Absolut London: A Toast to One of the World’s Most Diverse and Dynamic Cities 

Absolut’s limited-edition Cities series is a prime example of our long-standing tradition of collaboration, rooted deeply in our brand’s essence.   

In the form of limited-edition vodka bottle releases, the Cities series showcases our partnerships with amazing artists, fashion designers, and filmmakers, serving as a tribute to incredible cities around the world.  

Our aim with every limited-edition bottle release is to capture the unique spirit of each city by incorporating the distinctive styles and visions of these artists, resulting in a bottle that pays homage to the cultural diversity and creativity found in various parts of the world. 

Be sure to explore all our collaborations. But now, we invite you to join us as we take a stroll down memory lane and revisit what was Absolut London. 

History in a Bottle 

In 2012, we released Absolut London, which was the seventh bottle in our limited-edition Cities series. The bottle was such a hit that it sold out almost immediately!

Designed in collaboration with one of the UK’s most famous and internationally renowned graphic designers Jamie Hewlett, the Absolut London limited edition vodka bottle is a visual celebration of the characters that have shaped the dynamic city of London throughout the years.  

Each character depicted on the bottle represents an iconic London look from different eras, capturing the essence of the city’s ever-evolving cultural tapestry.  

From the 18th-century dandy to the pinstripe-suited gent about town, the bottle pays homage to the historical and sartorial diversity that has defined London’s identity. 

The depiction of the swinging 60s chick and the punk rocker reflects the city’s rebellious and avant-garde spirit, while the rude-boy ska fan and the 80s-casual lad represent the subcultures that have emerged as integral components of London’s cultural landscape. These figures all symbolize the city’s ability to continually reinvent itself and embrace a wide array of styles and personas.  

Diversity is the Spirit 

More than just a bottle design, Absolut London encapsulates the ethos of inclusivity and acceptance that is synonymous with London. It serves as a visual reminder that, in London, everyone is welcome!  

In fact, did you know London is one of the most diverse cities in the world? Well, it’s true. 40 per cent of Londoners were born outside of the UK, and over 300 languages are spoken here.  

The limited-edition bottle embodies the city’s open-mindedness and welcoming nature, inviting individuals from all walks of life to share in the rich tapestry of London’s heritage and contemporary vibrancy.   

With its evocative design, the Absolut London limited-edition bottle not only pays homage to the city’s past but also celebrates the enduring spirit of diversity and unity that continues to define London today. Cheers to that!  

To coincide with the release of the bottle in 2012, we launched a microsite called “The Spirit of London”, which featured narratives about each character represented on the bottle and encouraged visitors to delve into London’s cultural legacy across different eras.  

Want to learn more about our Absolut London limited-edition bottle? Explore Absolut London here.