Absolut 72 Bian
2010
Since the early 90’s, we have had the privilege of collaborating with fashion designers such asTom Ford and Versace, Stella McCartney and Gaultier. With Absolut Mode, we wanted to further strengthen our commitment to the world of fashion and reflect its diversity by launching this twelve facet bottle in collaboration with three leading names from the contemporary fashion scene.
The campaign, featuring supermodel Shannan Click, was shot by renowned fashion photographer Sharif Hamza. To celebrate the launch of Absolut Mode Edition, we also collaborated with leading fashion designerGareth Pugh, who dressed the bottle in an amazing outfit.
To capture the unique bottle design that is wrapped with a band in midnight blue silk cloth with text embroidery, Sharif Hamza built a large version of the bottle with mirror facets. He placed supermodel Shannan Click within the bottle and dressed her in midnight blue creation. The shoot resulted in one of the most fashionable campaigns Absolut has ever made.
Gareth Pugh’s reflection of fashion is showcased through a unique handmade bottle collar, which sits perfectly on the bottle. Inspired by the “Stealth Bomber” arms from his Spring/Summer 2007 show, Pugh’s bottle collar enhances the silhouette of Absolut Mode, while simultaneously capturing the essence of Pugh’s impressive work.
2010
2018
2018
2014
2010
2006
2009
2010
2016
2017
2012
2013
2013
2008
2019
2013
2013
2007
2018
2015
2013
2017
2016
2010
2012
2013
2015
2011
2015
2018
2023
2012
2014
2013
2016
1992
2012
2008
2008
2013
2012
2011
2023
2013
2020
2007
2009
2016
2013
2014
2013
2012
2017
2012
2009
2011
2017
2022
2011
2014
2010
2012
2012
2009
2021
2012
2011
2018
2020
2011
2018
Enjoy Responsibly. Do not forward to anyone under legal drinking age.