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COMING SOON…

submit to enter the competition

To compete for the ultimate Tomorrowland experience, you need to:

  • Record an Instagram Reel using the Absolut Drop It Template
  • Publish using #UnitedWeDance
  • Submit the link to your video below
  • Make sure your profile is set to public

#unitedwedance

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Dance your way to Tomorrowland

THE COMPETITION IS NOW CLOSED AND WINNERS HAVE BEEN ANNOUNCED.

This is how you do it

  1. Get Template

    Search for the Absolut Drop It Challenge template on IG Reels

  2. Dance

    Show us your favorite festival and beat-drop dance moves

  3. Share

    Share on IG Reels using the hashtag #UnitedWeDance

  4. Submit

    Fill in the Submit Form and include your Reels link

    (Competition only valid for residents from Malta)

#unitedwedance

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Absolut X TML

Tomorrowland and Absolut share the belief that what unites us is stronger than what divides us – and together we can create a better tomorrow. And the dancefloor is where we come together to be as one. A space that provides a sense of belonging – regardless of backgrounds you are invited to join and express yourself without inhibitions.

WE’VE JUST BEGUN UNBOTTLING THE FUTURE

No matter what the future holds, we want to make it more sustainable. Our next step is reducing our impact even more. There’s still some way to go, but with time, we think our bottles will help create future spirits worth sharing.

an absolut original made to be remade

AN ABSOLUT ORIGINAL MADE TO BE REMADE

You can’t make an original without beginning at the origins. So starting here with us, you’ll find the makings of something beautiful. You’ll find the same superb Absolut Original Vodka, but with an even-more sustainable spirit—in new packaging that’s just begging to be remade for a better future.

ABSO 0129 Paper Bottle ATL GIF LONG

GROWING IN THE RIGHT DIRECTION

The truth is, paper bottles actually don’t grow on trees. They’re produced from sustainably-sourced wood fiber. These first-generation single-mould bottles are made from 57% paper with an integrated barrier of recyclable plastic.

We’re taking baby steps, minimizing our impact along the way. Until our bottles make the grade becoming fully biobased, we want everyone to do their positive part by thinking of carbon-negative ways to improve our planet.

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OUR COLLAB
IS ABSOLUT

Sure, we’re a spirits brand, but we’re also a social brand. Simply said, we’re born to mix. So whether that means sharing cocktails, conversations, or collaborations, that’s where ideas for a better future happen. That’s why we’re collabing with Paboco and the Pioneer Community consisting of the global companies Carlsberg, The Coca-Cola Co., Proctor & Gamble and L’Oreal—creating a more sustainable bottle, and future, in the process.

Absolut Paper Bottle is currently only available in selected stores in Manchester, United Kingdom.

Absolut and Tomorrowland have united to create a more diverse and inclusive tomorrow through the universal language of music.

Tomorrowland playlist

Check out our playlist to get into the festival spirit!

submit to enter the competition

To compete for the ultimate Tomorrowland experience, you need to:

  • Record an Instagram Reel using the Absolut Drop It Template
  • Publish using #UnitedWeDance
  • Submit the link to your video below
  • Make sure your profile is set to public

#unitedwedance

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Heinz x Absolut

Tomato Vodka Pasta Sauce

Heinz and Absolut have teamed up to create a limited edition tomato vodka pasta sauce that is as late as it is delicious. This collaboration brings together the expertise of Heinz in creating pasta sauces with the magic of Absolut Vodka to further intensify the flavour. The result is a rich and creamy tomato vodka pasta sauce that is sure to satisfy your cravings. Despite being late to the pasta alla vodka party, this sauce is worth the wait. So, get ready to indulge in a pasta dish that is made in pasta heaven with the Heinz x Absolut Tomato Vodka Pasta Sauce.

Order today from heinztohome.co.uk, or purchase at Waitrose & Partners. Heinz x Absolut Tomato Vodka Pasta Sauce is only available in the UK.

Penne Alla Absolut Vodka

Serving suggestion

Enjoy paired with our Absolut Pasta Spritz cocktail.
  1. Cook the penne in salted water until al dente, then strain out the pasta water, reserving a small amount for later.
  2. In a hot pan, add the cooked penne and Heinz x Absolut Tomato Vodka Pasta Sauce. Stir until the sauce is evenly distributed, adding reserved pasta water to adjust the thickness of the sauce to your liking.
  3. Serve with fresh basil leaves, finely grated parmigiano reggiano, and freshly cracked black pepper.

 

Feeling fancy? Serve with a generous helping of stracciatella di bufala or burrata to make the dish extra creamy and luxurious. Trust us, it’s worth it!

The Absolut Pasta Spritz

The perfect cocktail pairing

Ingredients:
  • 30ml Absolut Vodka
  • 20ml Ramazzotti Aperitivo Rosato
  • Top up with Prosecco
  • Garnish with Grapefruit Zest

 

How to mix:

Add Absolut and Ramazotti to a large wine glass. Fill to the brim with ice cubes, then top up with prosecco. Twist a grapefruit zest over the drink, then use it as a garnish and serve immediately. Cheers!

FAQ

Your most common questions about Heinz x Absolut tomato vodka pasta sauce answered!

Read more about the Heinz x Absolut Tomato Vodka Pasta Sauce at heinz.co.uk

Dance your way to Tomorrowland

THE COMPETITION IS NOW CLOSED AND WINNERS HAVE BEEN ANNOUNCED.

This is how you do it

  1. Get Template

    Search for the Absolut Drop It Challenge template on IG Reels

  2. Dance

    Show us your favorite festival and beat-drop dance moves

  3. Share

    Share on IG Reels using the hashtag #UnitedWeDance

  4. Submit

    Fill in the Submit Form and include your Reels link

    (Competition only valid for residents from Malta)

#unitedwedance

abvo header bg

Absolut X TML

Tomorrowland and Absolut share the belief that what unites us is stronger than what divides us – and together we can create a better tomorrow. And the dancefloor is where we come together to be as one. A space that provides a sense of belonging – regardless of backgrounds you are invited to join and express yourself without inhibitions.

The world of
Absolut Cocktails

MEET THE COCKTAILS

bloody mary

BLOODY MARY

Ingredients

1 ½ Parts / 45 ml Absolut Vodka

5 Parts / 150 ml Tomato Juice

4 Dashes Hot Sauce

⅓ Part / 10 ml Worcestershire Sauce

⅓ Part / 10 ml Lemon Juice

1 Pinch Ground Black Pepper

1 Pinch Garlic Salt

1 Lemon wedge

1 Celery stick

 

How to make

Fill a mixing glass with ice cubes. Add all ingredients. Stir and pour into a highball glass. Garnish with a lemon wedge and a celery stick.

cosmopolitan

COSMOPOLITAN

Ingredients

1 ⅓ Parts / 40ml Absolut Citron

⅔ Part / 20 ml Triple Sec

⅔ Part / 20 ml Lime juice

⅔ Part / 20 ml Cranberry Juice

1 Twist Orange Zest

 

How to make

Fill a shaker with ice cubes. Add all ingredients. Shake and strain into a cocktail glass. Garnish with an orange zest twist.

espresso martini

ESPRESSO MARTINI

Ingredients

2 Parts  / 40 ml Absolut Vodka

1 Part / 20 ml Kahlúa

1 Part / 20 ml Espresso

3 Whole Coffee Beans

 

How to make

Fill a shaker with ice cubes. Add all ingredients. Shake and strain into a cocktail glass. Garnish with coffee beans.

absolut mule

ABSOLUT MULE

Ingredients

Ice cubes

1½ Parts  / 45 ml Absolut Vodka

½ Part / 15 ml Lime Juice

3 Parts / 100 ml Ginger Beer

1 Lime wedge

 

How to make

Fill a Mule mug with ice cubes. Add Absolut Vodka and Lime juice. Top up with Ginger beer. Garnish with a lime wedge.

absolut passionstar martini

ABSOLUT PASSIONSTAR MARTINI

Ingredients

1½ Parts / 45 ml Absolut Vanilia

¾ Part / 25 ml Passion Fruit Purée

½ Part / 15 ml Vanilla Syrup

1 Slice Pineapple

1 Half Passion Fruit

Champagne or Sparkling Wine

 

How to make

Muddle the pineapple slice in a shaker. Add Absolut Vanilia, the syrup, passion fruit pulp from half a passion fruit and purée. Shake and double strain in the glass. Garnish with 1/2 passion fruit floating. Serve with a shot of Champagne or Sparkling wine.

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Absolut Happy Hour

In honor of your hard work, sign-off early for happy hour with an Absolut meeting invite to block your calender.

Enjoy Responsibly. Do not forward to anyone under legal drinking age.