NEW!
Absolut: Born to Mix – Uniting Dance and Cocktail Culture
In our latest global initiative, Born to Mix, we blend the worlds of dance and mixology. Here, we celebrate the powerful connection between dance and cocktails, highlighting their shared creative…
Read more
Absolut Launches New Cocktail Recipe Book
Born in the small village of Åhus in Southern Sweden, where every drop is still produced to this day, Absolut shook up the premium vodka landscape when it launched internationally…
Oct 13, 2023
Read more

Absolut Mosaik: A collaboration of ART, DIVERSITY, AND ADVOCACY
Absolut's End Of Year Limited Edition is Absolut's largest yearly initiative, and this year's collaboration with Olly Alexander takes it to a new level. Olly Alexander, a singer, songwriter, actor,…
Oct 7, 2023
Read more

Remixing a Classic – The Making of Ragnar 2.0 feat Anders "Ragnar" Andersson
Today, we're joined in the studio by the man, the myth, the legend himself, Anders "Ragnar" Andersson! Join us as we delve deeper into the Swedish 90's classic Absolut Ragnar…
Aug 16, 2023
Read more

4 Vodka Lemonades With Elyse
Elyse’s vodka lemonade stand is open for business! Today, she’s going to teach you how to make four different kinds of spiked lemonade using Absolut Vodka, Absolut Citron, Absolut Lime…
Aug 9, 2023
Read more

Rico’s Mudslides!
Born in the 70’s the classic Mudslide is a decadent cocktail consisting of Absolut Vodka, Kahlúa Coffee Liqueur and heavy cream. In this episode of Absolut Drinks With Rico, we’ll…
Aug 2, 2023
Read more
EDITOR’S CHOICE

The Spirited Story of Flavored Vodka: From Infusion to Institution in Cocktail Culture
May 19, 2024
Read more
How to Make Simple Syrup and What to Use as Alternatives
Oct 2, 2024
Read more
Vodka's History: A Toast to a Spirited Journey Across Time
Feb 18, 2024
Read more