Absolut News Blog
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Bars Worth Visiting – Inside One of the World’s Best Bars – Tjoget
“What are some of the best bars in the world?” If you’re like us and you’re passionate about cocktails, you’ve definitely pondered this question. And the conclusion we’ve come to…
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WATCH: How to Mix a Simplified Piña Colada with Just Two Ingredients
At Absolut, we believe making great drinks should be simple and fun. We believe that anyone can make a great drink if they have the right ingredients. So, if you…
Jun 25, 2024
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Essential Ingredients for a Classic Swedish Midsummer
Ah, Midsummer. One of the most glorious times of the year. Deeply rooted in Swedish culture, the celebration of Midsummer marks the long-awaited arrival of summer. While there are many…
Jun 20, 2024
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Martini Day: Here’s How to Make Five Classic Vodka Martinis
One of the most famous theories suggests that the Martini was concocted in Martinez, California, for a thirsty miner en route from the gold country to San Francisco. The plausibility…
Jun 19, 2024
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3 incredibly delicious yet easy-to-make summer drinks
Whether you're a seasoned mixologist or just dipping your toes into the art of cocktail making, we’ve curated three easy-to-make, yet irresistibly delicious summer cocktails that are sure to create…
Jun 10, 2024
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The story of the Absolut bottle and brand
In the 19th century, L.O. Smith laid the foundation that inspired the creation of the well-known and successful Absolut vodka almost 100 years later. During the 1970s, L.O. Smith’s heritage…
Jun 2, 2024
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WATCH: How to Make an Absolut Frozen Espresso Martini
In this episode, AJ shows you how to make the perfect, Frozen Espresso Martini aka Frappuccini Martini. That’s right, forget the Frappuccino – this summer is all about the Frappuccini! …
May 30, 2024
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The Spirited Story of Flavored Vodka: From Infusion to Institution in Cocktail Culture
You've probably sipped on a flavored vodka cocktail at some point, but have you ever wondered about its intriguing origins? Originating as a medicinal elixir in Russia, flavored vodka was…
May 19, 2024
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The Cosmopolitan Chronicles: Unraveling the Story Behind the Iconic Cocktail
The Cosmopolitan drink, a.k.a. the Cosmo, is a staple drink in modern cocktail culture. It is known for its blush-pink color, slight tartiness, and refreshing taste. The drink is often…
May 6, 2024
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Breaking the bias: Absolut takes on challenging stereotypes in fashion
For a long time, the beauty standards in the Fashion industry have been narrow, and even though there’s been a tremendous progress in the fashion industry, deep-seated human biases have…
May 1, 2024
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EDITOR’S CHOICE
Absolut: Born to Mix – Uniting Dance and Cocktail Culture
Jun 5, 2025
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What is the World’s Worst Cocktail?
Oct 17, 2025
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Vodka's History: A Toast to a Spirited Journey Across Time
Feb 18, 2024
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