New flavor launch: Wild Berri

Absolut Vodka is launching its new berry flavor, Absolut Wild Berri, as it continues the enhancement of its entire flavor portfolio and mission to deliver high quality vodka designed for mixing.

Absolut Wild Berri has an invitingly sweet taste with an underlying symphony of berry notes. Using only natural flavors and with no added sugar, the 38% ABV vodka offers a natural taste of freshly picked blueberries, blackberries and wild strawberries combined with spicy hints in the flavor.

Its launch marks the latest instalment in the flavors range from Absolut which saw the harmonisation of the brand’s entire portfolio earlier this year. Made in its home of Åhus in southern Sweden, the flavors portfolio pays homage to the brand’s provenance, authenticity, and progressive DNA. Now with a refreshed style and taste that’s even more authentic, the berry flavor creates an elevated taste experience.

As part of Absolut’s commitment to mix cocktails, people, and ideas, Absolut Wild Berri can be used to create a wide range of perfectly balanced drinks either at home or in a bar. Consumers can try Absolut Wild Berri with lemonade for something sweet and bubbly or served as a Wild Berri Vodkarita cocktail. A favourite for those looking to upgrade a regular margarita, with only a shaker, ice cubes, vodka, lime juice, simple sugar and two to three seasonal berries, the delicious cocktail is also simple enough to mix at home.

Speaking on the new launch, Elin Furelid, Director of Product Portfolio and Innovation, Absolut shared: “The flavors portfolio was refreshed to deliver a new harmonized range with a style and taste that’s even more authentic and offers our consumers exceptional cocktails. Absolut Wild Berri is an exciting new example of how we continue to embody and drive forward those values as a brand. The launch brings with it new ways and occasions to enjoy the iconic flavor of Absolut to meet the changing tastes of consumers.”

Daniel Nilsson, Manager of Sensory Design and Strategy, Absolut: “Whether you choose to drink Absolut Wild Berri neat or in a cocktail, we know that consumers want to enjoy their vodka with a wide range of mixers – for example, soda water. Therefore, we’ve used our great expertise and passion to create Absolut Wild Berri which compliments these mixers, allowing the real berry flavors to shine through.”
The new addition will launch in 16 global markets including the US, UK, Sweden, Poland and in Absolut’s Global Travel Retail outlets.