We are Absolut Vodka. The One that mixes with others to reach its full potential. The One that strips its labels to say that there are none. The One that shows solidarity, love and respect for diversity and equality. The One Original.
America was the place where everything kicked off and the journey of Absolut began. A land where nationality, race, gender and opinions are perks and not problems. A land shaped by inclusivity and the freedom to express who you are and whomever you want to be. A land of opportunity where everything is possible.
To visually embody not only the game-changing era that defines who we are today, but also embrace our affection for America, we joined forces with Los Angeles based contemporary artist and designer Geoff McFetridge.
Geoff painted a picture that made our words dissolve. Two human hands, one embracing the other. Neither defined by gender, heritage nor age. It could be your hand, it could be my hand, telling a story of a nation shaped by its inclusive mindset. The design is friendly and inviting, with stars that spark of energetic optimism. Bold and direct. Calm and thoughtful.
When in doubt we can always retrace our steps by looking at this limited edition bottle of Absolut Vodka Original, reminding ourselves of our origin, and why originality will always win.
Sign up for the Absolut Newsletter and receive easy-to-make recipes, inspiration, offers and more.
Keep an eye on your inbox for updates from Absolut.
Enjoy $5 toward your first order courtesy of Drizly with code “HELLO2020"
Must be 21+. Expires 12/31/20. New customers only and cannot be combined with any other offer. Per applicable law, value may be applied towards order total or shipping or delivery fees. Includes orders of non-alcoholic items. Courtesy of Drizly.