a staple drink in modern cocktail culture. It is known for its blush-pink color, slight tartiness, and refreshing taste. The drink is often…
May 6, 2024
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Breaking the bias: Absolut takes on challenging stereotypes in fashion
For a long time, the beauty standards in the Fashion industry have been narrow, and even though there’s been a tremendous progress in the fashion industry, deep-seated human biases have…
May 1, 2024
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EDITOR’S CHOICE
4 Drinks to Make with ABSOLUT® TABASCO™
Feb 10, 2026
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Bars Worth Visiting – Inside One of the World’s Best Bars – Bar Afterglow
Feb 17, 2026
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The 10 Most Popular Vodka Cocktails of 2025
Dec 31, 2025
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