Every bottle of Absolut Vodka has a story to tell. Its historical journey from Sweden to the world is one steeped in tradition in vodka-making commitment to our source and community. Having One Source and One Community means we respectfully control the entire process from seed to bottle, tracing the very product that is in your hand back to our farmers.
One source is our production philosophy, meaning that every aspect of our production journey takes place in and around the small village of Åhus, Sweden. All ingredients for Absolut Vodka are sourced from southern Sweden. Every drop of water and every seed of wheat comes from one water source, one village, and one community. This is the reason why no matter where you are in the world Absolut will always have the same high quality.
At Absolut, we only use hardy winter wheat from the area surrounding Åhus in Southern Sweden. The fertile fields in southern Sweden are ideal for growing wheat, with yields around twice as high as the global average for wheat production.
By continuously improving and keeping a focus on how we can be more sustainable we have made our distillery one of the most energy-efficient in the world*. Today, we have CO2 neutral distillation**; a fact we are very proud of.
* 2018 Bier Benchmarking Executive Summary
** Carbon emissions offset by planting trees that absorb CO2 over their lifetime.
For us, sustainable farming starts with shared values – and acting on them. By working together for our collective future, making smart choices for the environment, and therefore ourselves, we stay true to what we have strived for long before it was on trend – being a more sustainable brand.
We promote Sustainable farming techniques through our Cultivation Concept, promoting greater quality winter wheat and sustainable farming techniques. It has a strict set of protocols for the quality of the wheat supplied by the farmers. Rigorous checks take place for each wheat delivery to ensure the correct moisture level and wheat cleanliness to name just a few quality parameters. An important practice for our partnering farmers is called crop rotation. This means that they rotate the crops between for example rapeseed, wheat, and peas on a yearly basis. Crop rotation keeps the soil healthy, minimizing the need and use for fertilizers and pesticides.
From our raw spirit distillation, we get a by-product called stillage or drank in Swedish. It’s rich in protein, so we feed thousands of pigs and cows in our near surroundings. Every day.
Yes, our bottles are clear. But also, pretty green. We are big fans of sustainability and constantly strive for improvement. Today, every Absolut Vodka bottle is made with more than 40% recycled glass.
Through the years, Absolut has done all kinds of proud activities, including the first spirits bottle ever to wear the rainbow flag, which was made in collaboration with Gilbert Baker, the designer behind the original flag. To us, the rainbow flag represents the diverse voices of the LGBTQ community coming together, celebrating difference in unity. Now, when the rainbow flag is about to turn 40, the time has come to give the rainbow a permanent place in our portfolio. This time with brush strokes, screen-printed on the glass, creating a strong connection to the creative artists that have been inspired by the Absolut bottle in the past. Absolut Rainbow Edition is limited in volume, but not in time. Consume what’s inside, but please share the responsibility of spreading the message on the outside! Taking pride in diversity is what the world needs, now more than ever.
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