Absolut News Blog

Cocktails & Mixology

WATCH: Rico Shows You How to Make The Boulevardier  

The Boulevarider. A long-forgotten drink originating from the hustle and bustle of 1920s Paris.   Almost forgotten for 80 years, it’s a smooth, bittersweet and oh-so-elegant drink. In the words of…

Oct 15, 2024

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Cocktails & Mixology

How to Make Simple Syrup and What to Use as Alternatives

If you look at basically any cocktail recipe, you’ve probably seen one common ingredient that’s in probably eight out of ten recipes. That ingredient? Simple syrup.But what is simple syrup?…

Oct 2, 2024

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Cocktails & Mixology

Celebrate International Coffee Day with These 3 Delicious Coffee Cocktails

On 29 September, coffee lovers around the world unite to celebrate International Coffee Day, a day dedicated to honoring the beloved beverage in all its forms. There’s nothing quite like…

Sep 29, 2024

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Cocktails & Mixology

WATCH: How to Make a Classic Aviation Cocktail and a Clean Aviation Vodka-Version

In the latest episode of ‘Drinks with Rico’, Rico shows you not only how to make a classic Aviation cocktail but also a vodka-variation called the Clean Aviation. That’s right,…

Sep 26, 2024

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Cocktails & Mixology

Top 6 Most Popular Cocktails

So, you’ve got some friends coming over this afternoon and you want to impress them with couple of different cocktails but you're not sure where to start. Don’t worry –…

Sep 24, 2024

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Culture & Creativity

Absolut x Tomorrowland – The Importance of Connection and Togetherness

Last summer, more than 400,000 individuals from 200 countries gathered in Belgium to celebrate Tomorrowland's iconic 20-year anniversary edition. Over two weekends, attendees were treated to breathtaking performances by more…

Sep 18, 2024

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Culture & Creativity

Absolut Brooklyn: A celebration of New York City’s most diverse and vibrant borough

Collaborations have always been a big part of Absolut’s DNA. In many ways our collaborations can also be seen as celebrations. Take, for example, our limited-edition Cities series where we…

Aug 26, 2024

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Culture & Creativity

Absolut Rio: A Celebration of the City's Vibrant Spirit and Culture

Our Cities series exemplifies Absolut’s rich tradition of collaboration.   Each limited-edition bottle release in the Cities series is a testament to our commitment to capturing and celebrating the essence of…

Aug 14, 2024

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Sustainability

Good Times Made Better: Innovations in Sustainable Packaging

At Absolut, we’re continually looking at ways to reduce our impact on the planet. We’re a spirits brand, but we’re also a social brand. The fact is that being more…

Aug 8, 2024

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