Absolut Movement

Absolut Movement was a limited-edition bottle aimed at inspiring people with diverse views to come together and connect. Leaning on the values of inclusivity & collective progression, Absolut has always stood for positive movement and this bottle reflects just that.

Released in October 2020, the bottle is a celebration of human spirit and collective action in which diverse views and voices come together to create uplifting, positive change. Made from frosted blue glass, the upwards spiral design is symbolic of the never-ending cycle of change. The swirling motion specifically attempts to capture the positive energy and upward movement that characterizes collective progression.

The key visual, which was designed with bright, intertwining colours, features empowering messages like ‘Stand Out’ ‘Unite As One’ ‘March Forward’ and ‘Shift Views’. It encourages what Absolut has always strived for; promoting diverse voices connecting as one.

Henrik Ellström, Director Strategy & Innovation at Absolut says,

As human beings, we’re social by essence and are far more powerful as a collective. We are different and this diversity is an asset: great things happen when different minds come together

Following the same iconic Absolut production method, the ingredients that create Absolut Vodka’s unique taste are never compromised. Made exclusively from natural ingredients, Absolut has a rich, full-bodied and complex, yet smooth and mellow taste, with a distinct character of grain, followed by a hint of dried fruit.

Absolut Movement was released as a limited edition on October 1st, 2020.