What does it mean “to redeem an NFT”?

Redeeming an NFT is the process of connecting the Non-Fungible Token itself with underlying assets.

The exact meaning of “redeem” in the context of NFTs can depend on the specific use case or platform: for our Seletti x Absolut Born To Mix3D project it means obtaining the physical possession of the limited edition design items linked to every NFT. In fact, the collaboration with Seletti resulted in four NFTs connected to four exclusive design items: Espresso Martini, with a luminous lampshade in the color orange; Absolut Mule, recognizable by its light blue color; Absolut Tonic, of an effervescent yellow and the very rare Born To Mix, in a lunar white.