What is Web 3.0?

Web 3.0 is the next stage of the World Wide Web’s evolution, and it promises to bring major changes to the way we use the Internet. The main idea behind Web 3.0 is to create a decentralized environment where users have more control over their data and privacy, and where applications and services can be built on open and transparent networks.

The current web, Web 2.0, is largely centralized, meaning that just a few large companies control much of the data and services on the internet. This has led to concerns about privacy, security, and the exploitation of user data for profit. With Web 3.0, the goal is to create a more decentralized web, where users can store and share their data in a way that is secure and private, without relying on a single central authority.

One of the key technologies behind Web 3.0 is the blockchain. A blockchain is a decentralized database that allows users to securely store and share data without relying on a central authority. This means that users can have more control over their data and its use, and that applications and services can be built on more transparent and open networks.

In conclusion, Web 3.0 is a major step forward for the World Wide Web, and it promises to bring about major changes to the way we use the Internet. With a more decentralized and secure web, better privacy, and more intelligent and personalized experiences, Web 3.0 has the potential to make the Internet a more open, transparent, and democratic place for everyone.

The Seletti x Absolut Born To Mix3D project and its NFT collection represent the first step of Absolut Vodka into the Web 3.0 world. But for sure it is not the first time that the brand leads its lovers to explore new fronteers… In fact, incontinuity with the success achieved in 2021 through the campaign on Twitch “We can’t wait to get back together #IRL”, Absolut returns to engage its tech savy community with an innovative project aimed at connecting, once again, real and digital.

The Seletti x Absolut Born To Mix3D project aims to convey the values of the Absolut universe that want to create a more inclusive world, where people and ideas can mix in an authentic and fun way in real life as well as in virtual life. Precisely for this purpose, Absolut chooses Web 3.0, the decentralized and equal place par excellence, to host its new Born To Mix3D project.