Absolut Los Angeles: Celebrating the City of Angels

Absolut Los Angeles was a Local Limited-Edition Vodka Bottle release and part of our long-standing series celebrating cities and countries around the globe.

Absolut Los Angeles was, in fact, the second ever limited-edition bottle release in our Cities collaboration series.

Join us today as we walk the red carpet once again to revisit Absolut Los Angeles.

Los Angeles: A Boulevard of Dreams…and Vodka

Back in 2008, we launched Absolut Los Angeles, a Local Limited-Edition Vodka Bottle that paid homage to the boulevard of dreams.

For this city-inspired release, we aimed to capture the spirit of opportunity that LA represents—a place where people reach for the stars and pursue their dreams.

Los Angeles holds a special meaning for countless individuals, reflected in its vibrant culture and diverse community. By 2020, the Greater Los Angeles area boasted a population of 18.6 million, underscoring the city’s role as a beacon for dreamers worldwide.

At Absolut, we wanted to toast to all the dreamers.

Lights, Camera, Vodka!

There’s simply no city on the planet that’s quite like L.A. – a city that really needs to be visited to be believed.

With this in mind, we realized that for the limited-edition vodka release, we needed something special.  For Absolut Los Angeles, our innovators at home in Åhus, Sweden, spent over six months to find the perfect blend of flavors.

We even took a field trip to La-La Land to hold focus groups with local bartenders and vodka aficionados, to tune the palate. The end result was a flavor sooooooo L.A. it deserved a star on the Hollywood Walk of Fame!

The flavor? An acai, acerola, pomegranate, and blueberry flavored vodka, of course!

Improving Nature in La-La Land

For the release of Absolut Los Angeles, we partnered with a charitable environmental organization called Green Way LA to help supports its “Green Streets” initiative.

Green Way LA is dedicated to restoring nature and natural functions in the city, encouraging urban residents to “live lightly” to improve the environment, health and welfare of their communities.

This resonated with us deeply since sustainability, including sustainable production, sustainable farming and community, sustainable packaging, and sustainable ingredients is something that’s very close to our hearts.

So, raise a glass and toast to the legacy of Absolut Los Angeles, a bottle that deserved its every moment in the spotlight!

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Want to learn more about the Absolut Los Angeles Local Limited-Edition Vodka Bottle? Explore Absolut Los Angeles

Here it is people! This year’s most anticipated vodka launch has arrived. We hope you’re sitting down as we present to you, Absolut Haring!

Absolut Haring is our proud collaboration with one of the world’s most influential pop artists of all time, Keith Haring (1958-1990). Rooted in the shared belief that art is for everybody, Absolut Haring Artist-Edition celebrates the legacy and movement of Keith Haring.

You see, Haring was all about shaking things up, taking art off museum walls and into the real world, and this bottle is ready to kick-start that movement for a new generation.

Championing creativity as a unifying force, just like Haring did on the gritty streets and pulsing subways of 1980s New York, this launch is your call to action. So, get up, get down, and grab yours before it’s gone!

Absolut x Haring: A collaboration of nearly 40 years

Almost forty years ago, at the suggestion of his friend—the one and only Andy Warhol—Keith Haring became the second artist to reimagine the iconic Absolut bottle.

He created four striking pieces, each showcasing the iconic silhouette front and center. The selected Absolut Haring artwork became a classic in our 1986 Absolut campaign. With Haring’s unmistakable red lines and a joyous crowd of dancing figures set against a bold yellow canvas, the artwork bursts with energy.

More than a bottle: Reawakening Haring’s Iconic Art

To celebrate this release of this artist-edition, we’ve created a Haring-inspired bottle like never before. This bottle isn’t just packaging—it’s a celebration in motion.

The debossed glass design features figures from the original 1986 painting, Haring’s own handwriting, signature and take on the Absolut medallion. The result is, well, a work of art in itself.

It blends the unmistakable soul of Haring’s art — those bold lines, electric colors, and dancing figures that lit up everything from subway tunnels to gallery walls —with Absolut’s belief in creativity as a catalyst for positive change. Join the movement!

Absolut Haring Fizz Signature Drink

With a bottle design this stunning, it demands a signature cocktail that’s just as bold and striking.

To capture Haring’s essence in a glass, the drinks team here at Absolut created the Absolut Haring Fizz—a cocktail that pays homage to the artist’s love for Asian cuisine.

A true fusion of art and flavor, the Absolut Haring Fizz combines Sesame-Washed Vodka, Citrus Sherbet, and Apple-Ginger Foam, resulting in a drink so unique, unlike anything else. Although it involves quite a bit of prep, like great art, some creations are simply worth the wait!

The Bottle is now available in Global Travel Retail and continuously rolled out in markets from October.

Want to learn more? Visit Absolut Haring

In our latest global initiative, Born to Mix, we blend the worlds of dance and mixology.  

Here, we celebrate the powerful connection between dance and cocktails, highlighting their shared creative ability to unite people and spark meaningful social connections.  

Born to Mix: A Celebration of Movement  

Mixing is movement. Whether we’re swirling, shaking, or stirring while crafting iconic cocktails like the Absolut Cosmo or the Absolut Espresso Martini, the process demands precision, rhythm, and creativity—much like dance.  

From viral social media trends to underground battles, dance is a universal language that transcends borders, energizes communities, and brings people together through shared expression. 

Dance and Cocktails: A Perfect Blend 

At the heart of our “Born to Mix – World of Absolut Cocktails” experience is a film crafted by a collective of global creatives, including renowned choreographer Shay Latukolan, where dance battles and cocktails intertwine.  

Directed by Henry Scholfield, one of the world’s leading music video directors, the film features a diverse group of world-class dancers whose infectiously choreographed moves bring Absolut’s most iconic vodka cocktail serves to life through energetic dance battles.   

From the smooth sophistication of the Absolut Cosmo to the fiery edge of a spicy Absolut Bloody Mary, each cocktail showcases joyful self-expression and liberating creativity.  

The dance battles are soundtracked to a bold cover version of En Vogue’s classic anthem, “Free Your Mind,” by rapper, DJ, and record producer Channel Tres. With powerful lyrics and danceable beats, the reimagined track makes for an unexpected yet perfect mix.  

Absolut’s Commitment to Creativity and Connection 

Deb Dasgupta, VP Global Marketing at Absolut Vodka, shares:  

“Absolut has always been a fierce champion of creativity and cultural change. With Born to Mix – World of Absolut Cocktails, we’re not just honoring that legacy, we’re elevating it. Dance today is the ultimate act of mixing – raw, real, and full of expression. By celebrating movement and mixology as universal languages, we’re inviting people to connect, express and spark cultural mixing – from the bar to the dance floor and beyond.” 

Absolut: A Catalyst for Cultural Mixing 

This latest initiative shows that we are a true catalyst for mixology—not just in drinks, but in culture.  

From introducing the first flavored vodka, Absolut Peppar in 1986, to helping define game-changing cocktails such as the Cosmopolitan, thanks to Absolut Citron, we like to think we have shaped more than what people drink, but how they come together. 

Click here to watch the new film and listen to Channel Tres’ remix of “Free Your Mind”.

​Pride is celebrated around the world at various times throughout the year, showcasing the global spirit of LGBTQ+ unity. In the United States, Pride Month, also known as LGBTQ Pride Month, is observed every June. Meanwhile, other countries host their own pride celebrations, each adding its unique flair to the ongoing celebration of diversity and inclusion.

Here at Absolut, we believe Pride is something that should be celebrated every day. We’ve put together a list of five of the best Vodka cocktails to make at home whenever you choose to celebrate Pride!

These vodka cocktails cover every color of the rainbow, ensuring everyone’s tastes are celebrated. Cheers to that!

Screwdriver

With just two ingredients – Absolut Vodka and fresh-squeezed Orange Juice – the Screwdriver showcases how two elements, no matter how different from each other, can unite to form a perfect whole.

So simple yet so perfect, the Screwdriver is one of the most popular cocktails around the world. Discover the recipe for a Screwdriver cocktail.

Cosmopolitan

We asked Ricardo ‘Rico’ Dynan, Absolut Global Brand Ambassador, what he thinks of the Cosmopolitan. “It’s a citrus phenomenon,” he says. And he’s not the only one who thinks that.

The Cosmo is one of the most beloved cocktails in the world, ranking #2 on the list of the most popular cocktails of last year. Known for its signature pink hue and tart citrus flavors, a classic Cosmopolitan mixes Absolut Citron (Lemon-Flavored Vodka), Triple Sec, Sweetened Cranberry Juice, and Fresh Lime Juice. Check out the recipe for a Cosmopolitan.

Blue Andy

Let the Blue Andy inspire you—it’s a cocktail that boldly stands out and embraces its uniqueness! Its vibrant electric blue color turns heads for all the right reasons.

Made with Absolut Vodka, Apple Juice, and Blue Curaçao, topped up with Lemonade and garnished with a Lime Wedge, the Blue Andy cocktail is a fabulous blend of fruity and citrusy flavors.

Discover how to make a Blue Andy cocktail.

Vodka Basil Smash

The Vodka Basil Smash combines Absolut Vodka with the tartness of Lemon Juice, a touch of Simple Syrup to sweeten things up, and welcome twist of muddled Basil Leaves for a uniquely delicious experience.

This drink proves that when you mix things up, you get a smashing success! Just like Pride, it’s all about celebrating the unexpected and finding joy in the blend.

Discover our Vodka Basil Smash recipe.

Pornstar Martini

The Pornstar Martini struts its stuff with style, flaunting a glamorous blend of Absolut Vanilia (Vanilla-Flavored Vodka), Vanilla Syrup, fresh Passion Fruit, and muddled Pineapple, all paired with a cheeky shot of Champagne or Prosecco on the side.

It’s bold, sweet, and bursting with unapologetic flair, just like the spirit of Pride.

Check out our Pornstar Martini recipe.

Absolut Berlin was a Limited-Edition Vodka Bottle and part of our series celebrating cities and countries around the globe.

Each bottle in our Cities collection is made in collaboration with local artists to capture the authentic essence of their city through their unique perspective and artistic expression.

For Absolut Berlin, we partnered with a Berlin-based artist to Zhivago Duncan to bring the city’s vibrant energy and rebellious spirit to life.

Here, we revisit Absolut Berlin and explore the artist’s inspiration and the creative journey behind one-of-a-kind bottle design and unique collaboration.

Berlin: A city of Endless Inspiration and Creativity

In 2014, we launched Absolut Berlin, an homage to this creative mecca and the people who fuel it with talent, ideas, and energy. Choosing Berlin was a no-brainer, as its vibrant, multicultural, and artistic atmosphere perfectly embodies the spirit we celebrate.

One American newspaper likened Berlin to New York City in the 1980s, where affordable rents, ubiquitous graffiti, and an electrifying atmosphere of creativity characterize a city in transition.

Berlin has been the birthplace of renowned art movements such as Expressionism and the Bauhaus. Today, it remains one of the most creative cities in the world, a place buzzing with artists, musicians, filmmakers, performers, and video game developers.

Capturing Berlin’s Spirit with Artist Zhivago Duncan

To capture the spirit of Berlin in the bottle design, Absolut turned to Zhivago Duncan, an artist whose work displays a dazzling energy and virtuosity. Born in the United States, studied in the U.K., and now based in Berlin, Duncan, who speaks six languages, and works in as many artistic mediums, is a global citizen with a unique perspective on our contemporary world.

“As soon as I moved to Berlin, I fell in love with it,” says Duncan. “It’s a vibrant city directed towards the future. A place where people work hard and play hard, and where you don’t have to yield to all the conventionalities that other capitals have given into — where at 2 AM you may be at a club or in your studio working. But wherever you are, the creative energy of the city blasts through the windows. For me the idea of tagging the Fernsehturm suggests how the creative impulse can lead to remarkable feats, or a spray can mounted on a drone. Berlin is known to have always been a free and creative city.”

The artwork for Absolut Berlin

When we approached Duncan, we were hoping for one of his wonderfully “messy”, and anarchic multimedia creations. And there was not a splash of disappointment.

Duncan’s design transforms the iconic Absolut bottle into a window showcasing one of Berlin’s landmarks – the Fernsehturm. The bottle features a magnified image of the Fernsehturm’s famous sphere, adorned with the graffiti-style quote, “Es ist nicht einfach immer ein Rebell zu sein,” which translates to “It’s not easy to always be a rebel.” This perfectly captures the spirit of a city that has long been at the forefront of contemporary art and culture.

The color palette reflects Duncan’s personal experience of Berlin: gray for the old cement structures, green for the urban forests, turquoise for the oxidation of old statues, cadmium yellow for the golden bricks during a Berlin summer sunset, and pink for the sunrise after a long night out exploring the city and its people.

Duncan never shies away from pushing the boundaries in his artistic expression, something we deeply resonate with. This collaboration was truly special for both of us.

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Want to learn more about our Absolut Berlin Limited-Edition Vodka Bottle? Explore Absolut Berlin

You’ve probably heard the terms “built drink” and “built cocktail”, but what exactly does it mean? Well, it essentially means you add all the ingredients straight into the glass, no need for fancy home bartending tools, shaking or straining. With that said, many may benefit from a gentle stir to mix the ingredients.

Built drinks are some of the most popular around and come in many variations. Unlike say sours or martinis, “building” a cocktail refers to the technique used to make the drink, rather than a specific style or family of cocktails.

For example, a Vodka Soda (aka Skinny Bitch) is a built drink but so is a Mojito. Both are very different, yet both are built drinks. A Gin and Tonic, Vodka Tonic (aka Skinny Bitch), Pimm’s Cup, Tom Collins, Paloma, Sea Breeze, and all Spritzers are all other great examples of built cocktails.

Is there a certain order for cocktail ingredients? 

Some bartenders may insist on a ‘strict’ order for building a drink —ice first, then mixer, followed by spirit—but that’s not necessarily the case.

For built drinks, the order of adding the spirit versus the mixer isn’t particularly important. “When you’re making a drink like a Mule or a Gin and Tonic, you’re probably going to put the ice in first, just because it’s speed of service,” explains Ricardo ‘Rico’ Dynan, Bartender and Absolut Global Brand Ambassador.

While the order may not so important for built drinks, the quality of your ingredients is. From spirits to mixers, high-quality ingredients will always result in a better tasting drink.

Built cocktails vs layered cocktails

You may have heard people use the terms “built drink” and “layered cocktail” interchangeably. But there is an important difference.

“A layered drink is a built drink, but a built drink doesn’t have to be a layered drink,” explains Rico. “When you make a layered drink, there may be an ingredient where you may use a cocktail shaker,” he says. Take, for example, an Irish Coffee where you need to shake the cream before building and layering your drink.

In comparison, the key rule for a built drink is that everything is assembled directly in the glass, with no need for shaking or blending. This is not the case with layered drinks.

OK, ready to build some drinks? Check out this video where Rico shows you how to make 3 easy to make party drinks with just a couple of ingredients and take just minutes to make!

Absolut Korea: A Collaborative Limited-Edition Vodka Bottle Revisited

Absolut Korea was a locally released Limited-Edition Coffee, Almond and Chilli Flavored Vodka and one of our many, many incredible artistic collaborations,  celebrating cities and countries around the world.

For each limited-edition bottle in our cities and countries collaborations, we work with local artists to capture the authentic essence of the country through their perspective and artistic expression.

In this post, we open the vaults to revisit and learn about the artwork and inspiration behind the collaboration for Absolut Korea.

Inspired by Kimchi: The Flavor of Absolut Korea

In 2016, we launched Absolut Korea. This Coffee, Almond and Chilli Flavored Vodka took inspiration from…wait for it…Korea’s national dish, Kimchi. That’s right, Kimchi.

Koreans are known for their love of Kimchi—it’s a staple at almost every meal and has been part of Korean cuisine for centuries. More than that, it holds deep cultural significance.

Kimchi symbolizes Korean identity and tradition, often tied to family gatherings and communal experiences. In fact, it’s said that every Korean family has its own unique Kimchi recipe, passed down through generations. And in 2015, UNESCO recognized Kimchi and its traditional practices as Korea’s intangible cultural heritage.

Although Absolut Korea didn’t taste like Kimchi, the influence and inspiration were evident. Absolut Korea’s unique Coffee, Almond, and Chili Flavored Vodka offered a smooth and vibrant blend of flavors. It began with a subtle sweetness and concluded with a hint of spice. The combination of flavors provided a contrasting yet surprisingly well-balanced blend of bittersweet and spiciness – the authentic taste of Korea.

Inspired by traditional – the artwork for Absolut Korea

Created in collaboration with contemporary Korean artist Heo Wook, Absolut Korea’s multidimensional bottle design reflected a unique vision of Korea.

The design intricately combined pieces of Korean letters from the Hangul alphabet, fitting together like a puzzle to form the word Absolut.

The bottle featured the five symbolic Korean ‘obang’ colors: blue, red, yellow, white, and black. Yellow, representing ‘center,’ ‘bright,’ and ‘hope,’ stood out prominently, symbolizing Korea’s dynamic and bright future.

The traditional Korean color spectrum, carries profound symbolic significance in Korean mythology and beliefs, and is associated with the cardinal directions:

• Red (Hong): Representing fire, red conveys passion, energy, and luck. It’s frequently used in weddings and celebrations to symbolize vitality and joy.
• Yellow (Hwang): Symbolizing the earth, yellow embodies simplicity, compassion, and forgiveness. It’s often seen in traditional clothing and Korea’s landscapes.

• Blue (Jeong): Associated with the east, blue symbolizes creativity, loyalty, and generosity, inspired by Korea’s natural beauty and clear skies.

• Black (Heuk): Symbolizing water, black carries the meaning of mystery and is part of Korea’s beauty standards.

• White (Baek): Symbolizing purity, honesty, and innocence, white is associated mourning and is worn during funerals in Korea.

A truly unique, cultural and artistic collaboration, Absolut Korea paid tribute to the rich cultural heritage of Korea. Want to learn more about our Absolut Korea limited-edition vodka bottle?

Explore Absolut Korea

Absolut India: Two Limited Edition Bottles Celebrating Diversity

Absolut is renowned for its innovative collaborations, with the first taking place in 1985, frequently partnering with artists across the globe to produce limited edition bottles.

Among our most beloved projects are those that celebrate various cities and countries, showcasing and celebrating each location’s unique culture.

For each limited-edition bottle in our city and country collaborations, we partner with local artists to capture the true essence of the country as seen through their eyes and their artistic expression.

In this post, we revisit Absolut India. This collaboration was particularly special because it involved not just one, but two separate collaborations occurring several years apart, resulting in two distinct limited-edition vodka bottles.

Join us we open the archive to Absolut India.

Embracing India’s Diversity

India, home to over a billion people, stands as the world’s most populous country and is celebrated for its incredible religious, cultural, and demographic diversity.

With 122 major languages, 29 of which have over a million native speakers, the linguistic variety is astounding.

Often referred to as the country of festivals, India is a place where ancient traditions blend seamlessly with a myriad of cultures, languages, and belief systems. This can be seen during the numerous festivals that fill the country’s calendar, each highlighting a unique aspect of its rich heritage. These festivals not only display the rich heritage and traditions but also underscore the diverse cultures that epitomize India.

At Absolut, celebrating diversity and inclusivity have always been of great importance to us, making our collaboration with Absolut India a natural fit.

The first Absolut India Limited Edition Vodka Bottle

In 2015, we launched the first Absolut India limited edition vodka bottle.

Absolut India was a delectable Mango and Pepper Flavored Vodka, highlighting mango as India’s national fruit and pepper to symbolize the nation’s passion for spices. In fact, India produces approximately 75 of the 109 recognized spice varieties listed by the International Organization for Standardization (ISO).

For the artwork, we collaborated with Talenthouse India – Southeast Asia’s leading creative crowdsourcing platform.  A contest was held, where Talenthouse India reviewed 2,700 submissions to find the winning artwork.

The goal was to create an India-themed and inspired design, where artists could express what they love about India and what they believe represents the country in a fresh, inventive way for the Absolut India limited edition bottle.

The winning artist, Shaheen Baig from Mumbai, beautifully captured the essence of India’s vibrant and multifaceted nature. Her design vividly portrays the spirited chaos of the nation, featuring beautifully represented icons such as temples, tigers, and elephants.

We loved the collaboration and honoring the country so much we decided to do it again.

The Release of Absolut India 2.0

Three years later, in 2018, we released a second limited edition Absolut India bottle, which we called Absolut India 2.0. Unlike the first Absolut India collaboration, this limited-edition vodka bottle was not a flavored vodka.

Once again, we teamed up with Talenthouse India who ran a contest to identify a winner. More than 2,400 artistic contributions were reviewed before Ajay Boga emerged as the winning artist.

Boga’s stunning design was inspired by the strength and courage of the tiger, India’s national animal. India is home to 75% of the global tiger population, making the tiger a symbol of great significance.

Boga’s artwork beautifully incorporates various Indian patterns and elements, highlighting the nation’s diversity, culture, energy, and pride. Upon closer inspection, the artwork reveals intricate details: a peacock symbolizing elegance, a Banyan tree representing immortality, and depictions of India’s rich ethnic diversity. These elements seamlessly come together to form the majestic tiger, embodying the spirit of India.

Want to learn more about our Absolut India limited-edition vodka bottles?

Discover Absolut India

We’re thrilled to share that Absolut has been awarded the IWSC 2024 Vodka Producer Trophy.

We see this award as not only a recognition of our quality and craftsmanship but also a celebration of who we are and what we do. You see, doing things differently has always been at the heart of Absolut.

Being different is reward in itself but in a world where standing out can sometimes be a challenge, it’s always gratifying to be recognized for your uniqueness.

Vodka That’s (Proudly) Different

At Absolut, we have always embraced our distinctive identity, and this award is a testament to that. Our iconic bottle design is just the beginning – it symbolizes our commitment to creativity and innovation.

We’ve extended this philosophy beyond our product to our collaborations in art, fashion, music, and more. These collaborations reflect our dedication to pushing boundaries and redefining what a vodka brand can be.

Doing things differently isn’t just a strategy for us; it’s woven into our DNA. From the very start, we’ve believed that our unique approach not only sets us apart but also enriches the experiences of our consumers. This award celebrates our journey and reinforces our belief that being different is something to be proud of.

This accolade highlights that our distinct approach, which prioritizes quality, creativity, and sustainability, resonates deeply with both industry experts and consumers alike. Being awarded Vodka Producer of the Year reaffirms that embracing uniqueness and staying true to your values is something truly worth celebrating.

Vodka Made from One Source by One Community

Founded in Åhus, a small town in Sweden’s south, Absolut Vodka prides itself on being the world’s largest community-made vodka. The products you find on the shelf are the collective effort and pride of our local community.

Having One Source and One Community means we respectfully control the entire process. We trace the very product that is in your hands all the way back to our farmers. Sustainability, including the sourcing of local ingredients, is a significant part of our identity.

When you pick up a bottle of Absolut Vodka, you’re not just buying a product; you’re making a statement, and as a consumer, we know you have a choice.

Vodka with Passion and Innovation

Our distinctive approach to vodka production results in more exciting and innovative products. Whether it’s our Absolut flavored vodkas, limited-edition artist collaborations, or eco-friendly packaging, we’re always looking for ways to surprise and delight people who choose Absolut Vodka as their preferred vodka.

Whether you’re a cocktail enthusiast or someone who enjoys a simple, high-quality drink, our commitment to excellence means that when you purchase a bottle of Absolut Vodka, you’re selecting a product crafted with passion and vodka made from only natural ingredients. Remember, the better the vodka, the better the cocktail. If you’re looking for cocktail inspiration, visit AbsolutDrinks.com

Here’s to celebrating being different and to many more years of innovation and excellence. Read more about our ISWC award

Absolut has long been recognized for its innovative collaborations with artists around the world, creating limited edition bottles that celebrate different cities and countries and their unique cultures.

Our aim with every limited-edition bottle release is to capture the spirit of each city by incorporating the distinctive styles and visions of a specific local artist.

In this post, we unlock the vaults to revisit what was Absolut Istanbul.

A Collaboration Embracing Cultural Diversity

Absolut Istanbul – a limited-edition vodka bottle in collaboration with Turkish artist Yigit Yazici – was released in 2012. The collaboration celebrated the magnificence of Istanbul, Europe’s most populous city, with 15 million residents and its rapidly growing contemporary cultural scene.

Istanbul has been a melting pot of culture for centuries. It’s a place where ancient traditions blend seamlessly with modern innovations. The city’s skyline is dotted with minarets, domes, and skyscrapers, each telling a story of its rich history and vibrant present.

Throughout history, Istanbul has been a major hub of empires, including the Roman, Byzantine, and Ottoman Empires. Today, the city is a mosaic of diverse cultures, religions, and civilizations. Istanbul’s rich historical tapestry resonates with Absolut’s own commitment to culture and diversity, which made Absolut Istanbul a celebration of cultural diversity.

The Artwork and Inspiration for Absolut Istanbul

Yigit Yazici’s vibrant artwork on the limited-edition bottle encapsulates the city’s energy and dynamism. He drew inspiration from the city’s richness, with one side facing the Black Sea and the other its unique Princess Islands.

Absolut Istanbul paid tribute to the city’s iconic emblems, depicted in beautiful, vibrant colors. The Galata Tower, featured on the Absolut Istanbul bottle, stands as a testament to the city’s enduring legacy. Built in the 14th century, it has witnessed the transformation of Istanbul from a Byzantine stronghold to a bustling metropolis.

The Bosphorus, another emblem depicted on the bottle, is a symbol of connection. After all, Istanbul is a place where quite literally East meets West.

This narrow strait not only separates Europe and Asia but also unites them, serving as a vital waterway that has facilitated trade and cultural exchange for millennia.

The Bosphorus is a reminder that culture and connection are not just abstract concepts but woven into the very fabric of Istanbul, just as they are for Absolut.

Want to learn more about our Absolut Istanbul limited-edition bottle? Discover Absolut Istanbul