Absolut News Blog
NEW!
Introducing ABSOLUT® TABASCO™ – the heat is on!
Some like it hot, some like it hotter! Coming in hot is ABSOLUT® TABASCO™ – a new spicy flavored vodka and collaboration between Absolut Vodka and TABASCO™ brand. This spicy vodka…
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Absolut x Tomorrowland – The Importance of Connection and Togetherness
Last summer, more than 400,000 individuals from 200 countries gathered in Belgium to celebrate Tomorrowland's iconic 20-year anniversary edition. Over two weekends, attendees were treated to breathtaking performances by more…
Sep 18, 2024
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Absolut Brooklyn: A celebration of New York City’s most diverse and vibrant borough
Collaborations have always been a big part of Absolut’s DNA. In many ways our collaborations can also be seen as celebrations. Take, for example, our limited-edition Cities series where we…
Aug 26, 2024
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Absolut Rio: A Celebration of the City's Vibrant Spirit and Culture
Our Cities series exemplifies Absolut’s rich tradition of collaboration. Each limited-edition bottle release in the Cities series is a testament to our commitment to capturing and celebrating the essence of…
Aug 14, 2024
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Good Times Made Better: Innovations in Sustainable Packaging
At Absolut, we’re continually looking at ways to reduce our impact on the planet. We’re a spirits brand, but we’re also a social brand. The fact is that being more…
Aug 8, 2024
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Absolut London: A Toast to One of the World's Most Diverse and Dynamic Cities
Absolut’s limited-edition Cities series is a prime example of our long-standing tradition of collaboration, rooted deeply in our brand's essence. In the form of limited-edition vodka bottle releases, the Cities…
Aug 2, 2024
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How to Make Amazing Cocktails with Only Three Ingredients
Ever wondered what it takes to craft a great cocktail? Contrary to what many people think, it doesn’t require years of bartending experience or even a well-stocked fridge. With a…
Jul 29, 2024
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The Art of Choosing the Right Cocktail Glass
Whether at home or at a bar or restaurant, there's something undeniably charming about sipping on a finely crafted drink. Sure, the cocktail itself is amazing but it’s also about…
Jul 24, 2024
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How to Mix Drinks at Home: Essential Cocktail Tools for Mixologists
Watching a bartender preparing a cocktail at a bar is akin to witnessing a scientist in their lab. Both require precise tools and techniques to create the ideal result. It's…
Jul 19, 2024
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WATCH: How to Make a Big-Batch of Wild Berri Vodka Margaritas
OK, so you've got a few friends coming around and you’d like to serve them a delicious, chilled cocktail upon their arrival. But let’s assume you don’t have any cocktail…
Jul 17, 2024
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EDITOR’S CHOICE
4 Drinks to Make with ABSOLUT® TABASCO™
Feb 10, 2026
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Bars Worth Visiting – Inside One of the World’s Best Bars – Bar Afterglow
Feb 17, 2026
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The 10 Most Popular Vodka Cocktails of 2025
Dec 31, 2025
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