Absolut News Blog
How do YOU celebrate World Cocktail Day?
May 13 marks World Cocktail Day—a worldwide celebration of cocktails! So, invite some friends over and raise a glass. To help with your drink selections, we've curated a list of…
May 13, 2025
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5 drinks to make with Absolut Citron
Absolut Citron is more than just a delicious Lemon-Flavored Vodka, it’s our most popular flavored vodka and even inspired the creation of The Cosmopolitan, one of the most loved and…
Feb 17, 2025
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Ready-to-Drink Cocktails: 5 Reasons Why RTDs Are Trending
In recent years, the popularity of ready-to-drink (RTD) cocktails have taken off, being a great choice for people looking for a convenient way to enjoy their favorite cocktails. Before you’ve…
Nov 20, 2024
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Absolut Chicago: Celebrating arts and community in The Windy City
Collaborations have always been a big part of Absolut. Absolut collaborations are celebrations of art, design, fashion, and music. But sometimes, we also celebrate places. Take, for example, our limited-edition…
Nov 11, 2024
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ABSOLUT® LAUNCHES LIMITED-EDITION ANDY WARHOL BOTTLE CELEBRATING REDISCOVERED BLUE PAINTING
Inspired by the rediscovery of Warhol’s Absolut Blue painting, Absolut is launching a limited-edition bottle in collaboration with The Andy Warhol Foundation for the Visual Arts. This new bottle builds…
Sep 26, 2024
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Absolut London: A Toast to One of the World's Most Diverse and Dynamic Cities
Absolut’s limited-edition Cities series is a prime example of our long-standing tradition of collaboration, rooted deeply in our brand's essence. In the form of limited-edition vodka bottle releases, the Cities…
Aug 4, 2024
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Essential Ingredients for a Classic Swedish Midsummer
Ah, Midsummer. One of the most glorious times of the year. Deeply rooted in Swedish culture, the celebration of Midsummer marks the long-awaited arrival of summer. While there are many…
Jun 20, 2024
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The story of the Absolut bottle and brand
In the 19th century, L.O. Smith laid the foundation that inspired the creation of the well-known and successful Absolut vodka almost 100 years later. During the 1970s, L.O. Smith’s heritage…
Jun 2, 2024
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The Spirited Story of Flavored Vodka: From Infusion to Institution in Cocktail Culture
You've probably sipped on a flavored vodka cocktail at some point, but have you ever wondered about its intriguing origins? Originating as a medicinal elixir in Russia, flavored vodka was…
May 21, 2024
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