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Culture & Creativity

Absolut: Born to Mix – Uniting Dance and Cocktail Culture

In our latest global initiative, Born to Mix, we blend the worlds of dance and mixology.   Here, we celebrate the powerful connection between dance and cocktails, highlighting their shared creative…

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Go to Vodka Sauce: A Spirited Twist on Italian Cuisine
Cocktails & Mixology

Vodka Sauce: A Spirited Twist on Italian Cuisine

Are you ready for a culinary adventure that's as irresistible as it is unexpected? Welcome to the world of vodka sauce, a spirited twist to traditional Italian cuisine. Strap in…

Mar 27, 2024

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Go to What’s on the menu of our Wheat programme?
Sustainability

What’s on the menu of our Wheat programme?

Ok, so given that you’re an avid reader of this blog you know about the incentivised system we have with our wheat farmers (cheat: read previous sustaiability post). But maybe…

Mar 17, 2024

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Go to 5 lucky cocktails to sip on this St. Patrick's Day 
Cocktails & Mixology

5 lucky cocktails to sip on this St. Patrick's Day 

Ah, St. Patrick's Day—a time for shamrocks, leprechauns, and, of course, some good ol' Irish cheer. But why limit yourself to beer when there's a whole spectrum of delightful cocktails…

Mar 15, 2024

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Go to Raise Your Shots with Absolut Nights: A Trio of Flavors from around the world
News

Raise Your Shots with Absolut Nights: A Trio of Flavors from around the world

In party spirits, a trinity of unexpected flavors is ready to elevate your nights: Say hello to Absolut Nights Smoky Piña, Absolut Nights Nordic Spice, and Absolut Nights Orange Peel…

Mar 9, 2024

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Go to What’s going on in our farming community?
Sustainability

What’s going on in our farming community?

Did you know there actually is such a thing as win-win collabs? Even in our line of work. We call it the Absolut Wheat Sustainability Programme. If we break it…

Mar 1, 2024

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Go to Caffeine Meets Cocktails: Tracing the Espresso Martini's History
Cocktails & Mixology

Caffeine Meets Cocktails: Tracing the Espresso Martini's History

Discover how a blend of coffee and spirits grew to become the Espresso Martini an iconic staple in bars worldwide. The Espresso Martini is a drink woven with intrigue and…

Feb 26, 2024

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Go to Our 4 Favorite Brunch Cocktails
News

Our 4 Favorite Brunch Cocktails

In this episode of Absolut Drinks With Elyse, we're gonna show you how to make 4 of the party queen's favorite brunch sippers! From classic Bloody Marys and Mimosas to…

Feb 21, 2024

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Go to Absolut Vodka and Ocean Spray® Cranberry Ready-to-Drink Collection 
News

Absolut Vodka and Ocean Spray® Cranberry Ready-to-Drink Collection 

Get ready to elevate your cocktail game with the latest innovation from Absolut® and Ocean Spray®. Inspired by the timeless blend of Absolut Vodka and Ocean Spray Cranberry Juice, the…

Feb 15, 2024

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Go to Mixing Love: 5 Must-Try Valentine's Day Cocktail Recipes  
Cocktails & Mixology

Mixing Love: 5 Must-Try Valentine's Day Cocktail Recipes  

Valentine's Day is here, and whether you are celebrating with a crush, a partner, or friends, what better way to set the mood than with a fresh pink drink? We…

Feb 12, 2024

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EDITOR’S CHOICE

PreviewMedium-Lime Grapefruit Original Mandarin and Citron Vodka ABSOLUT Lifestyle 2021 RVB 16×9 HR 750mL COSMO 2 Vodka & Spirits

The Spirited Story of Flavored Vodka: From Infusion to Institution in Cocktail Culture

You’ve probably sipped on a flavored vodka cocktail at some point, but have you ever wondered about its intriguing origins? Originating as a medicinal elixir in Russia, flavored vodka was…

May 19, 2024

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A clear glass jar filled with syrup on a wooden surface, surrounded by cocktail ingredients including a bottle of Absolut vodka, a metal juicer and fresh grapes. Cocktails & Mixology

How to Make Simple Syrup and What to Use as Alternatives

If you look at basically any cocktail recipe, you’ve probably seen one common ingredient that’s in probably eight out of ten recipes. That ingredient? Simple syrup.But what is simple syrup?…

Oct 2, 2024

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Absolut Vodka bottles on the production line Vodka & Spirits

Vodka's History: A Toast to a Spirited Journey Across Time

Take a sip of knowledge and discover the fascinating history behind one of the world’s most beloved spirits—vodka.  Vodka, the beloved clear spirit, boasts a captivating and storied past that…

Feb 18, 2024

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